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    alked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If yo
    Starting Up and Keeping Going
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    Small business, at its core, is about one thing and one thing only--success. How does our capitalistic society measure success? Dollars, my friend, cold hard cash. Now before you start emailing me about "relationships" and "making a difference" stop to consider that without positive cash flow, your entire enterprise can shrivel up and die right before your eyes.

    It is imperative that you separate you and your intentions from your business. Put another way, your business is not you and you have no right to impose your needs, financial or otherwise, on it. The survival and health of your company should be your driving force, so be very careful what decisions you make.

    Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If you

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    t "relationships" and "making a difference" stop to consider that without positive cash flow, your entire enterprise can shrivel up and die right before your eyes.

    It is imperative that you separate you and your intentions from your business. Put another way, your business is not you and you have no right to impose your needs, financial or otherwise, on it. The survival and health of your company should be your driving force, so be very careful what decisions you make.

    Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If yo

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    Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well.Studies done by the American Management
    te you and your intentions from your business. Put another way, your business is not you and you have no right to impose your needs, financial or otherwise, on it. The survival and health of your company should be your driving force, so be very careful what decisions you make.

    Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If yo

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    ong> of your company should be your driving force, so be very careful what decisions you make.

    Another name for "relationships" and "making a difference" is "naming the lobsters". Have you ever walked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If yo

    Motivating For Higher Performance
    Employee motivation is probably the most important single manageable factor for success and profitability of all the facets of specialty store retailing. It is too vital to be handled on a hit or miss basis, depending on the whim or spirit that stirs the store owner or manager from time to time.To be effective, employee motivation must be promoted on
    alked into a fine seafood restaurant and observed the Lobster tank? Inside are large lobsters waiting to be chosen for your next meal. In that moment--you make a decision. Will I eat them or not? If you let yourself emotionally connect to the Lobster, you will never be able to have them for dinner. The same principle holds true for your business.

    Naming the lobsters is the lack of separation between an owner and their business and it becomes apparent to me when clients say things like:

    • John's been with me from the start, yet he loses more sales than he makes.
    • I charge this client less because they can't really afford my fees, yet they really need my help.
    • Our kids went to school together so I sell to them at cost.

    If you emotionally connect to people and customers, you will not be able to make the difficult but essential decisions that will ultimately determine the health of your business. Unproductive employees, le

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