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  • Will You Add? - The World Is Your Lobster...

    Assessing Value
    A client of ours recently asked us to help his company increase sales revenue. "Our sales are okay, but not what we need them to be," he said. "I just have to believe we could be closing more business. Once we get in the door, the sales process goes very well. It's getting in that's the problem."What else is new?hase some of your widgets. Well maybe there are, and maybe there are some in the n
    To Attract More Clients - Plug Into Your Purpose
    If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably.After a while, I believe everyone gets into a slump wit
    So you have just started a small business, all the legal stuff has been completed, got your stationery, and you’re just itching to get started. Wait a minute, one thing’s missing . . . some customers would be nice.

    The Yellow Pages ad has been in for weeks, surely there are some people in your local area who need to purchase some of your widgets. Well maybe there are, and maybe there are some in the ne

    Selling Equity in Your Corporation
    If you are smart, you will form a business entity for your business start up. The question, however, is how do you find investors and what do you sell them in exchange for critically needed money.For the purposes of this article, let’s assume you formed a corporation to start your business. Let’s also assume you hav
    got your stationery, and you’re just itching to get started. Wait a minute, one thing’s missing . . . some customers would be nice.

    The Yellow Pages ad has been in for weeks, surely there are some people in your local area who need to purchase some of your widgets. Well maybe there are, and maybe there are some in the n

    How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale!
    Follow this story...I went to Best Buy today to get a few CDs and walked out with a new subscription to Sports Illustrated. Immediately confused, I asked myself how’d that happen? As I went through the steps that brought to that point in time, I realized I was sold on the subscription before I ever had a chance to e
    hing’s missing . . . some customers would be nice.

    The Yellow Pages ad has been in for weeks, surely there are some people in your local area who need to purchase some of your widgets. Well maybe there are, and maybe there are some in the n

    Financial Service Professionals - America's Best Kept Secret
    I often wonder why some professionals complain about not having enough people to call on. Then I hear moans and groans of not making enough money, and that business is slow. Now I'm not doubting that these people are making calls and asking for referrals, any good agent or investment rep knows that is what it takes. I am a
    een in for weeks, surely there are some people in your local area who need to purchase some of your widgets. Well maybe there are, and maybe there are some in the n
    An Introduction to Word of Mouth Marketing
    Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed.Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some
    hase some of your widgets. Well maybe there are, and maybe there are some in the neighbouring district, or the other side of the country, or maybe even internationally. Fancy placing a Yellow Pages ad in every district, in every country that you may have potential customers? Thought not. . . but there is no need to limit your target market just because you’re lacking something as trivial as an advertising b

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