Will You Add? - Business

Time to Quit the Rat Race?
1. Most leaders die with their mouths open.I recently read an article in Fast Company magazine about the issue of leadership. In it, they quote Ronald Heifetz, the founder of Harvard's Center for Public Leadership, who made the above comment back in 1999. He followed it up by saying, "leaders must know how to listen - and the art of listening is more subtle than most people think it is. But first and just as important, leaders must want to listen."You'd think this is simply basic stuff,

biggest challenge. Commit to spending just five minutes. Anyone can do anything for five minutes. Once you get going you might not want to stop, if not then do it in five minute increments.

4. Talk to someone who believes in you. and has a positive attitude. Success and positive thinking is contagious and will make you feel inspired. If you can't find someone then read something inspirational. I saw a poster once that said "Get behind yourself and push." It had a person with an elastic leg stretching back and pushing herself forward. Energy is flat when it is stuck but once it gets movi

First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Is this correct? Yes and No. From a theoretical standpoint you could argue either side and have ample data in business histo

Maybe you started your own business selling a cool product or offering a service that you just knew people needed. You are happy to be rid of your corporate job, or tired of working for peanuts at a dead end job and you look forward to people knocking down your door to get what you are offering. In your head you are counting all the money you will be earning.

Very soon you realize that the hoards are not crowding through your door, so you have to do something called "marketing." If you are like most people that word conjures up a big fog in your brain and sounds tiring as well. Marketing is really a no brainer. It is all about relationships. The backbone of all business is about relationships. If you like people its easy. If you don't like people go back to your job washing dishes or learn to like people. It just might be fun.

Networking is one of the cornerstones of marketing. It is not about going to tons of networking events, making small talk, filling your pocket with business cards and then waiting for them to call you. It will never happen. It is about meeting someone who you would like to get to know, knowing how to say what you do, sitting down over a coffee, getting to know each other and then say thank you and staying in touch. Marketing is all about looking for ways to put yourself in front of people.

But what if you just don't feel like it, you are tired, or feel reclusive. Here are five ways to give yourself a lift when you are feeling dull and don't want to do any of the above.

1. My marketing guru says every successful entrepreneur needs to do two hours of marketing per day. This keeps your business ticking along. Go to a local coffee shop with your computer and cell phone and work from there. I do that once per week. I schedule coffee meetings with a couple people and in between write copy and set up meetings for the next week. And because I am in the coffee shop, it feels like I am having a break.

2. Make your to-do list shorter and put your favorite things on the top. If the list is long and nothing looks fun it can feel discouraging. Make sure your list has no more than three things on it. When you complete one of the three, cross it out and celebrate.

3. If your state of mind is that marketing is hard or boring, you may find that getting started is the biggest challenge. Commit to spending just five minutes. Anyone can do anything for five minutes. Once you get going you might not want to stop, if not then do it in five minute increments.

The Introduction - It's An Issue Of Confidence
There are two factors at work in a prospect's subconscious mind when he's considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you'll sew up all the business. So let's talk first about confidence. The problem is that in today's marketplace, people are more jaded, skeptical, and weary. Weary of getting ripped off. Jaded from bad service. Skeptical of offers that sound too good to be true. In short, people are ge

d sounds tiring as well. Marketing is really a no brainer. It is all about relationships. The backbone of all business is about relationships. If you like people its easy. If you don't like people go back to your job washing dishes or learn to like people. It just might be fun.

But what if you just don't feel like it, you are tired, or feel reclusive. Here are five ways to give yourself a lift when you are feeling dull and don't want to do any of the above.

Planning for Succession in a Family-owned Business
Autologica presents part four in a series of articles that address some of the common problems and situations that arise in family-owned businesses. The articles are based on an interview between Al McClymont, CEO of Autologica Dealer Management Systems, and J.C. Aimetta, an expert and coach who specializes in family-owned businesses and who has ample experience consulting for this type of company.Al McClymont: An essential issue in family owned businesses is succession planning, a complex su

w to say what you do, sitting down over a coffee, getting to know each other and then say thank you and staying in touch. Marketing is all about looking for ways to put yourself in front of people.

But what if you just don't feel like it, you are tired, or feel reclusive. Here are five ways to give yourself a lift when you are feeling dull and don't want to do any of the above.

Logistics Solutions
Logistics solutions include planning, implementing and controlling the functions of inventory, warehousing, transportation and distribution. It consists of all software systems and activities that enable a company to transfer raw materials and finished goods from point A to point B.A fourth-party logistics provider designs the logistical blueprint of an organization and provides customized computer software. Logistics solutions aim at atomizing the various components of the production, transportatio

work from there. I do that once per week. I schedule coffee meetings with a couple people and in between write copy and set up meetings for the next week. And because I am in the coffee shop, it feels like I am having a break.

Assertive Communication: Learn to Assert Yourself
Pinpoint your own blocks to assertiveness: fear of disapproval, need to please others, fear of being too masculine or feminine, or the dread of making mistakes.Visualize yourself dealing effectively with a problem situation by considering alternative responses. Do not act hastily or in anger—calm yourself before the confrontation—take a deep breath with eyes closed and concentrate on controlling your temper. Practice remaining calm, collected, courteous. Be prepared to present yourself rationally an

biggest challenge. Commit to spending just five minutes. Anyone can do anything for five minutes. Once you get going you might not want to stop, if not then do it in five minute increments.

5. Revisit your purpose for doing your business. Your purpose will inspire you and remind you why you are doing what you are doing. Your purpose is a larger reason of how and why you are wanting to give value to people. Remembering this will help you to take the next steps in your marketing because you will have a reason that has a greater value than your resistance.

So the next time you feel dull, bored or resistant about marketing look at this list and pick one thing. Even the simplest act will make a difference, will make you shine again and remind you why you quit your day job.

Join me for a Free tele-seminar on "How to Get Clients Beating Down Your Door." For more information and to sign up go to: http://www.awakeningbusiness.com/ and click "marketing."

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Armed with knowledge of your industry, market and audience, a media plan and schedule, your product or service's most important benefits and measurable goals in terms of sales volume (number of units sold), revenue generated or other criteria, you are ready for action. The first step is to establish the theme and, if appropriate, the specific tagline that identifies your product or service in all of your advertising.

Creating a strong resume is a very important part of applying for a job, either online or off line. There are many resume writing services that will help you build an impressive resume for job interv...

You're getting advice all the time that you should motivate people. Here's how to do that.

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Will You Add? - How To Make Yourself Shine When You Just Don't Feel Like It

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