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Will You Add? - Marketing 102
Ready to accept credit card payments for your e-business? Learn everything there is to know about getting a merchant account. Thinking of going online to expand business in this e-commerce era? Accepting
A major problem for employers today is attracting the best talent, and then retaining key employees. Research shows that the key ingredient for retention lies within the manager’s ability to understand w
If you already have a customer base, tell them (email, postal mail, phone calls, etc.).
If you want more customers, try co-marketing or cross-marketing.
Co-marketing is working together with another company to market your products. Generally co-marketed products have a "fit".
Cross-marketing is a type of co-marketing where the products are loosely related. The relationship can be a simple, "Now that you bought a hamburger, would you like fries with that?". Sometimes it'll take a bit of sleuthing to find out what your group has in common - A club affiliation? A love of art? Restaurant? A Hobby? A type of car?
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange, Janet offers to display the studio's yoga brochures at her events (or on her website). [cross-marketin
When someone asks you what you do, what is your first reaction? Most of us say something like, 'I am a lawyer'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tai
Co-marketing is working together with another company to market your products. Generally co-marketed products have a "fit".
Cross-marketing is a type of co-marketing where the products are loosely related. The relationship can be a simple, "Now that you bought a hamburger, would you like fries with that?". Sometimes it'll take a bit of sleuthing to find out what your group has in common - A club affiliation? A love of art? Restaurant? A Hobby? A type of car?
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange, Janet offers to display the studio's yoga brochures at her events (or on her website). [cross-marketi
Houseal Non-Settling Log SystemSettling in log homes has always been an issue, adding cost and complexity to log home construction. Using traditional methods of construction, logs are stacked horiz
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange, Janet offers to display the studio's yoga brochures at her events (or on her website). [cross-marketi
You have made a life-changing decision. You have decided you want to make some serious money so you can live a lifestyle most people have only dreamed of. :-) Where do you go from here?If you are n
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange, Janet offers to display the studio's yoga brochures at her events (or on her website). [cross-marketi
Step 1: Find a product to sell. eBooks are a great way to begin making money online as its tangible, yet low risk for buyer and seller. Once its set up, it operates with little input and best of all, elim
Both of these techniques require cooperation from other companies. When approaching others, highlight the mutual benefits. Later on, ensure follow-through. Proactively tell your co-marketing partners what you've done.
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