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  • Will You Add? - Key Group Celebrates Its 25th Year In Upper St. Clair

    CVs And Resumes Sometimes Just Get In The Way
    As a head-hunter and Career Coach I see so many CVs and resumes that look as though they are designed to get in the way of what I (or any other recruiter) might need to know about you the candidate. They vary from pure meaningless waffle without any identifiable facts to lengthy tomes with so much detail they send me to sleep. And I persevere where many others wouldn't bother.My least favourite CV of recent times was seventeen pages long. The first page had only the candidate's name on it (you know who you are don't you?) and the second page was devoted to a full page head and shoulders photograph. The other 15 were packed full of so much information
    cide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my fa

    Tailor the Sale
    I was watching a feature film on cable TV, It's a Great Feeling, staring Doris Day and Dennis Morgan. Doris is sitting outside the train station in Los Angeles. Three little Mexican children approach her with their musical instruments. They offer to play a song for her for ten cents . . . or leave for 15 cents.Dennis Morgan happens along and wants to talk with Doris. He tries to shoo the children away. Again, they offer to play a song for ten cents . . . or leave for a quarter.I like the sales points this scene illustrates. The children knew what their services were worth. They knew what actual services they were selling. T
    When you talk with Dr. Joanne Sujansky, you get a firm sense of a person committed to expecting the best of herself and others. She is a long-time resident of Upper St. Clair and is chief executive officer of KEY Group, a keynote, assessment, consulting, and training organization, now in its 25th year, also located in Upper St. Clair.

    Dr. Sujansky has seen the company grow into an international leader in creating productive workplace cultures filled with passionate, dedicated people who are committed to increasing market share, building brand value, embracing new ideas, and delivering superior customer service.

    Along the way, she has authored ten books and hundreds of articles and has delivered keynote addresses to audiences around the world. She consults with executive teams in and out of the United States. Some of her local clients include PPG Industries, Inc., GlaxoSmithKline, St. Clair Hospital, U.S. Steel, Mellon Financial, the Children’s Institute, UPMC, SAE International, Giant Eagle, Marc USA, Blattner Brunner, KDKA, and Westinghouse. And at the age of 35, she became the youngest person ever to achieve the national presidency of the American Society for Training and Development, a 70,000-member professional organization.

    Her latest challenge is to help cities like Pittsburgh assist companies to prepare for their transition from organizations staffed largely with Baby Boomers nearing retirement to organizations ready to welcome twenty-somethings and thirty-somethings into their midst.

    Her 25 years of research on worldwide companies throughout the United States tells her that corporate culture is the one competitive advantage companies can neither lose nor have taken away by other companies. And the companies that do this the best are what she terms Vibrant Entrepreneurial Organizations (VEO). These companies share the big picture younger people need to take personal risks and hold themselves accountable. They exemplify the new face of loyalty.

    “Today, employees want challenging, meaningful, enriching work. If they have it, they will look for ways to build and improve their company’s future,” she says, adding, “If younger employees feel they are treated as commodities that can easily be replaced, they will look elsewhere for opportunities.

    She points out that VEOs support high productivity while minimizing stress and produce a winning tradition. “They bring out the best in people and create a cycle of winning by seeking out and hiring only the best people,” she says.

    Most important, she adds, is that a VEO raises communication to an art form. “Communication goes beyond sending emails or holding employee forums on critical issues, even though these tools may be valuable for many companies,” she emphasizes, adding, “Communications by leaders of VEOs make sure that young employees understand the vision and future direction of the company and buy into major change initiatives about which employees can make their voices heard.”

    “Work-life balance is also critical. I wouldn’t have it any other way. That’s what we recommend to our clients. If I didn’t do what I recommended, they would see through me and my company and our credibility would disappear,” she says.

    Early on, Dr. Sujansky and Chuck, her husband of 28 years, wanted to live in a community that had the best combination of education and sports programs for their growing children. “It didn’t take us long to decide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my fam

    Aluminum Frame Trade Show Displays
    Over the last several years, heavy-weight particle board and cabinet-based displays have lost their appeal and made way for the next innovation in displays systems – truss display systems. Today, exhibitors who want a display that looks substantial without the cost and assembly headache of cabinetry are choosing truss systems.The ProblemDisplay systems that use materials such as cabinets and laminate panels to create larger island displays can cost exhibitors thousands in shipping and assembly costs alone for each show. On top of that, constant assembly and tear-down of these systems can leave them chipped, scratched and beat-up after just
    Industries, Inc., GlaxoSmithKline, St. Clair Hospital, U.S. Steel, Mellon Financial, the Children’s Institute, UPMC, SAE International, Giant Eagle, Marc USA, Blattner Brunner, KDKA, and Westinghouse. And at the age of 35, she became the youngest person ever to achieve the national presidency of the American Society for Training and Development, a 70,000-member professional organization.

    Her latest challenge is to help cities like Pittsburgh assist companies to prepare for their transition from organizations staffed largely with Baby Boomers nearing retirement to organizations ready to welcome twenty-somethings and thirty-somethings into their midst.

    Her 25 years of research on worldwide companies throughout the United States tells her that corporate culture is the one competitive advantage companies can neither lose nor have taken away by other companies. And the companies that do this the best are what she terms Vibrant Entrepreneurial Organizations (VEO). These companies share the big picture younger people need to take personal risks and hold themselves accountable. They exemplify the new face of loyalty.

    “Today, employees want challenging, meaningful, enriching work. If they have it, they will look for ways to build and improve their company’s future,” she says, adding, “If younger employees feel they are treated as commodities that can easily be replaced, they will look elsewhere for opportunities.

    She points out that VEOs support high productivity while minimizing stress and produce a winning tradition. “They bring out the best in people and create a cycle of winning by seeking out and hiring only the best people,” she says.

    Most important, she adds, is that a VEO raises communication to an art form. “Communication goes beyond sending emails or holding employee forums on critical issues, even though these tools may be valuable for many companies,” she emphasizes, adding, “Communications by leaders of VEOs make sure that young employees understand the vision and future direction of the company and buy into major change initiatives about which employees can make their voices heard.”

    “Work-life balance is also critical. I wouldn’t have it any other way. That’s what we recommend to our clients. If I didn’t do what I recommended, they would see through me and my company and our credibility would disappear,” she says.

    Early on, Dr. Sujansky and Chuck, her husband of 28 years, wanted to live in a community that had the best combination of education and sports programs for their growing children. “It didn’t take us long to decide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my fa

    Why is Reverse Segmentation So Sexy?
    The sex appeal of great market research data often fades after it's presentation because companies don't know what to do with it.The central issue is linking your new and terribly interesting research to your own customer and prospect data. Fortunately there are straightforward ways to get to market segmentation and break the pattern of mass marketing that leads many companies to “also ran” status. We call this reverse segmentation and it can create legends in the business world.Here's how reverse segmentation works. Almost everybody has a customer database and knowledge of vendors who can provide lists of prospects. We can use data commonly f
    ompanies. And the companies that do this the best are what she terms Vibrant Entrepreneurial Organizations (VEO). These companies share the big picture younger people need to take personal risks and hold themselves accountable. They exemplify the new face of loyalty.

    “Today, employees want challenging, meaningful, enriching work. If they have it, they will look for ways to build and improve their company’s future,” she says, adding, “If younger employees feel they are treated as commodities that can easily be replaced, they will look elsewhere for opportunities.

    She points out that VEOs support high productivity while minimizing stress and produce a winning tradition. “They bring out the best in people and create a cycle of winning by seeking out and hiring only the best people,” she says.

    Most important, she adds, is that a VEO raises communication to an art form. “Communication goes beyond sending emails or holding employee forums on critical issues, even though these tools may be valuable for many companies,” she emphasizes, adding, “Communications by leaders of VEOs make sure that young employees understand the vision and future direction of the company and buy into major change initiatives about which employees can make their voices heard.”

    “Work-life balance is also critical. I wouldn’t have it any other way. That’s what we recommend to our clients. If I didn’t do what I recommended, they would see through me and my company and our credibility would disappear,” she says.

    Early on, Dr. Sujansky and Chuck, her husband of 28 years, wanted to live in a community that had the best combination of education and sports programs for their growing children. “It didn’t take us long to decide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my fa

    Selling Your Business - Why Use a Business Broker
    Perhaps the most important business transaction you will ever pursue is the sale of your business. Many business owners attempt to do it themselves and when asked if they got a good deal, many respond with “I think so,” or “I got my asking price,” or “I really don’t know,” or “It was a disaster.” Often times these very capable business people approach the sale of their business with less formality than in the sale of a home. The purpose of this article is to answer the questions – Why would I use a business broker and what am I getting for the fees I will pay?1. Confidentiality. If an owner tries to sell his own business, that process alone reveals to
    unication to an art form. “Communication goes beyond sending emails or holding employee forums on critical issues, even though these tools may be valuable for many companies,” she emphasizes, adding, “Communications by leaders of VEOs make sure that young employees understand the vision and future direction of the company and buy into major change initiatives about which employees can make their voices heard.”

    “Work-life balance is also critical. I wouldn’t have it any other way. That’s what we recommend to our clients. If I didn’t do what I recommended, they would see through me and my company and our credibility would disappear,” she says.

    Early on, Dr. Sujansky and Chuck, her husband of 28 years, wanted to live in a community that had the best combination of education and sports programs for their growing children. “It didn’t take us long to decide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my fa

    GETTING YOUR MESSAGE ACROSS
    You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to “break the news.”The vehicle for the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a technique referred to as “editorial cultivation” works. Determine the appropriate initial outlet – a magazine or newspaper, for instance – and a
    cide on Upper St. Clair,” she says. Over the years, she and Chuck have kept a firm grip on family values, and have raised three children here—Cara, 25; Justin, 24; and Jenna, 13.

    As one-half of a dual-career team, Dr. Sujansky credits Chuck directly for the success of their marriage and their family, and indirectly with the growth of her business. “In major ways, he and I balance each other very well. He’s our logical, left brain thinker, and I’m the right-brain type who likes to explore lots of options in our lives.”

    Staying focused on family has not always been easy, but Dr. Sujansky insists on doing the right thing, and her clients respect her for it. “I remember one year around Thanksgiving having to choose between traveling to New Zealand to deliver a keynote address and staying home for the holiday with my family. I opted to stay with my family, even though I had to forego business and income,” she said.

    She admits that saying “no” can be difficult, but that it gets easier with time.

    Her take on business is no less straightforward. “I feel that I owe it to our clients to do what we’re best at, to grow steadily and continually, and to hire the best talent,” she says.

    Her other challenge is to stay as smart and up to date with what’s going on in the world of business. “I read a lot to stay abreast of the latest thinking and to present myself to clients with an informed mind,” she says.

    Dr. Sujansky sums up her approach to work, family, and success in a simply understood way. “Believe in yourself, follow your passion and what you feel excited about, and care about other people along the way,” she says.

    This article may be reprinted for your use in an organizational newsletter and or e-zine provided that you contact Kelly Hanna, Director of Sales and Marketing at 724-942-7900 to gain permission.

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