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  • Will You Add? - Small Business Sales: Who Are Your Customers? Why Do They Buy?

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    So we brainstormed who his customers are:

    1. What do they look like? – Age, gen
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      I have a client who is in a panic because sales are slow and one big customer appears to be re-trenching. When I asked, "Who buys your product? Why? Who are your competitors? How are you different, better and smarter than them?", my client was stuck.

      Before knowing how to make money from your business, you do need a clear picture of your customers.

      Who buys from you?

      So we brainstormed who his customers are:

      1. What do they look like? – Age, gen
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        nching. When I asked, "Who buys your product? Why? Who are your competitors? How are you different, better and smarter than them?", my client was stuck.

        Before knowing how to make money from your business, you do need a clear picture of your customers.

        Who buys from you?

        So we brainstormed who his customers are:

        1. What do they look like? – Age, gen
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          ", my client was stuck.

          Before knowing how to make money from your business, you do need a clear picture of your customers.

          Who buys from you?

          So we brainstormed who his customers are:

          1. What do they look like? – Age, gen
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            ey from your business, you do need a clear picture of your customers.

            Who buys from you?

            So we brainstormed who his customers are:

            1. What do they look like? – Age, gen
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              /b>

              So we brainstormed who his customers are:

              1. What do they look like? – Age, gender, culture, language.
              2. How much are they worth? – Disposable income, comfortable purchase sizes, spending patterns.
              3. Where can you find them? – Location, accessibility, meeting places, habitual associations.

              As our picture emerged he learnt how to recognise customers on sight.

              When can you reach your customers?

              Next

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