tomers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project One of the biggest return on expense may be your marketing costs. If spending on marketing is done wisely and consistently the payback on this investment can bring many rewards. Marketing expenses can also be the largest black hole for your hard earned income to disappear into. So, what do you need to know about marketing to receive the most bang for your buck? The first rule is to determine who are the potential customers you want to reach. After all if you are trying to provide air conditioning service and installation you probably don't want to target persons living in Antarctica.

Determine the geographical area you will cover and the groups of consumers that will be interested in your products or services. Will your clients be individuals, businesses, non-profit organizations or government agencies? Does your service or product depend on the local area or can you expand beyond and just how far beyond can you cover? It does not make sense to pay for advertisement in areas you will not be able to service no matter how many customers may be available in that area.

Are you thinking of hiring sales people? Many sale professionals will work for commission only if they believe in the product or service and the commission program is attractive. You will need to provide your sale personnel with brochures, business cards and perhaps samples. If there are accessories or add-on services then make sure your sales staff has the knowledge and incentive to sell these extras.

Part of your marketing plan should be training all persons that are part of your company in the proper way to treat customers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project a

e potential customers you want to reach. After all if you are trying to provide air conditioning service and installation you probably don't want to target persons living in Antarctica.

Determine the geographical area you will cover and the groups of consumers that will be interested in your products or services. Will your clients be individuals, businesses, non-profit organizations or government agencies? Does your service or product depend on the local area or can you expand beyond and just how far beyond can you cover? It does not make sense to pay for advertisement in areas you will not be able to service no matter how many customers may be available in that area.

Are you thinking of hiring sales people? Many sale professionals will work for commission only if they believe in the product or service and the commission program is attractive. You will need to provide your sale personnel with brochures, business cards and perhaps samples. If there are accessories or add-on services then make sure your sales staff has the knowledge and incentive to sell these extras.

Part of your marketing plan should be training all persons that are part of your company in the proper way to treat customers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project

gencies? Does your service or product depend on the local area or can you expand beyond and just how far beyond can you cover? It does not make sense to pay for advertisement in areas you will not be able to service no matter how many customers may be available in that area.

Are you thinking of hiring sales people? Many sale professionals will work for commission only if they believe in the product or service and the commission program is attractive. You will need to provide your sale personnel with brochures, business cards and perhaps samples. If there are accessories or add-on services then make sure your sales staff has the knowledge and incentive to sell these extras.

Part of your marketing plan should be training all persons that are part of your company in the proper way to treat customers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project

t or service and the commission program is attractive. You will need to provide your sale personnel with brochures, business cards and perhaps samples. If there are accessories or add-on services then make sure your sales staff has the knowledge and incentive to sell these extras.

Part of your marketing plan should be training all persons that are part of your company in the proper way to treat customers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project

tomers and vendors. I say vendors because you never know if a vendor might end up being a customer or if they will have the opportunity to refer a potential customer to your company. A customer deserves respectful, courteous and quality service. An employee is often the first representative of your company a client might meet and you should have a very clear idea of what image you wish them to project and then insist on that image being met. This image has to be projected by you and top management as well even when you are not at work. You never know when you might meet a potential customer or even a current customer.

Running out to the convenience store in sloppy clothes might just put you in the uncomfortable position of having to hide or being embarrassed with your lack of grooming. Also your personal reputation will affect your business reputation. If you conduct your personal life in a manner which shows that you are not an honorable person, your business will suffer the same reputation.

And lastly, if you offer discounts and/or warranties, make sure the wording is clear and you will and can stand behind your promises. Do not hide behind small print and obtuse language. This will only make your customers angry should there be a problem and angry customers spread bad news like wildfire.

When all is said and done, the goal of your marketing plan is to provide the most favorable impact to the most likely clients that will use your products or services.