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Will You Add? - Keeping Your Profits
What a Five Hour Hike Can Teach You About Business make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay.It was intended to just be a short hike, as the afternoon temperatures were predicted to be in the mid-90s.This past weekend, my husband suggested we maintain the stamina we achieved by hiking in Yosemite, and go on a short hike through our local State Park. Because the afternoon was supposed to turn hot and humid, we set out at 9:00 AM and figured we'd be back home by 11:00. We had hiked in this park before, so we pulled out the trail map and chose a new trail that Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter The Secret Weapon Every Savvy Exhibitor Should Use Of course there are many different types of business that generate profit in various ways and it is up to each business owner to determine the relevant profit centres of the business.It's time for a visualization exercise. Are you ready?Picture this:You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable number of your target audience. Your team is prepared. Your display looks terrific. You've got interactive demonstrations, you've sponsored a speaker, and your giveaway items convey your marketing message, appeal to your target audien It is, however, unfortunately, quite common for profit opportunities to be:- Missed. Not developed. Squandered. Given away and not grasped when the chance arises. As an example let us examine the way Supermarkets operate today and how they operated when they first started to appear. When they first started they had a very limited range to offer, most of them had household and food products that were mainly low value, high turnover items with a relatively short shelf life. Today they stock an enormous range of goods that vary greatly in value, stocking requirements and space. But they all have one thing in common, each article or product produces a PROFIT. If you were to operate your business along the same lines as a Supermarket, but on a very much smaller scale, you would be continually on the look out for profit opportunities within your sphere of business. It is important to be always looking for the possibility of expanding into other associated or relevant spheres. By doing this you would be continually expanding your product/service range. If operated efficiently, you would increase your profit centres and therefore the value of your business. Profit can come from several sources into your business, many of which are not exploited because of the lack of knowledge, time, space, staff or various other reasons, but a progressive, efficient and well managed business will be constantly on the lookout for profit opportunities and overcome the reasons for not taking that opportunity. No matter how you make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay. Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter Add An Unforgetable K.I.S.S To Your Next Business Presentation - Be Remembered The Next Day ay and how they operated when they first started to appear. When they first started they had a very limited range to offer, most of them had household and food products that were mainly low value, high turnover items with a relatively short shelf life.Many people automatically think that KISS is a common mnemonic (acronym) for Keep It Simple Stupid. But not so in this article.. Consider the following mnemonic the next time you deliver an important business presentation.K- Keep them awake and aliveHow many business presentations you know have been boring? Although the presentation updated cutting edge material or research everyone struggles to stay awake. The eyes of the audience get blurry the coffee is alm Today they stock an enormous range of goods that vary greatly in value, stocking requirements and space. But they all have one thing in common, each article or product produces a PROFIT. If you were to operate your business along the same lines as a Supermarket, but on a very much smaller scale, you would be continually on the look out for profit opportunities within your sphere of business. It is important to be always looking for the possibility of expanding into other associated or relevant spheres. By doing this you would be continually expanding your product/service range. If operated efficiently, you would increase your profit centres and therefore the value of your business. Profit can come from several sources into your business, many of which are not exploited because of the lack of knowledge, time, space, staff or various other reasons, but a progressive, efficient and well managed business will be constantly on the lookout for profit opportunities and overcome the reasons for not taking that opportunity. No matter how you make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay. Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter Networking Skills - 10 Steps To Networking Heaven! T.Down the ages, it's been a vital component of commerce to make the best relationships, with the best people, bring together those partnerships where mutual benefit was the goal.And trust in those relationships is often the acid test of how well progress is made, especially in the early stages.Although you may be recommended by others, usually a good sign, meeting up with someone for the first time is often the initial opportunity to make a name for yourself, l If you were to operate your business along the same lines as a Supermarket, but on a very much smaller scale, you would be continually on the look out for profit opportunities within your sphere of business. It is important to be always looking for the possibility of expanding into other associated or relevant spheres. By doing this you would be continually expanding your product/service range. If operated efficiently, you would increase your profit centres and therefore the value of your business. Profit can come from several sources into your business, many of which are not exploited because of the lack of knowledge, time, space, staff or various other reasons, but a progressive, efficient and well managed business will be constantly on the lookout for profit opportunities and overcome the reasons for not taking that opportunity. No matter how you make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay. Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter The Power of a Hand-Shake! uld increase your profit centres and therefore the value of your business.Do you have a good hand shake? It’s amazing how many people don’t know how to shake hands properly! There is nothing worse than a cold clammy weak handshake. The other day I shook my friend’s hand and he had no grip at all! It felt like I was shaking hands with a 5 year old girl... so fragile.This shows people that he is not confident! ~which is not good to show people~Remember, People will decide if they like you within 2 seconds of meeting you!A. Profit can come from several sources into your business, many of which are not exploited because of the lack of knowledge, time, space, staff or various other reasons, but a progressive, efficient and well managed business will be constantly on the lookout for profit opportunities and overcome the reasons for not taking that opportunity. No matter how you make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay. Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter How NOT to be a Small Business Failure Statistic make your profit, whether it be from the sale of goods, services, information, knowledge, skills, labour or any other way, you must always aim to achieve the best possible return on your outlay.There were about 146,000 business startups a year, and an average of 12,000 business bankruptcies per year from 1994 to 2004 in Canada. A 2004 Statistics Canada study on small business failure rates “Key Small Business Statistics – January 2005: How Long Do Small Businesses Survive?” found that the first few years were critical. While almost three quarters of small business startups survive the first year, less than one third of micro companies (less than five employees) Profit margins are usually determined in the main by the type and nature of your business .But that does not determine your profitability. Your efficiency and management determine your profitability. As we said in the opening chapter it is essential to PLAN every aspect of your business in the greatest possible detail so you know what you want to achieve in advance and you are able to monitor your performance as you progress. In other words YOU must be in control. Very closely allied to profitability are operating costs or overheads. We devote a separate article to this subject so we will not go into that question in detail here but will just say that your profit can be greatly affected by your costs and overheads. That is one of the reasons why total control is so very important when operating a business. Let us take a couple of simple examples. If you bought a product for ?50 and sold it for ?100 you appear to have made a profit of ?50. But take away your overhead costs of, say ?45 and your profit immediately reduces to ?5. Not very impressive. Let us take another example of employing a skilled tradesman at a wage of ?20 per hour plus all his employment costs. He goes out on a job for which when completed, you can charge ?80. But in fact it took him 1 hour to do the job, plus ? hour travelling time in your vehicle and no other job to give him on his return for another hour. The result is a net financial loss to your business. This is one of the main reasons why you should:- Maximise your profits. Be fully aware of your Costs/Overheads. Rigidly control your Costs/Overheads. Have full control of your business. You can only do this if you have plans in place and information to hand at any given time. When you make a profit make sure that you know how to keep it.
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