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Will You Add? - Computer Consulting: Take Some Action
Media Training: Interview Success in 9 Steps
As a public relations professional, you'll be called upon frequently to be the spokesperson for your organization, or to prepare others for that role. This means that you'll be the first contact for members of the media, and that your words will be repeated in print, on the web, on the radio and on TV. While most media training programs cover interviewing techniques, i
As a public relations professional, you'll be called upon frequently to be the spokesperson for your organization, or to prepare others for that role. This means that you'll be the first contact for members of the media, and that your words will be repeated in print, on the web, on the radio and on TV. While most media training programs cover interviewing techniques, i
Get Results Through Leading Instead of Managing
Business leaders today at all levels in organisations are facing more stresses and tasks than at any time in the past. Even though we have more tools at our disposal to manage these tasks we are also bombarded with more information and data to process than ever before. In this environment it is all too easy for leaders to make mistakes and in most instances staff are p
Business leaders today at all levels in organisations are facing more stresses and tasks than at any time in the past. Even though we have more tools at our disposal to manage these tasks we are also bombarded with more information and data to process than ever before. In this environment it is all too easy for leaders to make mistakes and in most instances staff are p
A Brand New Recipe For Branding
In a recent article, I told the story of when I was a young whippersnapper, attending classes at what was then and still is called “one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.We were to find a hospitality business that marketed itself by using the participation of the
In a recent article, I told the story of when I was a young whippersnapper, attending classes at what was then and still is called “one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.We were to find a hospitality business that marketed itself by using the participation of the
How To Seal The Deal In Seven Seconds
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won’t get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and yo
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won’t get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and yo
When and How Do I Track My Advertising?
Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or come in?(4) What media
Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or come in?(4) What media
PR 101 for Small Business Owners
If you polled a group of small business owners and asked them which two areas of their marketing they wish they could improve on to help drive more business, most would say:- Increase my exposure within my chosen market - Enhance my credibility within my chosen marketWhat if you could achieve both of these objectives without buying any advertisin
If you polled a group of small business owners and asked them which two areas of their marketing they wish they could improve on to help drive more business, most would say:- Increase my exposure within my chosen market - Enhance my credibility within my chosen marketWhat if you could achieve both of these objectives without buying any advertisin
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