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Will You Add? - Endless Customers: Sobering Lessons from Harvard University
Finding a good accountant who you feel comfortable working with is important to your cleaning business. It's his responsibility to stay on top of all the ever-changing tax laws, plus he can give you financial advice that will help guide you in the growth of your business.Perhaps you're a sole-proprietor who is thinking of incorporating your business. Your accountant will be able to advise you about how this move would affect your taxes and business growth. Or maybe you have questions on whether you should buy or lease a new truck for your business. Once again, your accountant will be able to help.So how do you go about finding an accountant who is a good fit for you and your cleaning business? Here are a few tips:* Ask other business owners for references. Find out who their accountants are and how happy they are with the services their accountant provides.* If you can't get any references, go to the yellow pages and search the listings for several firms to contact. Call their offices and ask for the names of accountants who are familiar with cleaning businesses. Call four or five of the accountants on your list and ask them to tell you about their experience with working with clients in your industry and about their fees. From that information, narrow down your list to two or three accountants to interview
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harva
Why should you invest in long term if you can win on the short?It is not always easy to realize the long term side-effects of current actions. Take for instance your summer holiday spending days in the sun. Making it very easy to forget about the long-term effects of over-exposure of UV radiation. The last thing that will dwell on your mind – at that moment - is what your skin will look like when you are mid-thirty. However when you reach that age and your skin is all shrivelled – far too soon, but still - you might feel sorry.More than average a management decision is also focused on the short term. You get a bonus if a sales-target is made. Long term investments will have a negative effect on this year performance and are postponed if possible. Many times we prefer a quick-and-dirty solution that will suit best for the moment. We also prefer to see concrete results during our own (corporate) government period rather that we plant the seeds for others to harvest at the time that we have left.It is difficult and unpopular to take measures where you leave people unsatisfied today in order to offer them and others something better tomorrow. But if you don’t you will leave future needs unsatisfied because of unsolved problems from the past. In the south of Spain, but probably elsewhere too, the construction of new subu
Something in the display window caught my eye. There was a picture of Muhammad Ali swinging his fists and grimacing like only Ali can. But it wasn't so much the picture that caught my attention. It was the words.
Here's what the words said:
------------------
Impossible is just a big word thrown around by
small men Who find it easier to live in the world
they've been given than to explore the power they
have to change it.
Impossible is not a fact. It's an opinion. It's not a declaration. It's a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.
-------------------
Do you believe that business success is close to impossible?
And why would it be possible for one business to succeed when
others fail? Why did Muhammad Ali succeed when others got
slammed into the ropes?
The difference between impossible and possible is persistence and education. The more you know, the further you can go. It's that simple. Persistence can come from within you.
Education must come from elsewhere.
And let's face it, no one does the education bit better than Harvard. What they teach you in the Business School is irrelevant. The marketing system and structure they employ are what bring in the big buckeroos.
Ahem...Isn't that system worth emulating?
Or do you want to do your own reinvention? So let's find out what Harvard does that draws endless customers. Then simply take their structure and bolt it onto your business.
And cowabunga, you have lift off!
US$19.2 billion.
If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won't amount to US$19.2 billion.
Yet in the year 2000, that sum was Harvard University's endowment. If you're thinking,'Wow! That's amazing!' there's another wow coming up.
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harvar
The first thing you want to do for your bum marketing/ article marketing campaign is pick a product or site to promote. You can do that through several affiliate sites online, or if you already have a website, you can use that.Once you have your product, you want to do some keyword research, there are many tools available online to help you choose the best keywords for your product. What you really want to find are keywords or phrases that are searched often, but show few results. You should also add quotes to your keywords to see what the results for true competition is. You will know when you have a good keyword because you will see it has been searched several times, often over 500 a month is good, and there will be fewer than 10,000 true competing site results.The next step in bum marketing is to research. Again there is a lot of help with this online, you can use other people's articles to learn what you need to know to write (be careful not to plagiarize though), as well as online dictionaries, encyclopedias, websites that are about your product, etcetera. Using your own knowledge will be helpful too if you already know a lot about your topic. Also make sure you have the keywords in your title.Ok, so let's go over what we have so far:
Pick a Product
Keyword Research
Topic ResearchThe nex
Impossible is not a fact. It's an opinion. It's not a declaration. It's a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.
-------------------
Do you believe that business success is close to impossible?
And why would it be possible for one business to succeed when
others fail? Why did Muhammad Ali succeed when others got
slammed into the ropes?
The difference between impossible and possible is persistence and education. The more you know, the further you can go. It's that simple. Persistence can come from within you.
Education must come from elsewhere.
And let's face it, no one does the education bit better than Harvard. What they teach you in the Business School is irrelevant. The marketing system and structure they employ are what bring in the big buckeroos.
Ahem...Isn't that system worth emulating?
Or do you want to do your own reinvention? So let's find out what Harvard does that draws endless customers. Then simply take their structure and bolt it onto your business.
And cowabunga, you have lift off!
US$19.2 billion.
If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won't amount to US$19.2 billion.
Yet in the year 2000, that sum was Harvard University's endowment. If you're thinking,'Wow! That's amazing!' there's another wow coming up.
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harva
You must realize that a small business must grow. If the buyer or owner can't find a way to grow the business, it will go down the drain. On the other hand, if the business can show a history of growth, it can be sold for a tidy sum.Most owners want to grow their business, but few truly understand their financial statements and balance sheets. These documents contain many hidden guidelines that can direct the owner toward proper management. Sit down with your accountant; read some books that cover the subject and you'll be a step ahead.If you are buying a small, growing successful business, don’t worry about being “original.” Do exactly what the seller has done - even if it doesn’t make sense to you.I once sold a tire store where the seller had a ten foot tall stack of tires. It was braced from the inside not to fall over. He had a young boy sitting on top. It attracted the attention of most motorists and brought in business. But the new owner thought it was tacky. He discontinued it and his business traffic steadily declined.There is a glaring error many small business owners make. It’s not declaring cash sales. Sure, some tax-free money—but it comes back to bite where it hurts. It devalues the business because a selling price is based upon the profit and cash flow. Trying to prove to a potential new owner
Education must come from elsewhere.
And let's face it, no one does the education bit better than Harvard. What they teach you in the Business School is irrelevant. The marketing system and structure they employ are what bring in the big buckeroos.
Ahem...Isn't that system worth emulating?
Or do you want to do your own reinvention? So let's find out what Harvard does that draws endless customers. Then simply take their structure and bolt it onto your business.
And cowabunga, you have lift off!
US$19.2 billion.
If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won't amount to US$19.2 billion.
Yet in the year 2000, that sum was Harvard University's endowment. If you're thinking,'Wow! That's amazing!' there's another wow coming up.
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harva
Most people do not believe that they balance things in their lives. Instead, they juggle. Some people delegate various responsibilities and tasks to others because there are so many things to do and only so many hours during the day. Many people try to juggle their family, friends, leisure, work, relationships, and health.The number one career concern for most company leaders and employees is that of balancing work and family responsibilities. Balance is experienced differently by each of us. "Work/Life Balance" did not become part of our vocabulary until the mid-1980s. The issue of work/life balance has become increasingly important to employees to the extent that more executives are beginning to take a step back and look at their own careers and family life.The following questions have been asked many times by many people: Are work/life practices in your business actually allowing you to have a life too? Does work intrude on personal time? Do we work to live or do we live to work? Even though some might say that the work/life balance does not exist, there actually is a process involved in setting your right balance. You have to find what works the best for you. The work/life balance issue has becomes a greater concern the further you go down the corporate totem pole. Nearly 85 percent of chief executives and managing pa
And cowabunga, you have lift off!
US$19.2 billion.
If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won't amount to US$19.2 billion.
Yet in the year 2000, that sum was Harvard University's endowment. If you're thinking,'Wow! That's amazing!' there's another wow coming up.
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harva
Someone once told that that what we achieve for ourselves dies with us, but what we achieve for humanity lives on forever. There is nothing like the freedom of being able to become so successful that we are able to contribute towards those less fortunate. Or maybe to assist in the research to eliminate a disease or to simply improve our community in a way that will have lasting impact.As an entrepreneur and an owner of a number of businesses, including a restaurant, it is sometimes hard to contribute as much as we would like. New enterprises and the risks that go along with establishing them, produce all kinds of pressure that we endure for the purpose of progressing further for ourselves and for our family.The Greatest Low Cost Marketing Technique However, some time ago we discovered a way of being able to contribute more, even when funds were tight. In fact, by doing so we actually made more money and built our business faster than would have otherwise been possible. We learnt this method from a marketing genius when we were looking for low cost marketing techniques.One of the techniques he showed us was to contribute directly to assist a patient needing urgent medical attention in Asia. We were thrilled to take this on as she would not have been assisted without our help. We publicised our project
In 1999, Harvard's endowment was US$14.4 billion. In one amazing year, Harvard University's wealth jumped nearly a third. What's fascinating is that the $4.8 billion dollar increase alone is larger than the total endowments reported last year by some of the nation's other top universities, including the Massachusetts Institute of Technology ($4.3 billion), Columbia University ($3.6 billion), and Dartmouth College ($1.7 billion).
So what's Harvard University doing that you aren't?
Mmm...Good question. And one worth answering. Because Harvard's structure and marketing system can teach us one heck of a lot.
Let's get into the classroom, shall we? And while I'm at it, I'll take a real business example, so you can make the leap into understanding without too much difficulty.
Business Case Study: An Imaginary Web Hosting Company called WebGhostum.
Harvard Lesson No. 1: Teach your clients well...
Huh? What kind of marketing strategy is that? The best kind, my friend. How much time do you spend on the education of your clients?
Lookeee at what Harvard is doing. They're not just educating their clients, but they're actually making the clients pay for the education. The smarter the clients become, the more they earn. The more they earn, the more they credit Harvard University.
So yeah, you've got a sales system in place...
But have you got an education program for your clients? Nope? Why not? Couldn't you have a training program where your clients would pay to learn what you know? Wouldn't that make your clients oh so smart and consequently richer?
Harvard puts the highest emphasis on the art of teaching. New professors take rigorous teacher training. Each teacher has several mentors that inculcate different aspects of the Harvard system.
If you've got a sales force, how about training them to be teachers? If you're a small business, how about making your website or your brochure an education system? How about having a training course just for your clients?
Here's what WebGhostum should do
Customers have no idea why one web host should charge $15 per month while the other charges $75 for the same space and bandwidth. So in the true spirit of education, here's what WebGhostum could do:
1) They could have a web page or a booklet ou
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