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Will You Add? - The Code of Conduct for the Privately Held Business
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.You’ve heard the old adage, “It’s 5 times easier to sell an existing customer than to find a new one.” Selling an existing customer is easy because you’ve got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved refe
ot talking about a need based on employee beWhat is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.You’ve heard the old adage, “It’s 5 times easier to sell an existing customer than to find a new one.” Selling an existing customer is easy because you’ve got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved refe
Builders Cleans - A Lucrative Market For Commercial Cleaners
With office cleaning becoming an increasingly competitive market for contract cleaning companies they must diversify or move into a niche market if they wish to continue to grow. One niche market that is not so competitive is that of ‘builders clean’. The number of companies that offer a good, high quality service to the construction industry is relatively small. So for small to medium sized firms it is well worth considering entering this market.In order to succeed the company must be prepare
It seems almost ludicrous that this is a topic that many of us should consider in privately held companies.With office cleaning becoming an increasingly competitive market for contract cleaning companies they must diversify or move into a niche market if they wish to continue to grow. One niche market that is not so competitive is that of ‘builders clean’. The number of companies that offer a good, high quality service to the construction industry is relatively small. So for small to medium sized firms it is well worth considering entering this market.In order to succeed the company must be prepare
When I suggest there may be a need for a “Code of Conduct” I am not talking about a need based on employee beh
6 Ways to Boost Meeting, Event or Conference Attendance
1. Have an Event Marketing PlanCreate an event marketing plan that clearly defines your goals, budget and internal and external resources. The plan should be mapped out as specific as possible, but keep an open mind throughout the planning process. If you see that something is working better then other marketing initiatives, adjust your plan according…and vice versa.2. Brand Your Meeting or EventBranding your meeting or event with a look and feel sends a consistent
ic that many of us should consider in privately held companies.1. Have an Event Marketing PlanCreate an event marketing plan that clearly defines your goals, budget and internal and external resources. The plan should be mapped out as specific as possible, but keep an open mind throughout the planning process. If you see that something is working better then other marketing initiatives, adjust your plan according…and vice versa.2. Brand Your Meeting or EventBranding your meeting or event with a look and feel sends a consistent
When I suggest there may be a need for a “Code of Conduct” I am not talking about a need based on employee be
Business Ethics: An Oxymoron?
Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The business and political excess of the last 10 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe do
ly held companies.Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The business and political excess of the last 10 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe do
When I suggest there may be a need for a “Code of Conduct” I am not talking about a need based on employee be
5 Interview Tips You May Not Have Considered
1. Always remain positive during the interview even if things aren’t going as well as you’d hoped. In school, did you ever write a test that you were sure you’d failed, only to find out you passed? You never know, you might be doing better in the interview than you think and you don’t want to give up.2. Try to leave the interviewer with at least one thing about you that might be unique from other candidates that would be valuable to the company if they hired you. Once they’ve int
may be a need for a “Code of Conduct” I am not talking about a need based on employee be1. Always remain positive during the interview even if things aren’t going as well as you’d hoped. In school, did you ever write a test that you were sure you’d failed, only to find out you passed? You never know, you might be doing better in the interview than you think and you don’t want to give up.2. Try to leave the interviewer with at least one thing about you that might be unique from other candidates that would be valuable to the company if they hired you. Once they’ve int
The Simple but Powerful Reasons for Corporate Minutes
Every year, many business owners choose to incorporate their companies. They may make this decision at the outset, or may arrive at it later because their business is growing and they want to shield themselves from the risks that growing businesses face. Either way, the business owners want to limit the extent to which their personal assets are at risk, should something damaging (usually, a lawsuit) arise. It's a wise move.What entrepreneurs often don't focus on, though, is the fact tha
ot talking about a need based on employee behavior, I am talking about the need based on family behavior. The family business is a cornerstone of the US economy. It’s the American way, free enterprise and all that gooey stu
Every year, many business owners choose to incorporate their companies. They may make this decision at the outset, or may arrive at it later because their business is growing and they want to shield themselves from the risks that growing businesses face. Either way, the business owners want to limit the extent to which their personal assets are at risk, should something damaging (usually, a lawsuit) arise. It's a wise move.What entrepreneurs often don't focus on, though, is the fact tha
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