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Will You Add? - Friction Favors the Defense Because An Attack Takes Time
Is your UK business likely to be affected by the Great Crested Newt? This amphibian species, legally protected in the UK under the Wildlife and Countryside Act, is common in many parts of Southern and Eastern England. In addition to the animals themselves, their habi
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of ti
It was Peter Drucker, the leading business thinker of the 20th century, who said that business has two functions – marketing and innovation. This article is going to merge both these ideas. Packaging is ultimately a marketing function, it is the final marketing messa
“In theory,” says Clausewitz, “surprise promises a great deal. In practice, it generally strikes fast by the friction of the whole machine.”
In theory, the 1916 battle of the Somme was going to be a surprise attack. But after moving a million men into position and waiting a week for the artillery to do its job, the Allies were left with little surprise.
The larger the operation, the less the surprise. A small company might be able to surprise a big company with a new product. But Ford is unlikely to pull any fast ones on General Motors. The friction of the whole machine gets in the way.
When you look at case histories of leaders who were taken by surprise, you usually find they had ample warning. Leader gets overrun when they ignore those warnings or pooh-pooh the efforts of the competition.
In Mein Kampf, a book that sold some 10 million copies Hitler told England and France exactly what he intended to do. A decade later he did it.
An attacker in a military campaign not only tends to sacrifice surprise but also wastes time in bringing the forces into action. Because of logistics problems, it can be days or weeks before the full force of an attack is felt by a defender-time that can be enormously useful to the defense.
On D day, only 156,115 troops were put ashore on the Normandy beaches in spite of a massive effort. Because of transportation and supply problems, it took several months to build up Allied strength to the millions of troops necessary to ensure success.
In a marketing attack, transportation is usually not a problem. A company can deliver products to thousands of outlets in days.
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of ti
There are basically two different types of passive residual income. There is a third that is not really passive income that is also great strategy for earning more money while having to do less work. It is a great way to keep your cash flow up and not having to lose
The larger the operation, the less the surprise. A small company might be able to surprise a big company with a new product. But Ford is unlikely to pull any fast ones on General Motors. The friction of the whole machine gets in the way.
When you look at case histories of leaders who were taken by surprise, you usually find they had ample warning. Leader gets overrun when they ignore those warnings or pooh-pooh the efforts of the competition.
In Mein Kampf, a book that sold some 10 million copies Hitler told England and France exactly what he intended to do. A decade later he did it.
An attacker in a military campaign not only tends to sacrifice surprise but also wastes time in bringing the forces into action. Because of logistics problems, it can be days or weeks before the full force of an attack is felt by a defender-time that can be enormously useful to the defense.
On D day, only 156,115 troops were put ashore on the Normandy beaches in spite of a massive effort. Because of transportation and supply problems, it took several months to build up Allied strength to the millions of troops necessary to ensure success.
In a marketing attack, transportation is usually not a problem. A company can deliver products to thousands of outlets in days.
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of ti
Effective inventory management facilitates an organization to achieve its sales targets remarkably, do accurate forecasting, and increase profits. Through the use of various inventory asset tags and inventory labels, organizations can streamline their inventory proce
In Mein Kampf, a book that sold some 10 million copies Hitler told England and France exactly what he intended to do. A decade later he did it.
An attacker in a military campaign not only tends to sacrifice surprise but also wastes time in bringing the forces into action. Because of logistics problems, it can be days or weeks before the full force of an attack is felt by a defender-time that can be enormously useful to the defense.
On D day, only 156,115 troops were put ashore on the Normandy beaches in spite of a massive effort. Because of transportation and supply problems, it took several months to build up Allied strength to the millions of troops necessary to ensure success.
In a marketing attack, transportation is usually not a problem. A company can deliver products to thousands of outlets in days.
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of ti
It isn't easy to get into the field of medical billing and not get hammered by all the costs. It's bad enough having to deal with the costs that you are told about up front, but when you get hit with costs that nobody told you about, that's when things can get very
On D day, only 156,115 troops were put ashore on the Normandy beaches in spite of a massive effort. Because of transportation and supply problems, it took several months to build up Allied strength to the millions of troops necessary to ensure success.
In a marketing attack, transportation is usually not a problem. A company can deliver products to thousands of outlets in days.
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of ti
Vending machines. Can't walk into a store without bumping into one of these tempting titans. A friend of mine tells me that at his local supermarket they have vending machines that sell everything from smokes, to candy to trading card game packs. People just can't
The bottleneck is communication. Getting a marketing message across to million of customer can take months or years. There is often plenty of time for the defender to blunt the attacker’s sales message by under cutting it in one form or another.
But to take advantage of time, the defender has to remain alert to potential threats from any direction.
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