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  • Will You Add? - Competition Relations in Auto Detailing

    Never Hide From Your Customers
    Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use some

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Wo

    Spend More of Your Time Selling
    The majority of people in the sales force spend an average of no more than two hours out of their day actually selling.This fact is astonishing for two reasons. One, how do we as sales people manage to meet our goals. And two, why on ea
    There is significant competition in auto detailing and car washing. Even more between types of cleaning businesses, as each company attempts to expand into other services which are the mainstay of similar business models. Many times the line blurs between a car wash, oil change business, truck repair, auto accessories business, electronics installers and auto detailing. What can you do? Well first let’s talk about what you should not do. You should not start a war against all your competition. Instead you should maintain good relations with them, even if you find them to be somewhat unethical by nature.

    This is similar to the United States Government Strategies in diplomatic relations. Below is an outline, which can help you develop a strategy for dealing in such a hostile business environment. You may wish to modify this outline somewhat and replace a few items or even add in some others. I believe this is a good idea indeed. Once you have printed the outline and modified it then put a couple of paragraphs to each item you will have the beginnings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.

    COMPETITION RELATIONS

    I. KNOW THEM BY NAME

    A. People Ask - Say Yes

    B. Detailers

    C. Mobile Washers

    D. Steam Cleaners

    E. Who Is Bidding

    II. DATA BASES (COMPETITION)

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Wor

    Communication Channels that Open Prospects' Doors
    Many salespeople struggle with super busy prospects who won't return their calls and won't grant them an appointment.The cold hard truth is that these hard-to-contact prospects simply perceive persistent salespeople as a waste of their
    d auto detailing. What can you do? Well first let’s talk about what you should not do. You should not start a war against all your competition. Instead you should maintain good relations with them, even if you find them to be somewhat unethical by nature.

    This is similar to the United States Government Strategies in diplomatic relations. Below is an outline, which can help you develop a strategy for dealing in such a hostile business environment. You may wish to modify this outline somewhat and replace a few items or even add in some others. I believe this is a good idea indeed. Once you have printed the outline and modified it then put a couple of paragraphs to each item you will have the beginnings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.

    COMPETITION RELATIONS

    I. KNOW THEM BY NAME

    A. People Ask - Say Yes

    B. Detailers

    C. Mobile Washers

    D. Steam Cleaners

    E. Who Is Bidding

    II. DATA BASES (COMPETITION)

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Wo

    Improving Link Popularity
    Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can't find your website, you won't make sales.You might be wonderi
    an outline, which can help you develop a strategy for dealing in such a hostile business environment. You may wish to modify this outline somewhat and replace a few items or even add in some others. I believe this is a good idea indeed. Once you have printed the outline and modified it then put a couple of paragraphs to each item you will have the beginnings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.

    COMPETITION RELATIONS

    I. KNOW THEM BY NAME

    A. People Ask - Say Yes

    B. Detailers

    C. Mobile Washers

    D. Steam Cleaners

    E. Who Is Bidding

    II. DATA BASES (COMPETITION)

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Wo

    Why Would Anyone Want Your Business Card?
    Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort
    ings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.

    COMPETITION RELATIONS

    I. KNOW THEM BY NAME

    A. People Ask - Say Yes

    B. Detailers

    C. Mobile Washers

    D. Steam Cleaners

    E. Who Is Bidding

    II. DATA BASES (COMPETITION)

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Wo

    Media Relations: What To Do When You're Misquoted
    When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover fro

    A. Routes

    B. Volume

    C. Profit

    D. Units

    E. Employees

    F. Types Of Services

    G. Phone Numbers

    H. Slogans, Company Names

    III. ABOUT COMPETITION

    A. One Man Operations

    B. Competition Is Good

    C. Thoughts/Fears/Threats

    D. Ego’s

    E. Future Franchisees

    F. Future Word Of Mouth

    G. Future Customer Base

    H. Manager Employees

    IV. AVOID SLANDER TACTICS

    A. Don’t Participate

    B. Structure Sentences Carefully

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