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Will You Add? - Want to Grow Your Business? Make an Irresistible Offer
Let’s talk about the most famous and controversial subject in network marketing prospecting: ‘Talking to your warm market (friends and family) about your network marketing business.’Isn’t it funny that one of the first things you usually hear when you join a network marketing company is, “You will need to make up a list of 100 contacts to get your business started.”Have you ever thought, “Why do I have to hit on my friends and family
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have
Aren't you tired of sitting around waiting for something to finally happen?I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.'James is usually pretty optimistic and 'su
Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long as they are receiving value and benefit from their relationship with you.
I recall a woman I dealt with years ago while I was serving as an executive member for our police association.
The legal name of the association was changing and we needed new letterhead, business cards, etc.
I knew this woman was trained as a graphic artist and was starting her own business.
Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.
She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.
What was her fatal mistake?
She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have
If you are a business owner, you may want to consider getting a business credit card that can help you save some business expenses.A business credit card is designed around the needs of a business owner. This type of card usually has a higher credit limit, a lower interest rate and a whole suite of benefits that can directly or indirectly help the card owner in his or her business. The customer service also tends to be more responsive.
I knew this woman was trained as a graphic artist and was starting her own business.
Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.
She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.
What was her fatal mistake?
She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have
“Is my vehicle ready, yet?” may seem like pretty innocuous words. However, these are the five little words that could hurt your dealership’s bottom-line. Anytime your customer initiates a call AFTER the promised delivery time, you have damaged your image in your customer’s heart and mind. Granted, if our answer is “Yes, Mr. Jones, I was just about to give you a call. We have completed all the work on your vehicle. You can come and pick it up at
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.
What was her fatal mistake?
She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.Direct mail response rates only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That’s it. They don’t tell you if you broke even. If you made a profit. Or if the sales pe
When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.
What was her fatal mistake?
She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have
Linen is made for people who prefer comfort over cost. Linen fibre is derived from the stem of the flax plant and spun into a lustrous and strong yarn which, like cotton, is both extremely washable and comfortable to wear in hot weather, as it draws moisture quickly away from the body. While woven linen wrinkles easily, knitted linen has wonderful elasticity. It is best for high humidity areas, since it absorbs moisture better than cotton. Plus, it
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have created the opportunity to sell again and again as we required brochures, posters, etc. for ongoing events.
In the end, she invested three hours work and walked away with no client and no money.
What is the lesson here?
You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.
You don't want to make it difficult or impossible.
Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.
You want to make it easy for a prospect to say yes to enter into a relationship with you because once you have established that relationship, you may keep that client for many years during which you may benefit from referrals, ongoing purchases and higher level purchases.
Think about what you're doing now to attract new clients and what can you do differently to create an irresistible offer for them - something they just can't say no to.
This week, try something new. When you communicate with your next prospect, make an irresistible offer and see what happens.
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