Will You Add? - Business

Telemarketing Vendors Can’t Compete With Internal Operations
Lots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling into prospect accounts and qualifying leads. In fact, our own company has experience providing these services to clients. I’m here to tell you today that this process of outsourcing your telemarketing to a tele-services firm probably is not a very efficient or cost effective way to do business in today’s day and age.Why? Well, it’s been proven that telesales and telemarketing is a strategic part of most companies’ competitive arsenal today. Companies that outs

Love My Dentist
I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.This is not so much about how to mark

New Franchisors and Entrepreneurs need to watch out as they enter into the world of franchising. What advice can I give to a new franchisor, I was asked today by another entrepreneur with a wonderful new concept; what are the tiger traps that lay ahead?

So you are a new franchisor? Who can you trust? Can you trust FranData? The Industry’s information source was thought to be a friend, is it? Well they can get you on a list so that SBA Loans for your new franchisees go smoothly. But after you send them your UFOC, which you most likely paid some $35,000 to an over paid boilerplate bandit attorney to create, they will turn around and sell it to your competitors. See for yourself:

https://www.frandata.com/frandata/cart/prod_IR.aspx?screenwidth=800

And if you choose to give out earning claims to prospective buyers, based on current franchisees sales, then they too will sell this to all your competitors also, both non-franchise competition and franchise competition which may have stores nearby or even next door to your current franchisees, thus putting your franchisees at a disadvantage as well as your own growth in the market. Remember the key to franchising growth is watch the cash and build brand name:

http://www.frandata.com/productofmonth.aspx?screenwidth=800

This is our wonderful Franchise disclosure laws at work, taking the small entrepreneur's information and life's work and selling it to your larger competitors who do not want you in business at all. Our government seems to think this helps consumers? Well it helps competitors put you out of business, so watch out. It helps competitors destroy your franchisees and therefore hurts those franchise buyer consumers. And even worse to the parent company, the franchisor, by giving information which is available to overseas competitors who want to know exactly how well your units perform so they can compete with you head to head in all of the other non-US markets? Great? Do you think for one minute that those overseas governments would make their companies give data that we could get? I don’t think so.

We in the United States are continuously put at a competitive disadvantage in this country by government mandatory disclosure and FranData wants to get your data out faster to those same competitors and makes money doing so. This is how FranData can help your business grow? Give me a break. In 1997 at the annual IFA conference in Las Vegas, I met the former owner of FranData who was able to make a deal with the SBA to develop a registry. He was a black guy and I can only assume his minority status was used to get him this exclusive coup. Must be nice to be a minority and do government contracts. Then he started collecting UFOCs, Financial data, franchise profiles and then started selling these to attorneys who may wish to sue these compani

Looks Life Wichita May Fly Again
There is some activity going on in Wichita even as India comes online to start building light aircraft again. It seems that every time it looks like Wichita is in a spiral, someone puts the ball back in the center kicks the rudder back to zero and pulls back on the yoke. Well, I’ll be damned the onlookers say. It is as if the founding city of the first US Mail Planes still has some powerful spirits flying around from the past entrepreneurs and pioneers who made Wichita what it is today.Two new things are happening in Wichita which might help the nearly 6000 laid off aerospace and aviati

paid boilerplate bandit attorney to create, they will turn around and sell it to your competitors. See for yourself:

https://www.frandata.com/frandata/cart/prod_IR.aspx?screenwidth=800

http://www.frandata.com/productofmonth.aspx?screenwidth=800

Minding Your Own Brand: Daddy, What Do You Do At Work?
One morning at breakfast my four-year-old asked me what I do all day at work. As I started to give my thirty-second elevator pitch I use at networking events, I soon realized he didn’t care how “I build stronger brands and improve organizational dynamics” nor did he seem interested in how “I help companies succeed.”So I told him that “I make companies better.” And he asked, “Are they sick?”“Well kind of,” I answered, struggling to bring my complex methodology of creating extraordinary experiences and advocacy building down to a single phrase that would satisfy my son. Finally I s

market. Remember the key to franchising growth is watch the cash and build brand name:

http://www.frandata.com/productofmonth.aspx?screenwidth=800

Environmentally Friendly Print Design - How To Save The Planet And Look Good
The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4x4's and SUVs, there is however an alternative...Think about pdfs or html e-mails instead of Junkmail The next time somebody suggests carpet bombing a town with a deluge of trifold a4 brochures, think about the money you would save getting a web designer or family friend with some design skill to put together a targeted html e-mail campaign or

. And even worse to the parent company, the franchisor, by giving information which is available to overseas competitors who want to know exactly how well your units perform so they can compete with you head to head in all of the other non-US markets? Great? Do you think for one minute that those overseas governments would make their companies give data that we could get? I don’t think so.

What Do I Do - A Couple of Ideas For Starting an Online Business
For most people, the thought of running a business from their home is a dream. Sadly, for most, it remains that way-a dream. With thousands upon thousands of programs, products, and opportunities online, where does one begin?One of the best ways of working from home on the internet is through affiliate marketing. It is a great business for the person who wants to start a home based business but has no idea of where to start. Basically an affiliate is responsible for sending customers to a specific company or website. This is mainly done by advertising but there are other ways, such

those same competitors and makes money doing so. This is how FranData can help your business grow? Give me a break. In 1997 at the annual IFA conference in Las Vegas, I met the former owner of FranData who was able to make a deal with the SBA to develop a registry. He was a black guy and I can only assume his minority status was used to get him this exclusive coup. Must be nice to be a minority and do government contracts. Then he started collecting UFOCs, Financial data, franchise profiles and then started selling these to attorneys who may wish to sue these companies and or call up all your new franchisees and ask them to join in a class action law suit. And to your competitors. FranData’s Rational for doing this? They say it is public data, anyone can get it. That is not entirely correct, not just anyone can get it, especially if you are smart enough to fly under the radar a little. There are strategies for this and it is advised. Now then any foreign competitor in Thailand, Singapore, Malaysia, Taiwan, China, Philippines, Australia, Europe, UK, Middle East (great possible International Terrorists can buy data from FranData, is this true?), Canada, etc. can find out everything about your company. Everyone knows these UFOCs contain more data than anything on your company computer or in your trashcan. I got a call from FranData, which has been bought by National Cooperative Bank;

http://www.ncb.coop/

Great now we have a bank, which funds your competitor’s franchisees, which has all your data on your new franchise to sell to your competitors. In this phone call the caller said that they could help our franchise company with publicity? Well, luckily we need no publicity:

http://www.carwashguys.com/innews.html and

http://www.carwashguys.com/history/museum1.shtml

The caller purported to be working on setting up a 50 Fastest Growing New Franchise Concepts for Franchise times:

http://www.franchisetimes.com/

Which is an industry newspaper, which is rarely read by the potential consumer franchise buyers, but rather your Competitors also. The Franchise Times has come and gone. Stops printing for a while and is then revived. It seems as a new franchisor you must guard your data and business model with passion or you will find all your trade secrets printed in national magazines and your corporate data in the hands of competitors who will go to any length to attack your company and your new franchisees. Think on this.

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A great deal of money is wasted each day putting out useless sales and marketing material. Material that was written for the wrong reason or the writer forgot its purpose after he started writing it or fell in love with his own words.

It's tough to sell if you can't get through. Try these ideas for tactfully and effectively getting by screeners and past voice mail to the people you really want to talk with.

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Will You Add? - Entrepreneurs and Franchisors Watch Out

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