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Will You Add? - Truck Wash Business Case Study
Networking is Not a Four Letter Word at the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers weI was right with you the first several times I tried to “network” at a meeting or social situation. I either didn’t say anything about my business…big mistake. Or I felt like a traveling salesman. There is a BETTER way. Let me give you a few simple steps.JOIN ORGANIZATIONS YOU LOVEFirst, get a real feel for the organizations you attend. It might be Toastmasters, if you love to talk. It could be your professional organization (no leads there, you’re all in the same business). It could be a round table, networking club or PR 2.0: Using the Latest Web Technologies as PR Tools Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. I had always considered the mobile truck washing efforts to be very profitable and believed that fixed truck washes were a big waste of money. That was until one year when a new franchisee joined our team from Oklahoma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers we Unless you live under a rock, in the last few months, you’ve probably heard the words blogs, MySpace and Podcasts more times than you care to remember. Because some of these new Web tools have gained popularity so fast, lots of folks are jumping on the bandwagon, implementing them into both their personal and business lives without a solid strategy behind it. While there’s no harm done if you’re cruising MySpace for a date or blogging about the day to day trials of raising twins, there can be plenty of harm done when you incorpor Retail Manager -- Productivity and Developing Your Team orts to be very profitable and believed that fixed truck washes were a big waste of money. That was until one year when a new franchisee joined our team from Oklahoma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers weRetail Managers have a lot of information to process in the course of one day. They must decide what to act on now and what to save for later. Most of us are still expected to sell, be a leader and a team member at the same time. Depending on your management style and work ethic you may find yourself having more to do then time in a day. Letting go of some tasks may be a hard pill to swallow, but giving your team some of the control will free up some time for you to complete more important action items to achieve strategic goals, while devel Top Five Marketing Mistakes and How to Avoid Them out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers weIn this article I’ll share the top five marketing mistakes and how to avoid them. As a strategic business development, PR and marketing expert, I am often called in to set up a marketing plan, media plan and a delivery system for companies who wish to use an in-house marketing team rather than a consultant. This is absolutely fine with me, except that no one likes seeing their baby turned over to someone without the skills to follow through. So this brings me to the #1 marketing mistake:1. Number One marketing mistake is handing your How To Write Irresistible Ad Copy them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers weWhen selling through advertising, you're faced with two options, both of which you will probably use frequently. Those options are display and classified advertising. We won't deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order experience. Once you're dealing with that sort of capital investment, you'll probably have an intimate understanding of the fact that expert help is essential to the successful launch of any campaign, and frankly, el How To Reach Your Clients Without Publishing An Ezine at the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers we ran on the spreadsheet looked great and very profitable.Are you thinking that you need to send some type of ezine or newsletter to your customers and clients, but are afraid that you don’t have the time or the content to publish one on an ongoing basis?If that’s the case, you may want to consider one of the below alternatives. They will help you stay in touch with your clients, capture email addresses on your website and establish your credibility without requiring you to come up with new content each week.The first two alternatives require an autoresponder service. I love KickSta Even as a serial entrepreneur, I had never considered the fixed site truck wash business, as the mobile truck wash business seemed so much more efficient and so little over head; www.truckwashguy.com . So even with all this knowledge on the team we still did not enter that market. One of our competitors in the car washing industry bought up two truck washing chains for a total of fourteen truck washes and proclaimed it more profitable than his other car washes by 5 times as much money. They now own nearly 100 locations of truck and car washes nationwide. After looking into it some more a franchise buyer who owned Fuel MAN, an East coast Fuel Card for fleet owners approached us in South Carolina to use the Truck Wash Guys name and develop a truck wash mid state. At that point we decided to start working on the details. Then a franchisee in OH made a deal with a truck stop between Columbus OH and Pittsburgh, to operate a 24 hour
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