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Will You Add? - Politics, Environmental Rules, and Mobile Car Washes
Enough About Me Let's Talk About YOU?
One of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU.I cringe as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated:==> "We have been in business for 10 years"==> "We’re having a sales contest to see how many we can sell"==> "We have won many awards…"==> "We se
my entire company, The CarOne of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU.I cringe as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated:==> "We have been in business for 10 years"==> "We’re having a sales contest to see how many we can sell"==> "We have won many awards…"==> "We se
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing.We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. Ther
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Marketing as we know it is over. Done. Finito.People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing.We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. Ther
Should You Buy A Franchise Business?
It is a well known fact that as the population increases then the number of people wanting to go into business increases –obvious but true.This is despite the fact that a large amount of businesses fail within the first two years.Ideally one would like to purchase a business for less than it takes to create one – this is not always easy and can take as much effort as the former.So just how does one take the choice of whether or not to
l Election, I was very interested. Without getting into the political scene at all; my entire company, The CarIt is a well known fact that as the population increases then the number of people wanting to go into business increases –obvious but true.This is despite the fact that a large amount of businesses fail within the first two years.Ideally one would like to purchase a business for less than it takes to create one – this is not always easy and can take as much effort as the former.So just how does one take the choice of whether or not to
4 Methods To Master The #1 Success Secret Of Infopreneuring (3 of 3)
If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options:1) You can continually write your own materials...and you should.2) You can record your thoughts and get them transcribed... and you should.3) You can hire a ghostwriter to write materials for you... an
ested. Without getting into the political scene at all; my entire company, The CarIf you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options:1) You can continually write your own materials...and you should.2) You can record your thoughts and get them transcribed... and you should.3) You can hire a ghostwriter to write materials for you... an
Who to Involve in Change Initiatives?
By now hopefully most managers and professional know that involving the right people in change initiatives is a key factor that will impact success. Involving those who work in the processes that will be impacted is crucial, as they will ultimately be responsible for carrying out the change on a day-to-day basis.However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Ev
the political scene at all; my entire company, The CarBy now hopefully most managers and professional know that involving the right people in change initiatives is a key factor that will impact success. Involving those who work in the processes that will be impacted is crucial, as they will ultimately be responsible for carrying out the change on a day-to-day basis.However, how can we make sure we select the right people from the process? One way to look at it is to consider the model presented by Ev
India Invests $1 Billion in Global Trade Deal with Africa
India has recently disclosed its plans to spend around $1 billion in a new global trade deal with Africa. Indian Ambassador Amarendra Khatua said that the agreement would consist of the improvement of the mining and oil facilities in Africa's Ivory Coast during the next 5 years. According to the official, his nation has sought to avail of the vast and abundant oil resources of the region through the Gulf of Guinea. Moreover, the Indian government has also
my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Why you
India has recently disclosed its plans to spend around $1 billion in a new global trade deal with Africa. Indian Ambassador Amarendra Khatua said that the agreement would consist of the improvement of the mining and oil facilities in Africa's Ivory Coast during the next 5 years. According to the official, his nation has sought to avail of the vast and abundant oil resources of the region through the Gulf of Guinea. Moreover, the Indian government has also
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