Will You Add? - Business

Employee Owners vs. Employee Renters: Which Do You Employ?
Employees are a lot like cars or houses. The amount of care, attention to detail, and feelings of permanency we project toward our cars or houses is comparable to the way employees view their work relationship. Consider the analogy.Employee RentersWhen we rent a car or a house, we are less likely to spend a lot of time caring for it, nurturing it, or preserving it. On vacation, when we hit a big bump on the road, we say, “no big deal… it’s a rental.” Or if we knick the wall of our rented apartment we say, “oh well, we’ll be moving soon.” Our attention to the little details are not as precise because we know our relationship with that particular car or house is not going to last forever.Some of our employees are also renters. They view their jobs from a temporary per

e #2: Failing To Plan Is Planning To Fail

Many small business owners avoid planning at all costs. The old adage, “Failing to plan is planning to fail”, is true. Without a well-thought out plan for establishing your business, running your business, and marketing your business, you will waste a lot of time. Time you don’t have.

So,

Pairing Promotional Mouse Mats with Coasters
Promotional mouse mats are great gifts for conventions or trade shows, and are a fun way to get your business name and company information out to clients and potential clients. They are big enough for real advertising to your customer base, and are useful rather than just novelty items like some promotional gifts can be. A great way to make them even more useful is to pair them with something else that is useful as well: coasters for the desk.When people think of desk sets, they are more likely thinking of pen holders and in boxes rather than a matching mouse mat and coaster, however these other kinds of desk sets can prove to be just as useful as the other. Mouse mats are very useful all by themselves, but how many people think to bring coasters in to their office? One too many coffee st

Most new small businesses won’t be in business this time next year. That’s the cold hard facts. Though it is easy to start your own business, it takes a lot more to succeed in business. There are seven common mistakes made by small business owners. Let’s explore them so you can avoid them.

Mistake #1: Neglecting Your Continuing Education

You are the only renewable resource, besides your employees, your business has. You may be a master at getting the most out of your other resources, but how are you doing with you?

Today’s world is characterized by rapid change. Keeping up on innovations in your business and new business strategies is crucial for long-term success. However, most small business owners do not invest any time or money into developing themselves. The less you know, the more time, money and energy you will waste in the future.

Do not be satisfied to be “functional” in the software programs you use to run your business. There may be many time saving options in those programs if you take time to find them. Here’s an easy strategy that will take about fifteen minutes a day. Take your favorite software program (accounting, planning, contact manager, or marketing) and access the “help” menu. Now learn one new function of that software program per day. Fifteen minutes of your time may yield big returns in the future!

Mistake #2: Failing To Plan Is Planning To Fail

So, h

Don't Treat Declined Credit Card Orders as Dead-beat Customers! It's Costing You
What do you do when you check your daily transactions report and you notice a declined order? While recently on the phone with a good friend that markets on the Internet he mentioned that he’s never thought anything on the subject. “If their card was declined during processing, there’s nothing we can do about that” was his take on things. We may be friends, but I don’t share that attitude.There could be several reasons why an order was declined, one of which could be a glitch in your processing system. Oh-No! Not our system, we have the most high-tech system possibly available…don’t we all wish. Why not give the customer a second chance to make the purchase? All it takes is about 1 minute to send them an email to try and figure out what the problem was and that 2 minutes could result in a sal

You are the only renewable resource, besides your employees, your business has. You may be a master at getting the most out of your other resources, but how are you doing with you?

Mistake #2: Failing To Plan Is Planning To Fail

So,

Font Basics for Branding Your Small Business
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.Font basicsA font is a set of all the letters in the alphabet, designed with similar characteristics. This is also known as a typeface.Fonts are usually designed to include several style variations. This can include styles like light, regular, bold, semibold, ultra bold, and italic. Some fonts also include “Expert” versions, which are fonts that include fractions and mathematical symbols.Font families are typically packages of

. However, most small business owners do not invest any time or money into developing themselves. The less you know, the more time, money and energy you will waste in the future.

Mistake #2: Failing To Plan Is Planning To Fail

So,

The Perils Of Employment: Are You About To Be Let Go?
From the moment you are born and you take your first breath, you begin to die.It’s just a fact of life. And to illustrate another truth: From the day you are hired by a company, you move closer to the day you will move on. This is either a natural occurrence or a purposeful severing of ties.Statistics show that the average person will hold at least ten to twelve different jobs in what would nonetheless be seen as an illustrious career. Moving from one job to the other is a natural progression, each job or situation representing a stepping stone to the next. The bottom line is that staying in one job for your entire career is not to be expected.Having said that, we can look at being let go as a positive experience. It is a way of moving along your career in a very decisive

time to find them. Here’s an easy strategy that will take about fifteen minutes a day. Take your favorite software program (accounting, planning, contact manager, or marketing) and access the “help” menu. Now learn one new function of that software program per day. Fifteen minutes of your time may yield big returns in the future!

Mistake #2: Failing To Plan Is Planning To Fail

So,

Why Reputation Is Such An Important Business Asset
Over the years I have learned that reputation is a massively important business asset. The reason is easy to understand. People like to feel secure when they make a purchase. Your clients like to know that they are making a good decision whey they purchase from you.But, what is reputation? A good way to define reputation is: “the visible accumulated effect of your past activities.” Please let me know if you have a better description.Why is Reputation so important to a business? Because it is a benchmark against which a prospective client can make a judgement about the quality of service they are likely to get from your organization.How do you build a reputation? The short answer is to always do good work. But you can add to the good effect by finding ways to measure the results

e #2: Failing To Plan Is Planning To Fail

So, how do we find time to plan while we’re trying to run a business? Do the work in small increments. Keep a notebook handy throughout your day. Have sections designated for “Operations”, “Finance”, and “Marketing”. Make notes as random thoughts appear to you during a day. At the end of each week, take an hour or so and summarize the ideas into a plan. Place the actions that will yield the highest potential return at the top of the list. Start Monday of the next week by tackling the items at the top of your list.

Mistake #3: All Work and No Play

Running your own business is hard work. There is no doubt about that. However, without proper relaxation, you will become increasingly less productive. It isn’t the hours you spend at work but the productivity of the hours you spend there. Become a student of your own business. When do most customers access your business? When is the slow time of the day or week? If you are available for an entire hour that may only yield one small sale, you would be better off out of the office.

Take a walk. Talk to people along the way. They could be future customers. Join a gym and work out during a half of that slow hour. This kills two birds with one stone. You get healthier with better endurance and again, you can network with people who might be future customers. Join that Chamber of Commerce and attend those mee

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It is the inherent desire and need of every business to grow both vertically and horizontally. Organic growth, that is development from within, is often slow and sometimes difficult. That is why there is an increasing trend towards mergers and acquisitions. It could be called an instant expansion.

Why on earth would you want to run an event for your business? Events take a lot of organizing and publicity, not to mention the time you might not have and, depending on what you want to do, they can also cost quite a bit of money.

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