Will You Add? - Business

Bad Customer Service Does Not Happen Overnight
Bad Customer Service does not happen overnight. It is a combination of several controllable and predictable circumstances involving policies, procedures, training, management and personnel.Bad Customer Service is not from bad customers, poorly made product, high prices, poor location, voodoo or moon phases. (I have personally blamed angry customers on the phases of the moon, have you?)Let’s take a moment and examine the items that influence Customer Service.Policies have a ma

with some tickets to the ballgame a couple of months later.

And if you really want to make a hit with your “A” prospects, take the time to find out some background on them and personalize your marketing materials. If Ed Jones over there at Acme Industries went to Notre Dame (not such a hard thing to find out) you will score major points by simply sending a clipping from some magazine about his favorite subject – The Fighting Irish. You can even set-up a service that will find you everything that is being said about a school, industry, company, sports team, you name it. So an industry guru makes a prediction for the future of your prospect’s industry and you drop the article in the mail to them. Now who do you thin

Mortgage Lead Sales, Leaving the Right Message
If you are a loan officer or mortgage broker, you may have been facing one major challenge in the last few years when it comes to calling your mortgage leads.That major challenge would be the answering machine that you have no choice but to speak to more often than not.In this day and age everybody has caller identification and voice mail, so it is very easy for people to screen their phone calls if they don’t recognize a phone number or company name that shows up on their caller id

You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and requested a quote.

But the fact is you are missing one major piece of the puzzle.

Want to know what it is?

No matter what else you know, often, the missing piece is knowing when your hot little prospect will actually make a purchase.

People search for information and solutions in many different ways and on many different time tables.

Some will buy immediately; some may take a year or more depending on the complexity of the purchase.

The key to solving this dilemma is consistent and repeated contact.

If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.

Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate them for such a long period of time without asking for anything in return

So what will you send to your prospects on a monthly basis?

Here is an example a calendar of contact points

Month #1 – Letter announcing a new service (change to existing service)
Month #2 – Newsletter – highlight tips and company news
Month #3 – Phone call to discover opportunities
Month #4 – Reprint of an industry magazine article of interest
Month #5 – Case study of a successful client solution you provided
Month #6 – Request for critique of a proposed sales letter (you won’t believe how valuable this can be)
Month #7 – Time for another newsletter
Month #8 – Reprint of an article you contributed to an industry magazine
Month #9 – Announce a new service
Month #10 – Invite them to a workshop
Month #11 – Phone call to introduce someone in your referral network
Month #12 – Checklist of helpful tips for your industry/service

Notice that this schedule includes a couple of phone contacts. This to can be a very powerful research tool as well as a business building tool. Sometimes you will learn what your prospect really wants and how valuable the materials you are sending them really are to them.

You man want to consider breaking your prospect list into groups based on potential opportunity. Your 20 or so “A” prospects might get a copy of your favorite book or some homemade cookies in a tin with your company logo one month or some proprietary content or information along with some tickets to the ballgame a couple of months later.

Increase Sales: A Key Ingredient To Get More Customers This Month
To Increase Sales, You Need To Sell Them What They Want, Give Them What They Need. There’s an old saying that you should find a need, fill it, and you’ll get rich.It’s not really true. You need to find a want and fill it. People don’t always want what they need. They need to eat right, but they don’t. They need to stop smoking, but they don’t. They want to be more healthy. You want to sell them what they want, but give them what they need.Your prospects and customers are people ju

em that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.

So what will you send to your prospects on a monthly basis?

Here is an example a calendar of contact points

Month #1 – Letter announcing a new service (change to existing service)
Month #2 – Newsletter – highlight tips and company news
Month #3 – Phone call to discover opportunities
Month #4 – Reprint of an industry magazine article of interest
Month #5 – Case study of a successful client solution you provided
Month #6 – Request for critique of a proposed sales letter (you won’t believe how valuable this can be)
Month #7 – Time for another newsletter
Month #8 – Reprint of an article you contributed to an industry magazine
Month #9 – Announce a new service
Month #10 – Invite them to a workshop
Month #11 – Phone call to introduce someone in your referral network
Month #12 – Checklist of helpful tips for your industry/service

Negotiating Skills Will Get You Ahead
Negotiating skills can help you manage lots of different kinds of life situations, both at work and in your personal relationships. Here are a few examples of where these skills can help you build an even better life for yourself:1. Many family situations require negotiating with others. Deciding which movie to see, planning how to spend money, choosing a vacation spot, and many other decisions work best when you have these skills.2. Being a good negotiator enables you to get what y

alendar of contact points

Month #1 – Letter announcing a new service (change to existing service)
Month #2 – Newsletter – highlight tips and company news
Month #3 – Phone call to discover opportunities
Month #4 – Reprint of an industry magazine article of interest
Month #5 – Case study of a successful client solution you provided
Month #6 – Request for critique of a proposed sales letter (you won’t believe how valuable this can be)
Month #7 – Time for another newsletter
Month #8 – Reprint of an article you contributed to an industry magazine
Month #9 – Announce a new service
Month #10 – Invite them to a workshop
Month #11 – Phone call to introduce someone in your referral network
Month #12 – Checklist of helpful tips for your industry/service

Building a PR Plan
You have heard of a marketing plan, you have heard of a business plan, but have you heard of a communications or PR plan?Known as the ''RACE'' (Research, Analysis, and THEN Communication, and Evaluation) formula, here are the steps to consider in your PR and promotion plan:1. Research:Who are your target audiences? Where do they get their information? Are media relations the best way of reaching them or can you go directly to them?2. Analysis: So, you have th

Month #11 – Phone call to introduce someone in your referral network

Month #12 – Checklist of helpful tips for your industry/service

7 Tips to Attract Advertisers
- The More Affordable you are the better. It doesn't matter if you are a PR2 or a PR6, with 100 visitors or a 100,000 visitors. If you have options for every buyers wallet, then you will attract more advertisers. Do not limit yourself to only those with the big bucks...or the tight budget. Be versatile in your advertising options!- When you want to Increase, do it gradually. Don't just spike your prices over night. Make it a gradual progression as your site gains popularity. And make sure

with some tickets to the ballgame a couple of months later.

Create a database of your ideal prospects, set-up a schedule of different types of contact points like the one above, and then stick to it. And don't forget to include your current clients in that list. Reselling them can lead to more and more business and referrals.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/43771/atriclecheck-Consistency-Builds-Trust.html">Consistency Builds Trust</a>

BB link (for phorums):
[url=http://www.atriclecheck.com/article/43771/atriclecheck-Consistency-Builds-Trust.html]Consistency Builds Trust[/url]

A good business card design persists because it is able to communicate an image that reflects you, your nature of business or your company.

In my retirement I like to keep myself available for up and coming entrepreneurs who may have questions about the industries I was previously involved with or the franchising business format that helped build my company.

WHAT SHOULD MY RESUME IDEALLY LOOK LIKE FOR A JOB IN CANADA? A question that I am asked very frequently by New Immigrants, when I meet them for an Interview. I do advise them on this issue; however the following components need to be addressed. This MUST be done before one starts applying for employment in Canada.

Tags

Links

Will You Add? - Consistency Builds Trust

Related Articles: