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  • Will You Add? - Fire the CEO

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    s. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber love

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    If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.

    Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."

    I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves

    How To Win A Slogan Contest - Slogan and Branding
    Do you wish to win a slogan contest? If your answer is “Yes”, it would be very helpful if you spend some time reading in order to understand the definition and purpose of a slogan.As defined by Motto.com, “A Slogan is a short, memorable advertising phrase. When a produ
    he business.

    Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."

    I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber love

    I Want to Speak to a Supervisor, Part 2
    In my regular newsletter, I pointed out how companies should empower and support frontline staff to do what the supervisor ultimately does, without having to check with the supervisor each and every time.Many readers sent in follow-up questions and suggestions.*
    t matter are marketing and innovation...everything else is a cost."

    I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber love

    Cash Back Portals and Their Variety of Products
    The chief reason why we overlook the variety offered by a cash back portal is the cash back itself. We are too concerned with the cash back offers and forget about the variety of products that we get at such portals.Besides the cash back offers, a cash back portal also
    on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber love

    Who Benefits the Most from an Answering Service?
    Americans have busy schedules and busy lives. Many times those busy schedules make it impossible for a person to wait. That is why convenience stores and fast food restaurants are so popular in America. There are fast ways to do just about anything, but happens when someone
    s. Fat chance.

    You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.

    So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.

    That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.

    From this day forward you should think of yourself as the CMO or Chief Marketing Officer of your business. (And get some business cards with that title too.)

    So how do you do that? You must become a marketing evangelist

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