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Will You Add? - Creating Lists to Learn About Yourself, Your Business and Your Customers
We see many companies still suffering from the traditional struggle between the marketing silo and the sales silo inside their businesses. Is this happening in your firm? It doesn’t have to be that way. Frequently, marketing and sales spend too much time and energy competing with each other for resources and a CEO’s attention, as opposed to taking a more enlightened approach: focusing on integrating their efforts in order to optimize the company’s overall revenue growth.Why is this traditional rivalry so acute in so many businesses today? Well for one thing, part of the root cause stems from the fact that salespeople and mar
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, b
Ohio has always been big on education and that means a bright, energetic and reliable workforce for expanding businesses. A business which wants to expand its number of outlets should be looking strongly at the Ohio market place as there are many very strong and economically viable areas to do business.Mr. Jay Delane, Research Specialist over at the Convention Center in Dayton, said that labor was decent and that with all the colleges and universities in the area about 70,000 students were looking for part-time work and willing to work for fair wages.In Warren, Michelle Phillips of the Youngstown Regional Chamber agreed th
A few years ago when I began writing books, giving speeches and publishing articles, I became obsessed with lists; mainly because they’re easier for other people to follow, and easier for me to write. But the science behind lists is a fascinating thing.
It all started with my friend Ed. He once told me to make a list called “101 Goals for 2005.” That’s a lot, I thought. It certainly puts those New Years Resolutions to shame! But coming up with 101 of anything is a lot. And over a period of two weeks, I finished my list. And as per Ed’s suggestion, I made the first item on my list “Write a list of 101 goals.” When I was done, I crossed it off!
Then over the next few months, I looked at my list frequently. It kept my goals, dreams and desires in front of me; both business and personal. And I crossed new items off every week, accomplishing more than ever before!
Lists allow us to easily put information which belongs together in one place. They don’t prioritize, segment, or bias any one item; but rather allow us to simply get it all down on paper – and sometimes that’s the most important part of learning. In my case, I learned what goals I wanted to accomplish in 2005 – some of which I NEVER would have thought of otherwise. So, the beauty of lists is two sided: making the list, and using the list.
Organization
First of all, lists help you examine your ideas, thoughts and problems visually, often resulting in patterns. This works better than thinking or talking because humans remember that which appeals to their vision three times as well as any other sense. So, creating lists will widen the areas of your memory circuit and allow your information to become clearer.
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, bo
Deploy the methodologyThis phase is always crucial for obtaining the return on all the resources invested in the process improvement initiative. The last objective of process deployment is that processes are executed in the real world as close as possible to how they have been designed.One critical issue is to obtain the buy-in of people executing the processes. Be sure to make clear all the advantages of working with a methodology during deployment. Some arguments could be the following: The new methodology is based on a widely accepted standard framework. Knowledge of a standard framework adds professional value to wor
It all started with my friend Ed. He once told me to make a list called “101 Goals for 2005.” That’s a lot, I thought. It certainly puts those New Years Resolutions to shame! But coming up with 101 of anything is a lot. And over a period of two weeks, I finished my list. And as per Ed’s suggestion, I made the first item on my list “Write a list of 101 goals.” When I was done, I crossed it off!
Then over the next few months, I looked at my list frequently. It kept my goals, dreams and desires in front of me; both business and personal. And I crossed new items off every week, accomplishing more than ever before!
Lists allow us to easily put information which belongs together in one place. They don’t prioritize, segment, or bias any one item; but rather allow us to simply get it all down on paper – and sometimes that’s the most important part of learning. In my case, I learned what goals I wanted to accomplish in 2005 – some of which I NEVER would have thought of otherwise. So, the beauty of lists is two sided: making the list, and using the list.
Organization
First of all, lists help you examine your ideas, thoughts and problems visually, often resulting in patterns. This works better than thinking or talking because humans remember that which appeals to their vision three times as well as any other sense. So, creating lists will widen the areas of your memory circuit and allow your information to become clearer.
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, b
If you work in one of the majority of offices that sees extremely slow business and low productivity during the holiday season, it can be mighty tempting to ‘make use’ of all that downtime. But if you want to end up the year in good standing and shine in the new year, here are eight dumb things to not do while on the job during the holidays:1. Shop online: this might be the biggest temptation of them all. Maybe you have a much faster connection at work than at home and figure you’ll get your shopping done so much more quickly if you sneak it in between small projects or meetings at work. Don’t do it!2.
Lists allow us to easily put information which belongs together in one place. They don’t prioritize, segment, or bias any one item; but rather allow us to simply get it all down on paper – and sometimes that’s the most important part of learning. In my case, I learned what goals I wanted to accomplish in 2005 – some of which I NEVER would have thought of otherwise. So, the beauty of lists is two sided: making the list, and using the list.
Organization
First of all, lists help you examine your ideas, thoughts and problems visually, often resulting in patterns. This works better than thinking or talking because humans remember that which appeals to their vision three times as well as any other sense. So, creating lists will widen the areas of your memory circuit and allow your information to become clearer.
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, b
Corporate culture is no longer a feel-good issue. According to Joanne G. Sujansky, Ph.D., becoming a Vibrant Entrepreneurial Organization is a key to your survival in our fiercely competitive economy.The global economy has you feeling more than a little uneasy. And no wonder. You’re competing with the entire world. You need that competitive edge that can’t be duplicated. When you come to this sobering realization, your first instinct is to focus all of your energies on product development or marketing. You need bottom-line results and you need them now. But according to Joanne G. Sujansky what you should give priority—and what te
Organization
First of all, lists help you examine your ideas, thoughts and problems visually, often resulting in patterns. This works better than thinking or talking because humans remember that which appeals to their vision three times as well as any other sense. So, creating lists will widen the areas of your memory circuit and allow your information to become clearer.
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, b
Every year, you can expect lists to come out about everything. This year’s top 10 lists include some of the most enlightening revelations about business and the direction business is going. In a recent report, fast food, janitorial services and delivery services seem to be the peak of 2006. How does Rivky’s Art Workshop stand up to those?When you are looking at franchise opportunities, you have to take yourself into account. A major mistake among most new entrepreneurs is the notion that business must be done the way it always has been done. What about your time with your family? What about building your client base into lo
Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers.
Creativity
If you read any resource, book or website on creativity, all of them will tell you the same thing: lists stimulate and challenge your creativity. Sure, it’s easy to pin down one answer to a problem or question. But what about 5? 7? 10? Forcing yourself to adhere to a set number of required items will generate greater depth and breadth of your ideas. Especially when you start making lists of 25, 50 and 100, you’re bound to stretch you mind to its very limits!
Capturing
Have you ever heard the scientific fact that “humans only use 10% of their brains”? Whether or not this is true, I don’t know. But I do believe each one of us has a stockpile of valuable ideas, experiences, memories and brain sparks that need to be leveraged for the purposes of learning. People have so much information in their minds that making lists can capture these valuable thoughts in a visible way.
This is great tactic to help you understand your own personal brand. My mentor, Shep Hyken, author of Moments of Magic and The Loyal Customer, once told me to write my own list called “Top Ten Reasons You Should Hire Me.” Wow. I’d never really thought of myself in that way. And I admit, it was a difficult task.
“Don’t just put ‘Because I’m nice,’” Shep told me, “write a word or phrase, and then expand on it in a detailed paragraph.”
So…what are the Top Ten Reasons anyone would want to work with YOU?
If you’d like to view my list, go here.
Learning
A few weeks ago my friend Ed – the same friend who challenged me to create that initial list of 101 Goals – summed up the issue perfectly.
“Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.”
Whoa. Somebody used my own term back to me! That blew my mind. Bu
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