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Will You Add? - Your Practice is Only as Valuable as Your Referral Base
The crazy holiday season… why does it make our heart beat faster knowing we have so much more ‘to do’ and so little time to achieve it all? Why is it we both love and hate this time of year? We place high expectations on ourselves and others during the holiday season however there are ways to be more productive during this holiday season.The holiday season is not the time to slow down your business development activities or stop networking because we still have budgets, goals and targets to achieve. How do you handle the ‘unproductive’ attitude that holiday season brings? How can you juggle vacation schedules? Historically, the holiday season may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve for next year…not this year! Decide to make this your most productive holiday season ever, here are some strategies that will help you do that and continually grow your business and set up a productive 2007.Make 2007 your best
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.So without further ado, here they are!Number one: Always write your sales letter with the individual in mind.Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.Number two: Pull them in with the first line.You’ve got to create interest with the reader, the very first line that they read.Number three: Use bullets.People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.Number four: Just let it flow.When you’re starting to write a letter, it is very difficult to just start from top to bottom and write ev
Well, it’s quite simple really. When you start your practice you have a couple doctors who kind of like you and offer to send you some patients. When the numbers are down and you’ve got to go out and stimulate more referrals, it sure is a lot easier to go and talk to the guys who already love you and are referring and try to get them to send more. If you’re very successful at doing just that, what ends up happening is the group of doctors that you’ve gone out and knocked on their doors and spoke to end up sending you quite a bit more. Well, that is always great provided that the doctors always love you, decide to never open their own practice, and do not die.
What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation the stats don’t crash?
In order to understand how things work in regard to getting business and growing your practice, you have to take a good honest look at what does not work consistently with every private practice physical therapist. For example, we go out and knock on doors of the doctor’s offices when we don’t know the doctor and the doctor does not know us. We think that we are going to get this opportunity to sit down and talk to him and he will just be elated and send us droves and drove
Finding office machines can be a real problem is the budget is tight. But the problem can be solved when you shop smart. And let’s face it, furnishing an office and finding high quality office machines on budget can be a little bit of a challenge. But with a little more effort, nothing’s impossible. Usually, a cubicle in an office can fully furnished within $6,000...but let’s just say that if you shop smartly, you can get furnishing for each cubicle done for under $3,000! And who doesn’t know you can get office machines from eBay at low prices?First off, determine the space that you have and the budget that you have got to work within. Discuss the style that you want on the furnishings and the kind of office machines that you will need. Once you’ve got that all settled, you’re ready to get going.Now, one way to save cost on furnishing your office is by purchasing used workstations and used office machines. Used furniture is not always drab and dirty. In fact, some used office furniture a
Well, it’s quite simple really. When you start your practice you have a couple doctors who kind of like you and offer to send you some patients. When the numbers are down and you’ve got to go out and stimulate more referrals, it sure is a lot easier to go and talk to the guys who already love you and are referring and try to get them to send more. If you’re very successful at doing just that, what ends up happening is the group of doctors that you’ve gone out and knocked on their doors and spoke to end up sending you quite a bit more. Well, that is always great provided that the doctors always love you, decide to never open their own practice, and do not die.
What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation the stats don’t crash?
In order to understand how things work in regard to getting business and growing your practice, you have to take a good honest look at what does not work consistently with every private practice physical therapist. For example, we go out and knock on doors of the doctor’s offices when we don’t know the doctor and the doctor does not know us. We think that we are going to get this opportunity to sit down and talk to him and he will just be elated and send us droves and drove
In the previous article we discussed the over rules of an institution in comparison with the covert rules. Now that you have had time to explore the overt rules thoroughly, it is time for you to explore the covert rules. One must know the overt rules very well, before one can see the covert rules, because they are just about invisible and they are usually in opposition to the overt rules.The overt statements and documentation of an institution, if it is democratic, states what the people want: What the members, employees and leaders plan on together and decide in the open. The covert rules are the habits of the institutions carried on by the people who agreed with the overt statement publicly, but not for real, so to speak.These people have a great deal of power within the institution. They want it to survive for a long time. More importantly, they want to be a part of it for a long time and they want to feel comfortable there. They don’t want it to change enough for them to have t
What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation the stats don’t crash?
In order to understand how things work in regard to getting business and growing your practice, you have to take a good honest look at what does not work consistently with every private practice physical therapist. For example, we go out and knock on doors of the doctor’s offices when we don’t know the doctor and the doctor does not know us. We think that we are going to get this opportunity to sit down and talk to him and he will just be elated and send us droves and drove
Promotional t-shirts can help you set the style at your next trade fair or public event. Apparel printed with company logos have become hot fashion items, and t-shirts are no exception. If you’re looking for an easy way to promote your company and build brand recognition, t-shirts screen-printed with your company’s name, logo or slogan offer high return on your investment.There are many ways to use printed t-shirts to promote your brand. You can hand them out at your display table at trade fairs, give them to employees as incentives, or dress your corporate “team” in them for a special fund-raising event like a walk for money. The benefits of using promotional t-shirts to advertise your company are many. Everyone loves a free gift, and wearable gifts are high on the list of love-to-gets. There are even many conference and trade-show attendees who collect t-shirts from their favorite companies. A t-shirt doesn’t cost much more than a water bottle, but the perceived value
What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation the stats don’t crash?
In order to understand how things work in regard to getting business and growing your practice, you have to take a good honest look at what does not work consistently with every private practice physical therapist. For example, we go out and knock on doors of the doctor’s offices when we don’t know the doctor and the doctor does not know us. We think that we are going to get this opportunity to sit down and talk to him and he will just be elated and send us droves and drove
A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business.If used correctly, a tagline can be a powerful part of your marketing strategy. Creating a phrase of a few words to uniquely identify you (or your business) in all of your marketing materials helps you to cover two of the major ways that a prospect can immediately gather information in your business communications - the prospect sees both the images of your logo and Visual Vocabulary and the text in your tagline to learn more about your brand.The advantage of adding a tagline to other text that describes your business is that a tagline can appear on all of your marketing materials, including your business card, stationery, and other applications, where descriptive text either will not fit or is not appropriate.Here are some tips on using a tagline in your marketing materials:Pick one tagline and run
Now let’s draw a parallel to a vendor that comes in wanting to sell you some piece of equipment, say an e-stim machine. The guy comes in, he brings his device with him, and he sits in the waiting room and waits for you. You come out and say hello. You talk to him for a few minutes and you have no interest whatsoever in buying another e-stim machine. But instead of telling him you’re not interested, you’re polite and you ask a lot of questions about it. You ask how much it is and are their any kind of payment plans for it, etc. But you know you’re not going to buy it. Why? Well, one, you may not need it and two you may have a vendor you prefer to work with. But it’s somewhat rude to tell the guy to get lost. It’s the same thing with doctors. If you get an opportunity to meet with the doctor he or she most likely is not going to be rude with you. They’re going to ask questions like; "Tell me a little about your practice?" And you will go on explaining your philosophy and what kind of treatment that you do and all the letters after your name and what makes you better than anybody else.
Have you ever noticed that when you’re talking he’s looking at his watch? He’s got his hand on the wall, leaning towards the door and yet you continue on. It’s the same kind of thing you
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