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Will You Add? - Keeping your Business Alive
We all aspire to be something once we have completed our education. But to be the best in any industry we need to know everything that there is to learn about this industry, only then you can become the best.If you want to become a project manager, you need to be an expert in project management. A project in real sense covers a lot of areas, its has broader aspects than the name suggests, therefore it is necessary that you know about the smallest things involved in the art of project management.Collecting and putting information to use are the most important for a project manager. There cannot be any use of the knowledge un
This article is written for team member who are either not formally trained in using the MS Excel spreadsheet or not even read a training manual in using MS Excel. But they are required to deal with data collection and compilation in their routine job or in this TQM Improvement project.I am sharing this because as a facilitator to TQM Improvement Team, I have seen team members spend unnecessary time dealing with data collected and managing these data. To appreciate the content of this article, reader must understand the basics of MS Excel in terms of terminology, example; menu, scroll bar, cell, row and column etc. I am going to
That is the litmus test of keeping your business alive. Look at nature. Everything that is alive continues to grow. Growing your business is the best way of keeping it alive in the long term. How do you continue to grow your business? Feed it, nurture it, invest in it and treat the business as a journey - not a destination. On your journey you must keep one eye immediately on the road in front of you and the other on the horizon.
Invest in your business success with smart marketing. Smart marketing does not entail expensive advertising campaigns. Instead it means managing all the messages you send about yourself and your business. Be aware of the unintended messages as well as your conscious messages. Test for your unintended messages by asking your best clients. Ask those who did not give you the business - why did they chose to go elsewhere.
Marketing is a long term investment. Because of that, many get frustrated, and complain, 'I tried marketing and nothing happened.' The credibility you build today will help you gain business months or years later. It may seen tough to justify that. But don't stop running the day-to-day activities - just invest a little in your future
Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be very discouraging to the bamboo farmer. Then 'suddenly' in the seventh year the bamboo sprouts to 6 feet tall. In marketing - nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many times before they remember you and recognize your value. You may think nothing is happening because you don't see the growth. You are the b
70 miles north of New York City is the home of positive thinking, Pawling, New York. Pawling is a town of Optimists and one Optimist that put this town on the map was Dr. Norman Vincent Peale. Known as the Father of the Positive Thinking and Motivational movement in the 1950’s and Founder of the Center for Positive Thinking, Peale’s sprit can still be felt on Pawling’s streets. Residents of Pawling have a lot to feel upbeat about too! Real estate values and salaries are above the national average.“If we can change our thinking we can change our lives”. This was a central theme to Dr. Peale’s mes
Invest in your business success with smart marketing. Smart marketing does not entail expensive advertising campaigns. Instead it means managing all the messages you send about yourself and your business. Be aware of the unintended messages as well as your conscious messages. Test for your unintended messages by asking your best clients. Ask those who did not give you the business - why did they chose to go elsewhere.
Marketing is a long term investment. Because of that, many get frustrated, and complain, 'I tried marketing and nothing happened.' The credibility you build today will help you gain business months or years later. It may seen tough to justify that. But don't stop running the day-to-day activities - just invest a little in your future
Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be very discouraging to the bamboo farmer. Then 'suddenly' in the seventh year the bamboo sprouts to 6 feet tall. In marketing - nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many times before they remember you and recognize your value. You may think nothing is happening because you don't see the growth. You are the
Soon large corporate clients will be asking you if indeed you will be able to manage incase of a Bird Flu Pandemic. They will want to know if indeed your company will still be around to supply them in the event there is a Bird Flu Pandemic? What will you tell them? Are you even sure you will be around? Have you got a plan? You might wish to start thinking of one now. Meanwhile here is a sample letter response you can send back in case you are blind sided by such a readiness inquiry to such a question from a Corporate Client; Sample Response to Bird Flu Pandemic InquiriesSubject: Bird Flu Pandemic ReadinessThank you for your
Marketing is a long term investment. Because of that, many get frustrated, and complain, 'I tried marketing and nothing happened.' The credibility you build today will help you gain business months or years later. It may seen tough to justify that. But don't stop running the day-to-day activities - just invest a little in your future
Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be very discouraging to the bamboo farmer. Then 'suddenly' in the seventh year the bamboo sprouts to 6 feet tall. In marketing - nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many times before they remember you and recognize your value. You may think nothing is happening because you don't see the growth. You are the
So, you've decided you want to start your own business. You have a novel product to sell or an expert service to deliver. You're sure of your abilities to produce products or deliver services. But you're a little intimidated by the other rolls you must learn as a small business owner: salesman, marketer, accountant, human resources manager and more. Luckily there are a number of excellent resources for beginning entrepreneurs to learn the ropes of owning their own business. Among the wide array of resources available, the two that are most constantly cited by small business owners as the best available are the United States Small Busines
Marketing is like planting bamboo. In the first six years the seedlings only grow about 12 inches high. It could be very discouraging to the bamboo farmer. Then 'suddenly' in the seventh year the bamboo sprouts to 6 feet tall. In marketing - nothing happens suddenly. It takes time for results to appear. Prospects need to see your name many times before they remember you and recognize your value. You may think nothing is happening because you don't see the growth. You are the
Have you ever considered how smaller businesses and even franchisees who own franchised outlets are hurt in economic downturns? Have you ever considered the ebb and flow of regulations and how they try to control it? We all know that the government does nothing very well and yet we allow them to try to reign in the cattle and corral the raging rapids of our economy. Why?One thing I find interesting is that when the economy goes down it is always the small businesses that pull out the consumer from their demise due to scarcity of currency flows. When the economy is good they regulate the crap out of the small businesses (franchisee
Not only is marketing sometimes a slow pay back. It is uncertain. Not everything works all the time. It's been said that half of your marketing efforts are wasted. The problem is to discover which half. You don't know - so do it all.
Make your marketing personal. Relate to people because people buy - companies don't buy. But don't take rejections - real or imagined - personally.
One of my good clients stopped returning my calls. I continued to call and send information. I felt discouraged. I thought she didn't like me any more. A year later she called to say, "I had a major operation and I did not feel like talking to anyone." Boy, did I feel stupid for thinking it was about me. Often when we don't hear back from our clients and prospects -we think it is us. How can we be so self centered. The world does not revolve around us. Just ask my teenager - it revolves around her.
Fine-tune your database of clients, prospects and contacts. Treat your best clients special. Offer them special services. Airlines do this with their frequent flyer points and special status. Stay close to your best clients, keeping them informed and staying informed about them and their business.
Be unique. Discover the 'unwritten rules' of your business then break them to be different. Dell broke the 'rule' that computers must be sold through dealers. Dell is now a leader in computer direct sales. Stand out from the crowd. Watch for changes in your industry that may threaten your market. I
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