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Will You Add? - The PR Commitment to Small Business
Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can ta
Are you satisfied with your salary? You would be an exception, if you answered this question with yes. A survey among bank employees has shown that they are not satisfied with their salaries. They find that they should earn more money for their work. Do you know that the bank employees are the best paid category of employees worldwide?What is the conclusion of this survey? Everybody does not ear
But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses - the very people who hold the future of that small business in their hands!
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter E
Postcard advertising works for many businesses.Which ones?You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results.If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sa
But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses - the very people who hold the future of that small business in their hands!
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter
It matters very little whether you are a selling rookie or a seasoned professional, sooner or later, you will find yourself mired in a selling slump. There are a number of actions you can take to shorten the duration of the slump, lessen the financial impact and reduce the emotional drain that a slump can cause you. This is 'Tip 5' in a series.Selling slumps are as perennial as t
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter
If you are a professional sales person it pays for you to stay in touch with your prospects and former potential customers who had given you a negative response to an interest in your product or service. In fact, it makes sense to stay in touch with all your prospects even if they did not buy anything from you and no matter where they fell out of the selling process as you moved to close the sale.
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter
Customer care has become one of the most important issues facing businesses in every market. Customer care programmes come under a number of titles - customer services, customer satisfaction, customer focus, customer orientated etc.Their common theme is meeting the customer’s requirements and ensuring that all aspects of the business contribute to customer satisfaction. The intention is to build
What a waste!
Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these people view it, who is to blame if misconceptions flower leading inevitably to negative behaviors?
Of course, the small business itself.
The title of this article speaks of a commitment to small business. While I believe that public relations is indispensable to small business success, our commitment must be conditiona
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