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Will You Add? - Small Business Marketing - How Important Are Your First Words?
Imagine, for a moment that, instead of being an attorney, you are a pile of tea.I’m fairly certain no one has ever asked you to do so before, but bear with me.You are a pile of tea. Not a big pile. A few ounces.And, truth be told, you aren’t much different than any other pile of tea. You might be a slightly different flavor. You might be decaffeinated. And, while tea connoisseurs might disagree, to almost everyone else, let’s face it, tea is tea.Now, here’s your choice: You can put yourself in a generic box with the local supermarket chain’s logo on it and sell
When I moved from a business where I was the responsible one, to where I was the accountable one.And it was a shock, I can tell you.I got myself offered a great promotion, as a result of some big-time management shuffling at the top and a restructure. It was a big business and a very big change in culture for me.Think country bumpkin to big city. It was like 'Mr Smith Goes to Washington' - and more.After six months I was exhausted and crawled back to my boss to admit defeat. I wanted out and back to where I was comfortable.He was having none of that and,
Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?
How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to g
Logistics engineering mainly deals with the application of engineering methods to solve logistics problems. Logistics is the science of planning, organizing, and executing activities for delivering the required goods or services to the right location at the right time. Logistics engineering supports every stage of an activity to satisfy customer requirements.Modern technologies, communication links, and control systems are essential to manage materials, services, and financial goals. Logistics engineering help to improvise new materials to suit the situation for a cost effective
Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?
How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to
Have you ever started something and not completed it? Or maybe there’s something that you know that you should do but you just don’t seem to get around to it? Or perhaps there’s something that you know would benefit from more attention / more focus but you just don’t give it the attention that it deserves?For a lot of business people this sums up the selling experience!Most people that I speak to who are involved in sales freely admit that they don’t focus on new business enough or that they frequently put off new business generation to do something else instead. Th
How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to
Marketing guru Gene Schwartz wrote: "Your headline has only one job – to stop your prospect and compel him to read the second sentence of your ad."You can apply that to any marketing piece you write, including print ads, brochures, emails, web pages, letters and more. Without a compelling headline most readers will stop right there, and then discard the rest. And your message will nose-dive into oblivion.Think about it, if you run an ad in your local paper, do you think anyone will be looking out for it (apart from your mum)? Heck no! It has to almost wave or yell a
How about this one... When you go to a business event and everyone in the room gets to make a 30-second introduction, do you feel like you know how to
It seems obvious that you should strive to always satisfy your customers; however, many businesses ignore this very simple principle. Your existing customers are your most valuable asset, you must take care of them.Satisfied customers will refer others to your site. This is more valuable than any advertising that you can buy. Research shows that referrals from existing customers are far more valuable than search engine referrals to your business.Further, a dissatisfied customer can spread poison over your sales. The internet spreads your reputation as fast as the click o
Just how important are your first words?
Being prepared for these two most common small business scenarios can literally mean the difference between great marketing success and ongoing marketing frustration.
You kn
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