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Will You Add? - Three Keys to Developing a Personal Brand
A few years ago, I had the pleasure of spending some time in Charlotte, North Carolina training with the great Jeffrey Gitomer, author of The Little Red Book of Selling. As our time together came to a close, I had one last question for Jeffrey.I asked him, “If you were just starting out in the sales training business, knowing what you know now, what advice would you give yourself? After thinking a moment, Jeffrey answered confidently, “Spend your time getting in front of people who can say ‘yes’ to you.”Seems simple, b
Your branding statement must provide a
Let's be straight up honest for a moment....success can really suck. Not all success, of course. Just the kind that sneaks up behind and knocks you down. The wading-through-the-swamp-wrestling-alligators kind of success that leaves you panting, breathless, staring deep into the gator's mouth.How does success go so terribly wrong? And could it happen to you? Oh yeah. It's as simple as having a great idea, promoting it, and discovering that you are utterly unprepared for the impact your business idea will have on the world.
Personal Branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise, identifying the real needs that you can meet for your ideal clients, and then communicating your message consistently in many different ways.
You can identify, package and market who you are to build a personal brand that leads to business growth, influence, and income.
Here are three key things you need to develop a strong personal brand:
1. A clear, unique strength, talent, or expertise.
Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
2. An ability to clearly articulate that uniqueness.
The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. It’s about having clear, key marketing messages to convey in all of your communications with prospects and clients.
Your branding statement must provide a c
Sometimes the right word is no word. On occasion we need to remain silent and let the other person talk. We have heard in sales that the first one to talk after the close loses. After the persuasion process and the final decision is ready to be made, make your proposal and shut up. The silence is nerve-wracking, but it’s a critical time to let the prospect make the decision without you rambling on and on about the product or service.How often have you noticed a sales rep overselling a product? You were ready to make the purchas
You can identify, package and market who you are to build a personal brand that leads to business growth, influence, and income.
Here are three key things you need to develop a strong personal brand:
1. A clear, unique strength, talent, or expertise.
Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
2. An ability to clearly articulate that uniqueness.
The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. It’s about having clear, key marketing messages to convey in all of your communications with prospects and clients.
Your branding statement must provide a
Direct mail marketing is now being used by many large retailers like Macy’s or Wal-Mart in order to reach their customers. These businesses often send out sales flyers that highlight what will be on sale in their store that week. Retailers also send them out if they have special sales.You may not think that using the mail is the way to go if you own a small business. You should know that this type of marketing can be very effective in your community. It can reach a lot of people for little money, even if it may not be as flashy
1. A clear, unique strength, talent, or expertise.
Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
2. An ability to clearly articulate that uniqueness.
The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. It’s about having clear, key marketing messages to convey in all of your communications with prospects and clients.
Your branding statement must provide a
MEETING DISRUPTERS: If two participants are carrying on a personal discussion that interferes with a meeting, direct a clear and simple question to one of them. In order to avoid embarrassing them, address them by name before asking the question. An alternative is to restate a previously expressed suggestion and then ask them for an opinion.HECKLERS: A participant with a negative viewpoint can continually undermine the flow of a meeting with snide comments or emotional tirades. Don’t argue or chastise this person. Focusing atte
2. An ability to clearly articulate that uniqueness.
The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. It’s about having clear, key marketing messages to convey in all of your communications with prospects and clients.
Your branding statement must provide a
Does Everybody Get a Trophy? Does Everybody Win? What happened to Champion being #1 Taking home the whole enchilada (so to speak)There are a lot more trophies, plaques, medals and ribbons and of course promotional products than there used to be.In the past there was: A trophy for the winner… A plaque for the top achiever… A reward for the best salesman…Now there is more emphasis on recognizing the whole team.In schools & junior sports, participants receive a medal, ribbon o
Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.
3. The persistence to communicate your brand consistently through many channels.
Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond.
Your brand is developed over time by all the associations made, the expectations met, the messages communicated, and the services delivered. A great way to deliver a consistent message is through an email newsletter that you send on a regular basis to clients and prospects. You can write articles in your area of expertise so that over time people come to know and trust you. They’ll know what you stand for, how knowledgeable you are, and how you work with clients.
Establishing a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.
Personal Branding will differentiate you, your
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