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Will You Add? - How to Measure Trends?
1. There Are No “gimmes” – They count two-foot putts on the PGA Tour. Hold your small business team accountable for completing everything they commit to starting.2. Set Priorities – Like Jack Nicklaus before him, Tiger plans his schedule around peaking at the majors. Make time to prioritize your daily, weekly and monthly goals for maximum results.3. Step Outside Your Comfort Zone – The recent commercial with Tiger spoofing Bill Murray in “Caddyshack” shows he will take chances. Al
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite
How long has it been since you last had to search for a new job? These days it’s not at all unusual to change careers or jobs several times in a lifetime. The idea of retiring from the same company after a lifetime of service is much less a reality in today’s world than it was a couple of decades ago. The likelihood of unexpectedly losing your job is greatly increased today due to a number of different factors such as corporate downsizing, technological evolution, and globalization just to name a few. Be
Wouldn’t it be great to predict your future? To know exactly what your customers and suppliers think and want? When you check trends in your industry will this help you to put the chess pieces in the right position on the board to win the game? This article will focus on how to deal with trends to sharpen your business focus.
We like to know what can be expected in order to plan and act in an appropriate and effective way. When we ask ourselves what the benefits are of following trends, our replies include: to increase success and revenue, to create a positive and modern image, to control the future, to better serve our customers.
An interesting question would be: “what happens if we don’t?”. The opposite of the above can be assumed. In fact it can be summarised as the fear of missed opportunities or of losing control and who wants that? Part of this anxiety finds its roots in our explosive information society. The access to multiple sources and perspectives drives us crazy at times. Try to capture existing trends and you will find that where one trend stops another has been born. How do we know when a trend is of value to our company and clients?
My suggestion is two fold. First focus on macro developments as a tool to frame trends and second look within to make a decision.
Start with the broader picture to put trends into perspective. At the moment we discern general and clear global movements such as: the importance and integration of personal and environmental wellness, the demand for transparency and integrity, the longing for authenticity and clarity. These macro developments produce industry trends for instance: the marketing of products and services such as wellness themes in traveling, events and luxury goods. The popularity of branding our business refers to the development of presenting a clear and consistent image, to stand out from the rest.
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite
The fourth quarter of each year presents a huge opportunity for many businesses. Consumers often spend more as they prepare for the holidays, and many businesses increase their spending in the fourth quarter as they prepare for the new year.All of this can mean increased sales for you and me... but only if your marketing is effective.So how do you get your marketing in shape? Simple. Set some goals for quarter and create a plan to take you there. The following is a list of some activities that
An interesting question would be: “what happens if we don’t?”. The opposite of the above can be assumed. In fact it can be summarised as the fear of missed opportunities or of losing control and who wants that? Part of this anxiety finds its roots in our explosive information society. The access to multiple sources and perspectives drives us crazy at times. Try to capture existing trends and you will find that where one trend stops another has been born. How do we know when a trend is of value to our company and clients?
My suggestion is two fold. First focus on macro developments as a tool to frame trends and second look within to make a decision.
Start with the broader picture to put trends into perspective. At the moment we discern general and clear global movements such as: the importance and integration of personal and environmental wellness, the demand for transparency and integrity, the longing for authenticity and clarity. These macro developments produce industry trends for instance: the marketing of products and services such as wellness themes in traveling, events and luxury goods. The popularity of branding our business refers to the development of presenting a clear and consistent image, to stand out from the rest.
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite
When you begin searching for a job, you need to take stock of your abilities as well as your weaknesses. Yes, it would be nice to simply focus on the things we do well. In truth, however, employers are as interested in what you can’t do as they are in what you can do. If you are prepared to address both possibilities, you will be better off than your competitors.What are some of the areas that you need to be aware of? Well, think about your last performance evaluation (or if you have not had one, imagine
My suggestion is two fold. First focus on macro developments as a tool to frame trends and second look within to make a decision.
Start with the broader picture to put trends into perspective. At the moment we discern general and clear global movements such as: the importance and integration of personal and environmental wellness, the demand for transparency and integrity, the longing for authenticity and clarity. These macro developments produce industry trends for instance: the marketing of products and services such as wellness themes in traveling, events and luxury goods. The popularity of branding our business refers to the development of presenting a clear and consistent image, to stand out from the rest.
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite
Today’s job market is a dog eat dog environment. You are competing against global candidates, ever younger, ever more technologically competent, ever more willing to work for less. How you approach your job search is key to your success.Here are the things you need to determine before you begin your job search:1. What do you value in the work place? What do your ethics demand in the way of what you give at the job? What is your philosophy of working? Are you a 9-5 kind of person? If so,
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite
Do you have a difficult time determining what does not go in your job resume? The rule of thumb is to only put enough information about your qualifications in your resume in order to get the employer interested enough to contact you about an interview.If the information doesn’t highlight your qualifications, keep it out. Many people make the mistake of putting the word "Resume" on their resume. This isn’t necessary, since the employer will only have to look at your resume to know what it is.
Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-shop service. Although we are eager to present our uniqueness, at the same time we do not want to be an island and we become members of associations, alliances and organisations that share our vision. Each choice creates its opposite.
Knowing the macro developments and the duality of our decisions, we have a touchstone to measure trends that you spot in your company, branch or industry.
After you have turned your focus outward to the major existing trends, it is time to look within. How do we want to act upon the ideas we encounter? The following steps provide a process to make a decision about a trend:
1. Consider the source: who mentions the trend and why and has it anything to do with your core business?
2. Link the trend with your company’s mission and vision: is it in line with your corporation’s values and goals?
3. Check the connection with your existing strategic plans: will it fit your future activities and resources?
4. Ask your staff and business partners for their opinion on the effects of following this trend.
5. State the long term consequences: a trend is a short term translation of a long term development: make a ‘swot’ analysis about the trend’s foreseen effects. Choose long term value over instant success.
6. Trust your gut feeling. Do you imagine your company to be successful if it follows a certain trend? Do you apply the trend out of fear or trust?
7. Decide upon your company’s trend position: are you a trend-setter, a trend-watcher or a trend-processor? Are you interested to start, observe or implement trends?
To create more success, we should have a clear picture of our surroundings and of ourselves. With a pure external focus, we will lose sight of our inner wisdom and purpose. Measuring trends is measuring ourselves.
As in chess, it is not only the position of the pieces of your opponent that will influence your moves, it is thinking ahead how your own actions will affect the outcome of the game. Stay focused and create your own future!
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