Tags |
|
|
Links |
|
|
Will You Add? - Grow Your Consulting or Training Business: The Advantages of Affiliating with Strategic Partners
What types of public relations projects can a painting contractor do to promote positive community goodwill? Well let me throw an idea out there for you? Why not join a Neighborhood Mobile Watch Program. Why? Well because painting companies are often referred by HOAs Home Owners Associations and it makes sense to help them with their needs, Also consider if you will the Painting Companies method of operations and over all business model for a second or two;PAINTING COMPANIES: These are usually run by owner operators and have many accounts from commercial buildings to income properties and res
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's
I listen to talk radio, particularly sports talk. One of the hottest topics, if not the hottest is whether the San Francisco Giants should bring back Barry Bonds. For the two people on the planet that don’t know, he will be a free agent once the World Series is over. One morning last week, the host was emphasizing the impact that Bonds has on revenue by his presence in a Giants uniform.This particular discussion wasn’t the usual swirl of banter over making the best decision to produce a winner, his diminishing skills, the negativity that surrounds the alleged steroid issue, or the importance
You can certainly continue to build your business through referrals from those first few satisfied customers. But that takes time because consulting and training industries are essentially relationship-driven. To leverage your contacts and build your business more quickly, consider the advantages of partnering with established companies that have already developed a solid client base, a recognized brand, and a solid product or service. Build partnerships with these organizations to give and get leads, referrals, and introductions.
At NetSpeed Leadership, we offer a consultant partner program to allow independent consultants to affiliate with us. Essentially training consultants become our partners in reaching out to our prospects and clients. We provide regular sales leads, a high-quality website, web conference demonstrations, paid search advertising, marketing and sales support tools. We coach our consultant partners through the sales process, help them prepare proposals and support them through the training implementation. Consultants who affiliate with us consider us to be their strategic partner, helping them provide a level of product and service that they might not be able to offer on their own. In return they make training delivery fees and commission on sales.
One of our colleagues is a frequently published author and a recognized expert in his field. He was approached this year by a start-up training company that wants to develop an online training program using his content. He provides the instant name recognition, golden reputation in his industry, and the content. They provide the instructional design, marketing, operation, and sales resources. He’s thrilled because he has no interest in developing an online training program but he wouldn’t mind the additional revenue stream. They’re thrilled because their time to market is significantly reduced and they get a fast start with an established client base when the program is ready.
NetSpeed Leadership occasionally affiliates with organizations that complement our product and service offerings. For example, we recently launched a customer service training program and we’re now working with a strategic partner to offer a customer service dashboard that will allow customers to identify and track their service metrics. This is an enhancement to our product that we value but don’t have the resources to develop internally. Our strategic partner hopes to gain access to our new clients, while we benefit from offering a sophisticated tracking system as a product enhancement.
In thinking about potential strategic partners, ask these kinds of questions:
What types of partners could enhance my product or service offering? For example, a human resources consulting firm might consider partnering with a compensation expert, or an independent trainer might partner with a larger training vendor.
What does my company have to offer a strategic partner? As a consultant you might offer to donate labor upfront to produce a product or service that would enhance your strategic partner’s business offerings (assuming, of course, that you would receive a portion of revenue down the road).
What strategic partners could extend my reach nationally? Perhaps you’ve developed a good client base in your region but believe that you might be able to develop your business in other parts of the country. In this case, look for partners of similar size that are operating successfully in their regions and see if you can build on each others’ regional business with complementary service offerings.
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's
Not all industries are easy to develop good public relations strategies for. As a case study let us consider the roofing industry and how difficult it is to develop a good public relations program for something that is above our heads but no one seems to consider. Of course people know when the roof leaks it is a very big deal and gets their attention right away.Weather issues during the first rain of the season always have roofers very busy trying to fix things. In the roofing industry roofing manufacturers need to promote their products as long-lasting and environmentally friendly. Thes
One of our colleagues is a frequently published author and a recognized expert in his field. He was approached this year by a start-up training company that wants to develop an online training program using his content. He provides the instant name recognition, golden reputation in his industry, and the content. They provide the instructional design, marketing, operation, and sales resources. He’s thrilled because he has no interest in developing an online training program but he wouldn’t mind the additional revenue stream. They’re thrilled because their time to market is significantly reduced and they get a fast start with an established client base when the program is ready.
NetSpeed Leadership occasionally affiliates with organizations that complement our product and service offerings. For example, we recently launched a customer service training program and we’re now working with a strategic partner to offer a customer service dashboard that will allow customers to identify and track their service metrics. This is an enhancement to our product that we value but don’t have the resources to develop internally. Our strategic partner hopes to gain access to our new clients, while we benefit from offering a sophisticated tracking system as a product enhancement.
In thinking about potential strategic partners, ask these kinds of questions:
What types of partners could enhance my product or service offering? For example, a human resources consulting firm might consider partnering with a compensation expert, or an independent trainer might partner with a larger training vendor.
What does my company have to offer a strategic partner? As a consultant you might offer to donate labor upfront to produce a product or service that would enhance your strategic partner’s business offerings (assuming, of course, that you would receive a portion of revenue down the road).
What strategic partners could extend my reach nationally? Perhaps you’ve developed a good client base in your region but believe that you might be able to develop your business in other parts of the country. In this case, look for partners of similar size that are operating successfully in their regions and see if you can build on each others’ regional business with complementary service offerings.
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm.How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and st
NetSpeed Leadership occasionally affiliates with organizations that complement our product and service offerings. For example, we recently launched a customer service training program and we’re now working with a strategic partner to offer a customer service dashboard that will allow customers to identify and track their service metrics. This is an enhancement to our product that we value but don’t have the resources to develop internally. Our strategic partner hopes to gain access to our new clients, while we benefit from offering a sophisticated tracking system as a product enhancement.
In thinking about potential strategic partners, ask these kinds of questions:
What types of partners could enhance my product or service offering? For example, a human resources consulting firm might consider partnering with a compensation expert, or an independent trainer might partner with a larger training vendor.
What does my company have to offer a strategic partner? As a consultant you might offer to donate labor upfront to produce a product or service that would enhance your strategic partner’s business offerings (assuming, of course, that you would receive a portion of revenue down the road).
What strategic partners could extend my reach nationally? Perhaps you’ve developed a good client base in your region but believe that you might be able to develop your business in other parts of the country. In this case, look for partners of similar size that are operating successfully in their regions and see if you can build on each others’ regional business with complementary service offerings.
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later. A premium is simply an item that you offer to your buyer to take action. As Dick Benson has said, “a premium is a bribe to say yes now.” Premiums are effective because, dollar for dollar, they are better incentives than cash discounts. Given the choice between receivi
What types of partners could enhance my product or service offering? For example, a human resources consulting firm might consider partnering with a compensation expert, or an independent trainer might partner with a larger training vendor.
What does my company have to offer a strategic partner? As a consultant you might offer to donate labor upfront to produce a product or service that would enhance your strategic partner’s business offerings (assuming, of course, that you would receive a portion of revenue down the road).
What strategic partners could extend my reach nationally? Perhaps you’ve developed a good client base in your region but believe that you might be able to develop your business in other parts of the country. In this case, look for partners of similar size that are operating successfully in their regions and see if you can build on each others’ regional business with complementary service offerings.
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's
There are several features of a successful entrepreneur that contribute to his/her essential success. The following three characteristics are the definitive features of what makes for Entrepreneurial success.All men and women of action have one thing in common. They observe before they act. In the realm of the entrepreneur this capacity to act and to formulate correct paths to profit before taking steps is essential. Specifically we are talking about vision.1) Vision is a simple concept yet can be misunderstood. It is often a label we apply to great men and women that are often beyond
What strategic partners could extend my reach internationally? The world is growing increasingly inter-connected. There may be consultants or trainers in other countries that would be delighted to partner with you to open up their markets. You provide the intellectual capital, tested models, and operations support while developing business in a country or two that you might want to visit.
In any of these potential partnerships, you will want to ensure that your conversations are well-documented, that you sign non-disclosure agreements to protect your intellectual property, and that you conclude any agreements with solid legal contracts which spell out clearly your business arrangements. At the same time, trust your instincts. If you believe that your potential strategic partner is untrustworthy, for heaven's sake, don't move forward.
There is one final advantage of affiliating with strategic partners: the joy of collaborating with smart people to create great results!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/44571/atriclecheck-Grow-Your-Consulting-or-Training-Business-The-Advantages-of-Affiliating-with-Strategic-Partners.html">Grow Your Consulting or Training Business: The Advantages of Affiliating with Strategic Partners</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/44571/atriclecheck-Grow-Your-Consulting-or-Training-Business-The-Advantages-of-Affiliating-with-Strategic-Partners.html]Grow Your Consulting or Training Business: The Advantages of Affiliating with Strategic Partners[/url]
Related Articles:
Helpful Questions and Tips on Niche Marketing
3 Tips for Introducing Yourself and Your Business
Bookmark it:
|