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Will You Add? - What is the Secret to Building a $100M Consulting Practice?
When considering a job offer, how can you be sure that you’re joining a good company and not a bad company?The worst career decision I made early in my career was leaving one job that wasn’t really going anywhere (it was a good company but the job was boring) to a bad company where the job ended up being worse than the one I’d left.I
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, bu
In “The Incredible Hulk”, mild-mannered scientist Bruce Banner discovered that when he was exposed to “gamma rays” he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could
You are painfully aware that service-capability selling by a consulting organization no longer works. Clients are increasingly seeking productized consulting solutions to common business problems.
Now absorb this information: Gartner reports that the consulting organizations that will ultimately survive in the future will be those that create standard, repeatable consulting services.
What then, is the secret to building a thriving consulting practice in the face of commoditization?
1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, but
In the United States of America there are over 250 million cars and it makes sense if you want to start the business of your own that you would pick a business that has something to do with automobiles. But what kind of business can you get into where there is not too much competition in your town already?You know, one business you might c
You are painfully aware that service-capability selling by a consulting organization no longer works. Clients are increasingly seeking productized consulting solutions to common business problems.
Now absorb this information: Gartner reports that the consulting organizations that will ultimately survive in the future will be those that create standard, repeatable consulting services.
What then, is the secret to building a thriving consulting practice in the face of commoditization?
1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, bu
Most pressure washing companies never look into some of the best niche markets. One, which you may not have thought about is Hospitals and if you run a pressure washing company it can mean good steady income. When contract cleaning you must figure out the needs of your clientele; Hospitals have special needs, which are not common to other business
What then, is the secret to building a thriving consulting practice in the face of commoditization?
1. Do This to Stand Out in a Commoditized Crowd Al Ries, author of The 22 Immutable Laws of Branding observed that most professional service firms are good at generating prospects, but not at branding. The key is not what you do (the commodity) but the way you do it (your brand).
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, bu
Manual date stamps are adequate for marking date in years and months. However using manual date stamps for marking date in months, days, hours, and minutes is problematic. Further, manual date stamps require rotation of bands and pre-checking of the positioned date on a waste paper. This is necessary because embossed numbers do not resemble normal
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, bu
1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase.2. Stop worrying about market share. The world has more than enough customers for you.
Just imagine what would happen if you productized your common business services and then competed on the merits of your brand.
2. Do This to Profit From Commoditization You probably already know this, but productizing services with pre-defined project plans not only accelerates project completion but also increases firm profit margins.
Think of how many of your current services could be pre-defined and delivered as a solution package. What affect would that have on your profit margins?
3. Do This to Move Beyond Commoditization Most experts agree that it costs 6-12 times more to acquire a new customer, than it is to expand your offering into existing customers.
Can you imagine the doors of add-on opportunities that will open to you as you successfully deliver a productized commodity service?
Now for the best news of all: productizing your services couldn’t be easier. Software technology exists that allows firms to quickly productize services with project plans, resource plans, billable hours and even client collaboration.
But be sure to select a software partner that provides:
1. ASP software (the last thing you need is technology hassles)
2. Cross-platform software (you
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