Will You Add? - Business

Marketing Smarter To Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, you could always use more money.If you sell services, your primary limitations on earnings are your costs and the number of hours in a week. Most independent professionals are already working well over 40 hours a week and can't work longer hours to increase earnings. Your goal should be to find ways to work less and increase your earnings. How can you market smarter and make more money?DON'T DISCOUNT YOUR SERVICESHave you ever heard of a lawyer or c

to use. A better approach would be a multiple of sales or EBITDA.

How Not to Treat Your Customers
I already got poor service from Sprint, from Experian credit reporters, UMUC university, Fry's electronics and now, the UK firm PRISM.PRISM claims to be a business consulting firm. They claim to have high quality customer service. I asked them about that and they said I should not question them but stick my head in a bucket of water.I have written previously about Experian. [YOU cannot get any specific change to any credit reports]. Sprint has no more math ability than a 3 yr old child.I bought my latest computer from Fry's. I was forewarned years earlier. I should have known better.The computer is a good one--it is Fry's that sucks. The salesman gave me a phony phone number to call in case i wanted furt

How much is my business worth? That depends. Of course it depends on profits, sales, EBITDA, and other traditional valuation metrics. A surprisingly important factor, however, is how you choose to sell it. If I could share with you how you could realize at least 20% more for your business would you read the rest of this article?

The way to achieve the most value from the sale of your company is to get several strategic buyers all competing in a soft auction process. That is the holy grail of company valuation. There are several exit or value options. Let's examine each one starting with the lowest which is liquidation value.

Liquidation Value - This is basically the sale of the hard assets of the business as it ceases to be a going concern. No value is given for good will, brand name, customer lists, or company earnings capability. This is a sad way to exit a business that you spent twenty years building.

Book Value - is simply an accounting treatment of the physical assets. Book value is generally not even close to the true value of a business. It only accounts for the depreciated value of physical assets and does not take into account such things as earnings power, proprietary technology, competitive advantage, growth rate, and many other important factors. In case you are working on a shareholder and looking for a methodology for calculating a buy-out, Book value is a terrible metric to use. A better approach would be a multiple of sales or EBITDA.

How to Find Participants for a Trial Run
Why is a network meeting the best place to get participants for a trial run?We talked about taking a booth at a networking event, or at least sharing a booth. The booth has to be more than informational in order to help you move your product or service. I have been to many networking events and have walked by hundreds of booths trying to figure out if what they offer applies to me as a business or as a consumer. The most common thing I see is a table with information, a place to put a business card for a draw (collecting their own mailing list) and a series of brochures that I will likely toss when I get home. It is how you get around the typical table at an event that is important. First, most people sit behind the table an

the most value from the sale of your company is to get several strategic buyers all competing in a soft auction process. That is the holy grail of company valuation. There are several exit or value options. Let's examine each one starting with the lowest which is liquidation value.

Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.Although he did not disagree with the concept, he re-focused the discussion on the importance of an enterprise establishing their marketing message and objective even BEFORE contemplating their traditional or Internet marketing strategies. What an excellent point! What about you…• Have you created a clear and concise marketing mes

the business as it ceases to be a going concern. No value is given for good will, brand name, customer lists, or company earnings capability. This is a sad way to exit a business that you spent twenty years building.

How Your Small Business Can Survive An Economic Downturn
When economists agree a downturn is inevitable don’t immediately fire all your staff and prepare for the worst, after all your staff are your best asset. With some careful cost-measuring measures to maximise your company’s efficiency, you can alleviate the need to make widespread redundancies later.Financial experts offered the following advice for those companies intent on surviving an economic downturn:Improve Customer Service Understand your customers and what is happening in their markets. Anticipate their needs. Which customers do you want to attract and retain? Tighten up your quality control systems to avoid costly mistakes and guarantee customer satisfaction.Manage Cashflow If yo

business. It only accounts for the depreciated value of physical assets and does not take into account such things as earnings power, proprietary technology, competitive advantage, growth rate, and many other important factors. In case you are working on a shareholder and looking for a methodology for calculating a buy-out, Book value is a terrible metric to use. A better approach would be a multiple of sales or EBITDA.

Asphalt Roads protection material
Road Coating Asphalt Maintenance rejuvenator TL-2000It is known to everyone that development of motor road network in any country reflects the potential of the country's general economic development. In 20th century, roads came to our homes, and at the present, every second person of us spends a half of his or her working time as a driver or passenger. The roads we take are those enabling us to reach the necessary place fast and without time-consuming traffic jams and crashes, and in many cases this depends on the quality of road pavement.Asphalt concrete shows considerable strength, impermeability and resistance to water, and the ability of elastic and plastic deformation. It provides smoot

to use. A better approach would be a multiple of sales or EBITDA.

Unsolicited Offer to Buy from a Competitor - This is the next step up in value. The best way I can describe the buyer mindset is that they are hoping to get lucky and buy this company for a bargain price. If the unsuspecting seller bites or makes a weak counter offer, the competitor gets a great deal. If the seller is diligent and understands the real value of his company, he sends this bottom-feeder packing.

Another tactic from this bargain seeker it to propose a reasonable offer in a qualified letter of intent and then embark on an exhaustive due diligence process. He uncovers every little flaw in the target company and begins the process of chipping away at value and lowering his original purchase offer. He is counting on the seller simply wearing down since he has invested so much in the process and accepting the significantly lower offer.

Buyer Introduced by Seller's Professional Advisors - Unfortunately this is a commonly executed yet flawed approach to maximizing the seller's transaction value. The seller confides in his banker, financial advisor, accountant, or attorney that he is considering selling. The well-meaning advisor will often "know a client in the same business" and will provide an introduction. This introduction often results in a bidding process of only one buyer. That buyer has no motivation to offer anything but a discounted price.

Valuation From a Professional Valuation Firm - At about the midpoint in the value chain is this view of business value. These valuations are often in response to a need such as gift or estate taxes, setting up an ESOP, a divorce, insurance, or estate planning. These valuations are conservative and are generally done str

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So - you're handy with tools, love working with cabinetry, and are considering starting a cabinet refacing business.

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Will You Add? - The Pricing Dynamics of Selling a Business

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