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Will You Add? - Sun Zi Art of War - Pre-empting Rival's Strategies
Conflict Resolution thin constraints. Most of us have work under constraints before, for example not enough time, money or sleep. So you would understand what a strategist is going through having to come up with a strategy that must have a high chance of counter the enemy's move and does not cost the nation.Conflict Resolution is a skill set necessary for survival in today’s business world. The ability to recognize conflict, understand the nature of conflict and to be able to bring swift and fair resolution to conflict will serve you well as a senior executive or entrepreneur. In today’s blog post I’ll share my perspective on the art and science of conflict resolution.How many times over the years have you witnessed otherwise savvy professionals self-destruct because they wouldn’t engage out of a fear of conflict? Putting one’s head in the sand and hoping that conflict will pass you by is not the most effective methodology for problem solving. Conflict rarely resolves itself…In fact, conflict normally escalates if not dealt with proactively and properly. It is not at all uncommon to see what might have been a non-event manifest itself into a monumental problem if not resolved early on.Developing effective conflict resolution skill sets are an essential component of a building a sustainable business model. Unresolved conflict often results in a loss of productivity, stifles creativity, and creates barriers to cooperation. W All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. S The ability to subdue the enemy without battle is a reflection of the ultimate supreme strategy. The supreme is to attack enemies' strategies and plans, by thwarting them. Next is to attack the enemies' strategic alliances with other nations. The next option is to attack enemy troops. The worst option is to attack the cities. (Chapter 3) So how do we preempt our rival's strategies? In the context of war, firstly, you must be able to anticipate the moves of your enemy. Secondly, the reason behind all these moves and thirdly, coming up with a strategy to counter these moves with the least amount of resources. All these generally need a lot of intelligence to carry out. 1) Anticipating your enemy's moves. Just by looking step one, we have an idea how difficult it is going to be. You need to have immense first-hand knowledge of your enemy's advisory group and the dynamics of the group too. Each strategist has its specialty and specific liking on employing certain strategy, some would always look to use fire and some would always prefer to destroy everything and so on. The reason why the dynamics of the group need to be understood is each ruler or general has his favorite strategist and it could change with time. Like Liu Bei in the Three Kingdom Era, he would prefer to listen to Zhuge Liang and Cao Cao, also from the Three Kingdom Era, in his early days, prefer to listen to Guo Jia. So you need to have all these knowledge at your fingertips so that you can anticipate, to a reasonable extent, the moves that will be taken by your enemy. This is why intelligence work is very important in the old days. This importance is seen by the fact that Sun Zi devoted one whole chapter on espionage alone (Chapter 13). 2) Knowing the motives behind each enemy's moves. Step two is you need to know the reason why these moves are adopted. This is because you can then better understand why these moves are carried out and if there are changes in movement or direction in the enemy's camp, you can still anticipate to some extent, what they are doing. And also you would have a better grasp of which is the weakest link in their plans. If you thwarted their plans at the weakest link, you would stop the momentum or the success execution of their plan. 3) Coming up with a counter strategy that can be executed within constraints. Step three is a matter of working within constraints. Most of us have work under constraints before, for example not enough time, money or sleep. So you would understand what a strategist is going through having to come up with a strategy that must have a high chance of counter the enemy's move and does not cost the nation. All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. So 1) Anticipating your enemy's moves. Just by looking step one, we have an idea how difficult it is going to be. You need to have immense first-hand knowledge of your enemy's advisory group and the dynamics of the group too. Each strategist has its specialty and specific liking on employing certain strategy, some would always look to use fire and some would always prefer to destroy everything and so on. The reason why the dynamics of the group need to be understood is each ruler or general has his favorite strategist and it could change with time. Like Liu Bei in the Three Kingdom Era, he would prefer to listen to Zhuge Liang and Cao Cao, also from the Three Kingdom Era, in his early days, prefer to listen to Guo Jia. So you need to have all these knowledge at your fingertips so that you can anticipate, to a reasonable extent, the moves that will be taken by your enemy. This is why intelligence work is very important in the old days. This importance is seen by the fact that Sun Zi devoted one whole chapter on espionage alone (Chapter 13). 2) Knowing the motives behind each enemy's moves. Step two is you need to know the reason why these moves are adopted. This is because you can then better understand why these moves are carried out and if there are changes in movement or direction in the enemy's camp, you can still anticipate to some extent, what they are doing. And also you would have a better grasp of which is the weakest link in their plans. If you thwarted their plans at the weakest link, you would stop the momentum or the success execution of their plan. 3) Coming up with a counter strategy that can be executed within constraints. Step three is a matter of working within constraints. Most of us have work under constraints before, for example not enough time, money or sleep. So you would understand what a strategist is going through having to come up with a strategy that must have a high chance of counter the enemy's move and does not cost the nation. All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. S 2) Knowing the motives behind each enemy's moves. Step two is you need to know the reason why these moves are adopted. This is because you can then better understand why these moves are carried out and if there are changes in movement or direction in the enemy's camp, you can still anticipate to some extent, what they are doing. And also you would have a better grasp of which is the weakest link in their plans. If you thwarted their plans at the weakest link, you would stop the momentum or the success execution of their plan. 3) Coming up with a counter strategy that can be executed within constraints. Step three is a matter of working within constraints. Most of us have work under constraints before, for example not enough time, money or sleep. So you would understand what a strategist is going through having to come up with a strategy that must have a high chance of counter the enemy's move and does not cost the nation. All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. S Step two is you need to know the reason why these moves are adopted. This is because you can then better understand why these moves are carried out and if there are changes in movement or direction in the enemy's camp, you can still anticipate to some extent, what they are doing. And also you would have a better grasp of which is the weakest link in their plans. If you thwarted their plans at the weakest link, you would stop the momentum or the success execution of their plan. 3) Coming up with a counter strategy that can be executed within constraints. Step three is a matter of working within constraints. Most of us have work under constraints before, for example not enough time, money or sleep. So you would understand what a strategist is going through having to come up with a strategy that must have a high chance of counter the enemy's move and does not cost the nation. All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. S All in all, as mentioned above, it is a battle of wits. The intelligent one will always prevail. And if you are able to thwart your enemy's plan quite often, chances are you would be able to subdue him without going into battle because they know it is useless to go against you since you can 'attack' their strategies so well. So how do we apply all these to business? Making reference to the book, Wharton on Dynamic Competitive Strategy Ed.by George S. Day & David J. Reibstein on Chapter 11. In the chapter, the writer Jerry Wind from Wharton School, Dept of Marketing, wrote that preemption is risky because if you anticipate the wrong move, it could prove costly to you. Like seizing the wrong potential market that never materializes may cost you a lot in expanding capacity and so on. The first step to formulating out your preemption strategy is to firstly, have knowledge of the trends in the markets. The technology, consumer preferences, demographic or social trends are some information we can look at before formulating our preemption strategies. Once we have information on all these, we can then figure out what are the new potential markets we can move into before our business rival does. For example, Sony anticipated growth in the 3.5 inch disk in 1984, so it announced a fivefold increase in production capacity. It made this move even before IBM announced its intention for the next generation of personal computers would be. As such Sony was able discouraged would-be rivals from setting up their own plants since Sony could manufacture in big bulks due to its extensive capacity. Searching for signs of movement from business rival's So after determining the trends, the next or concurrent task (depending on your objective) would be to determine also how your competitors will react. Now you may say that information like this are hard to get, but if you look carefully, there may be some hints or signals that tells you of their intentions. a) Competitive signals - Do a patent search and see what type of patent your rivals have filed, you would then have a general idea what technology they are currently developing on. Look out for news of planned strategic alliances. You would be able to anticipate which area they are moving into. b) Competitive Analysis - Look at how your competitors react in the past and also their strength and weaknesses. In this way, you would have an idea how your competitors would react to your next move. (Please refer to point 1 & 2 above) c) Distribution Channels - Look at all the available distribution channels, what are their strengths and weaknesses. Match them with the information you have on your competitors and you may be able to anticipate what type of distribution channels your competitors may used to attack the potential ma
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