Will You Add? - Business

The Entrepreneurs Worst Enemy: Excuses
How many people do you know who find excuses for everything? I remember telling my friends that I was going to rent out my house rather than sell it to use as a deposit on a new one. I received all sorts of advice, mostly negative. Here's the kind of things that people said regarding the idea: Don't do it because house prices might crash What if the tenant trashes the place? You might not be able to find a tenant at all, then what? Mortgage rates are going up so you might not make a profit Now's not the right time

Business Management: Optimizing Creativity and Innovation
FORWARDI recently gave a presentation at Central Saint Martins College of Art and Design on a topic entitled "Is creativity management an oxymoron?"The essential confusion to people resistant to the idea of "creativity management" was the word "management." Replace it with the word "optimization" and the resistance disappears; all we're really trying to do is optimize the quality of the idea pool and optimize the implementation process.Then you can suggest that most people already implicitly accept the idea of creativity management: if you ask them

If you are in the beginning stages of setting up a business, one of the first things you want to do is conduct a competition analysis. Studying the competition can pay enormous dividends and save you a ton of time by reviewing their literature to see how they present themselves and what their public image looks like. Most often, a business’s literature will set forth mission statements as well as identifying their specialty services or products. Conducting competitive analysis involves two and sometimes three major activities on your part as follows:

1. Play the role of the customer with money. Call the competition in your area and talk to a representative of the company and ask them questions as if you are a potential customer who is shopping around for information. You want to use the 5WH formula (who, what, where, when, why and how—see my other article on the power of the 5WH formula) to ask intelligent questions to get answers about the strength and weakness of your competition. One of the most important things you must accomplish is to get the organization to send you their complete sales or information package that describes their products an

Horse or Zebra? It Can Happen To Anyone
There is a saying in diagnostics, "if it sounds like a herd of horses running, look to make sure they're not Zebras"... In other words, don't look or only see the obvious, it could be something else...This is not only true for disease, but in life itself. I have worked as a formulary for over 20 years, locked away in my little confined space, reading, researching, experimenting, looking at not only the obvious, but probing the unusual also. When I leave my confined space and go out into the community, I forget all about the parameters that are set in

iterature to see how they present themselves and what their public image looks like. Most often, a business’s literature will set forth mission statements as well as identifying their specialty services or products. Conducting competitive analysis involves two and sometimes three major activities on your part as follows:

Adapt or Die Scenarios in Modern Day Franchising
As the market changes franchising companies and their outlets must also change with the flow of consumer dollars and the changes in consumer buying perception. Consider if you will the height of popularity of the South Beach and Atkins Diet? This of course was the time when Schlotsky's Deli filed bankruptcy and it was the start of the fall of Krispy Kremes, as they got royally creamed in the market place and the company imploded.There are times in modern Day franchising when there are adapt or die scenarios. If the franchising company and their franchised outle

itive analysis involves two and sometimes three major activities on your part as follows:

In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to you target audiences will come in handy at the right time.For you, the main public relations consideration must be attracting the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive change

stions as if you are a potential customer who is shopping around for information. You want to use the 5WH formula (who, what, where, when, why and how—see my other article on the power of the 5WH formula) to ask intelligent questions to get answers about the strength and weakness of your competition. One of the most important things you must accomplish is to get the organization to send you their complete sales or information package that describes their products a

Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event. Here are the seven steps you need to take: 1. Decide on a pre-show promotional strategy. How are you going to let your target audience

to get answers about the strength and weakness of your competition. One of the most important things you must accomplish is to get the organization to send you their complete sales or information package that describes their products and/or services. The reason this is so important is that their literature will save you a TON of time designing your own and re-thinking everything from the ground up.

Why reinvent the wheel? Just get a wheel! And the best way to do this is to get your competitors literature in your hands sooner rather than later. Your competitions literature will also speak volumes about their public image and give you an idea and general cost figure of what it will take to develop your own literature which will be used to compete against them in the market place. Make sure you pay attention to how phone calls are answered, processed and how fast the information you request is sent to you. Can you beat their communication systems and do it better? How do their business cards look? These little things will give you a tremendous amount of insight into your own strengths and weaknesses and help you determine if you can compete with them

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A supply chain, logistics network, or supply network is a coordinated system of organizations, people, activities, information and resources involved in moving a product or service in physical or virtual manner from supplier to customer.

When a company takes on a new employee, it can take a while for them to familiarize themselves with the working processes of the company.

Are you really taking advantage of one of the major assets in your company? Employees have the capability to provide significant input to formulating solutions to some of the most difficult operational problems facing many businesses. Unfortunately, there are few companies that actually have a systematic approach to utilize this potential untapped resource.

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Will You Add? - How To Perform A Profesional Analysis Of Your Competition

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