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Will You Add? - The Number One Key for Business Success in the 21st Century
Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tomorrow's trend -- it's today's reality. The idea has caught on, and in a big way. Many companies are entering niche marketplaces -- tailoring some or all of their product line to meet the needs and desires of a specific target audience. Doing so will allow companies to dominate certain segments of the marketplace, resulting in small but very profitable pockets of income. Perhaps your firm is doing exactly that. Perhaps they're about to. What does this mean to you? Well, your marketin
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners
Your colleagues are extremely interested in cold calling company presidents-like you, everybody with business savvy wants to reach the executives, quickly to close top dollar sales.In this business environment with collapsed organizational structures, the elimination of middle management, and the increased workload for executive assistants-it's even more challenging to break through to the inner-circle of decision-makers.So consider this--stop making the cold-call process more complicated (and considerably more painful) than it needs to be. Quit agonizing over the writing of pre-approach letters and searching out friends who can provide warm introductions that'll break you through, get you into the hallowed halls of the executive suites.Sure pre-approach letters and warm intr
They have proven that theirs is a viable business proposition, they had the money to out last the vast majority and they know a lot more than the average about running a business. Now it's time to really go to work - to build on what's working.
The number one key for business success in the 21st Century is the same as it was at the beginning of recorded business history, it's just easier to achieve now that information is more abundant than ever and high speed Internet connections make it accessible. But just because it's available and does not mean we all take advantage of it.
Since time began those who took advantage of current information outlived those who stuck to the old ways. The saber tooth tiger today is information knowledge. Either we tame it and use its power to help us or it will eat us alive. It is really that simple.
If knowledge, technology, planning strategies, etc. are available and we do not seek it out or do not act on it, whose fault is that and why? Remember the cartoon strip Pogo? He had the answer when he said, "We have met the enemy and he is us." But who is us? Us, means everyone, whether we're involved directly in the business as an owner or employee, a non-involved stakeholder, or a part of the advisory team.
When there is already more information than seems necessary it is often counterintuitive to ask for even more. In part because most of us equate new information with either new messengers bringing us more and more of what we already know (just a new take on it) or our current advisors and vendors bringing additional `new' advice.
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners
Despite the increase in individual personal debt, Americans continue to spend record amounts for consumer goods. As Internet retailers continue to thrive, enterprising entrepreneurs are finding new ways to cash in on the online shopping phenomenon. Over the past several years, there has been a sea change in the way that website owners generate revenue from online retail shopping. These entrepreneurs have never carried inventory; in fact, they don't sell products at all. Instead, they have found ways to capitalize on the online shopping habits of those who visit their websites. In the dot-com boom years of the 1990s, websites could generate enormous revenue from banner advertising. Companies were willing to pay top dollar to get potential customers to click on banner advert
The number one key for business success in the 21st Century is the same as it was at the beginning of recorded business history, it's just easier to achieve now that information is more abundant than ever and high speed Internet connections make it accessible. But just because it's available and does not mean we all take advantage of it.
Since time began those who took advantage of current information outlived those who stuck to the old ways. The saber tooth tiger today is information knowledge. Either we tame it and use its power to help us or it will eat us alive. It is really that simple.
If knowledge, technology, planning strategies, etc. are available and we do not seek it out or do not act on it, whose fault is that and why? Remember the cartoon strip Pogo? He had the answer when he said, "We have met the enemy and he is us." But who is us? Us, means everyone, whether we're involved directly in the business as an owner or employee, a non-involved stakeholder, or a part of the advisory team.
When there is already more information than seems necessary it is often counterintuitive to ask for even more. In part because most of us equate new information with either new messengers bringing us more and more of what we already know (just a new take on it) or our current advisors and vendors bringing additional `new' advice.
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners
If you are working for someone else, it is important to remember this fact: No one gives you a raise, you must earn it. You’ve got to prove you are worth the additional money you are asking for. And, you must do this in a professional, business-like, and diplomatic way. You do this by completing salary research and having the facts straight in terms of your worth and the additional value you bring to the table. This may mean that you are not ready to ask for a raise tomorrow. But, taking the extra time, preparation, and effort necessary to ensure that you are eligible for a raise is really the only way you are going to get one. Also, when asking for a raise, it is best to stick to business, rather than personal, reasons. It is not fair to your employer to ask for a raise “because Sally nee
Since time began those who took advantage of current information outlived those who stuck to the old ways. The saber tooth tiger today is information knowledge. Either we tame it and use its power to help us or it will eat us alive. It is really that simple.
If knowledge, technology, planning strategies, etc. are available and we do not seek it out or do not act on it, whose fault is that and why? Remember the cartoon strip Pogo? He had the answer when he said, "We have met the enemy and he is us." But who is us? Us, means everyone, whether we're involved directly in the business as an owner or employee, a non-involved stakeholder, or a part of the advisory team.
When there is already more information than seems necessary it is often counterintuitive to ask for even more. In part because most of us equate new information with either new messengers bringing us more and more of what we already know (just a new take on it) or our current advisors and vendors bringing additional `new' advice.
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners
What exactly is a good salesperson? A good salesperson is someone who helps to solve the problems of others. As a good salesperson, you wouldn't dream of selling someone something that they either didn't want or didn't need…right? So if you have a product or service that solves a problem, then you are really just a helper.As a problem solver and a helper, your most powerful weapon is a question. Not only does it help you to determine the true needs of your prospects, but it also helps to build rapport. Wouldn't it be nice to have your prospects thinking that you truly care about their situation rather than just selling them your product or service regardless of whether or not it is a good fit?It's also a wonderful way to have your prospect do your selling for you. By working y
When there is already more information than seems necessary it is often counterintuitive to ask for even more. In part because most of us equate new information with either new messengers bringing us more and more of what we already know (just a new take on it) or our current advisors and vendors bringing additional `new' advice.
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners
If I was a fly on the wall what would I hear your employees say? Would it something like this? “They won't allow me to make even the simplest decisions.” “The red tape here makes it very difficult for me to do my job.” “Management has to sign off on everything; they don't trust me."A big time waster for managers is micro-managing - paying extreme attention to small details and not giving people the authority to do their job. If it is such a time waster why do so many managers get hooked into micro-managing? Here are some reasons.Top down mirroring. The CEO or President micro-manages his or her direct staff. The staff then unconsciously adopts the same management style with their direct reports. The practice spreads, or ‘mirrors’ itself, and becomes part of the culture.mation with either new messengers bringing us more and more of what we already know (just a new take on it) or our current advisors and vendors bringing additional `new' advice.
Yet, access to help is just a click away, available anonymously so you get the knowledge in an unbiased format. Search engines such as Google and databases like our database of over 2,000 articles for family business. I have spoken to business owners who continually use public, private, and industry databases to protect their current position and look for new and better ways of doing things. They read magazines and newsletters too, reaching out for help without even having to identify themselves.
In addition, growing numbers of your contemporaries are online and easier to reach. These are the folks who may have already found the answers you are seeking. Even if you do not know them personally, you can reach out to them. Who better to ask for help than people just like you?
I am so impressed with the lengths to which some trade associations have gone to build an online community of their members. One association, working with a committee of its members, created a technology certification program. These members who participate win with better trained employees and so do their customers and potential customers.
Recently a trade association exec (who prefers to remain anonymous for reasons that will become obvious) made an interesting observation. When I asked him about the adoption of technology by their members (a bellwether activity in most industries) he said, "10% of our members are as close to the cutting edge as their Fortune 1000 counterparts. About 20% will never adequately adopt the strategies required to compete, and will therefore go out of business. The remaining 70% are the ones we are concerned about."
What did he mean? Seventy percent of the members wanted to take advantage of all that is available to them in order to compete, grow, and continue to succeed. The association was doing everything possible to help them. Access to ideas, vendors, techniques, and their fellow member were just the tip of the iceberg.
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