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Will You Add? - Sun Zi Art of War
Before working with a new client on their marketing plan, I always ask them to review the sales generated for the previous year and they are often surprised to see that their sales are supported in large part by repeat customers. On avera
Fall is in the air – soon leaves will be changing and the weather will be crisp and clear. This is the time for football, back to school….. and back to the arts.Fall and winter comprise what is known as high season for many differ
Sun Zi said:"War is of immense importance. Because it will determines the nation and it's people survival. Thus the initial assessment of war is of utmost importance.
There are five major areas one should look at and compare them with those of enemies to understand the situation and assess the chance of victory. They are political intelligence, weather, terrain, generalship and doctrine and law.
Political Intelligence means the ruler is able to unite the whole nation. In this way, the people are prepared to co-exist and brave danger together with the ruler. Weather means day or night, brightness, temperature and seasonal changes. Terrain means route or battlefields condition, high or low, distanced or near, accessible easily or treacherous, wide or narrow, easy or difficult to defend or attack. Generals should be assessed by his wisdom, trustworthiness, benevolence, courage and discipline. Army organization structure refers to the army organization and control, systems and procedures, and command and control of deployment of resources. Generals who are able to assess these five factors w
Small business owners continually strive to increase customer loyalty. Most understand that the cost to acquire a new customer far exceeds the value of building a loyal customer, however others probably take that same customer loyalty fo
Political Intelligence means the ruler is able to unite the whole nation. In this way, the people are prepared to co-exist and brave danger together with the ruler. Weather means day or night, brightness, temperature and seasonal changes. Terrain means route or battlefields condition, high or low, distanced or near, accessible easily or treacherous, wide or narrow, easy or difficult to defend or attack. Generals should be assessed by his wisdom, trustworthiness, benevolence, courage and discipline. Army organization structure refers to the army organization and control, systems and procedures, and command and control of deployment of resources. Generals who are able to assess these five factors
Finding prospects is only one piece of the sales puzzle. Once you’ve got interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not on your side and you must convince that prospect as quickly as p
Businesses small and large have been using MS Excel for years to run processes and manage projects. For small, simple projects Excel is a useful organizational tool. However, projects have a tendency to grow in complexity at a rate that
I know that, of all my articles, this one will attract the most readers. Why? Well, because of its title, of course. I am also realistic to know that this is the sentence where most readers will stop reading, knowing there isn't any s
Which Ruler has a higher Political Intelligence? Which general is more capable? Which side has the advantages created by the weather and terrain? Which side is capable of executing orders effectively and efficiently? Which army is better equipped, stronger and larger in numbers? Which side has better training? Which side is more enlightened in the administration of rewards and punishment?
Base on the comparison, I would be able to see which side will emerge the winner and which would emerge the loser.
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