d of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your busine

Why would you want to follow a competitor in the wrong direction? Believe it or not that’s what many businesses do. They’re too frightened to make a decision that isolates them away from the competition. But is that not exactly what they should do?

Have you pinpointed your market segment?

Answer this question truthfully. Not reactively. Have you really spent time sitting down and deciding which type of consumer you’re aiming your product or service towards? Or are you shooting in the dark, simply waiting for enough customers to be ‘bagged’ – no matter what they look like!

If you really haven’t pinpointed what type of customer you want to be aiming for, do it now. Otherwise you’ll be attracting the wrong type of customer – the kind that is expecting something other than the service that you intend to offer them.

Attracting the wrong high-end customer

Although you may wish to be associated with blue chip clients, their service expectations may drain too much of your resources, effectively positioning your business success in the hands of a third party. In this scenario, you may even contemplate whether or not you feel as if it’s your own business.

Other issues with servicing the requirements of such high-end business could include unrealistic expectations from both parties. For example, if the customer expects a certain quality of product, even although it hasn’t been stipulated in the contract, then this will cause serious issues if this quality it can’t be delivered.

Attracting the wrong low-end customer

You need to know how much effort that you need to put in, in order to service the requirements of your customer. If you don’t know how much effort that you need to put in to fulfil a sale, then you can’t establish where your break-even point is for each product or service you offer.

If you’re not confident of where you need your price to be, you won’t be confident about the value of your product. If that is the case, then you’ll focus on the cash flow into your business instead of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your busines

iting for enough customers to be ‘bagged’ – no matter what they look like!

If you really haven’t pinpointed what type of customer you want to be aiming for, do it now. Otherwise you’ll be attracting the wrong type of customer – the kind that is expecting something other than the service that you intend to offer them.

Attracting the wrong high-end customer

Although you may wish to be associated with blue chip clients, their service expectations may drain too much of your resources, effectively positioning your business success in the hands of a third party. In this scenario, you may even contemplate whether or not you feel as if it’s your own business.

Other issues with servicing the requirements of such high-end business could include unrealistic expectations from both parties. For example, if the customer expects a certain quality of product, even although it hasn’t been stipulated in the contract, then this will cause serious issues if this quality it can’t be delivered.

Attracting the wrong low-end customer

You need to know how much effort that you need to put in, in order to service the requirements of your customer. If you don’t know how much effort that you need to put in to fulfil a sale, then you can’t establish where your break-even point is for each product or service you offer.

If you’re not confident of where you need your price to be, you won’t be confident about the value of your product. If that is the case, then you’ll focus on the cash flow into your business instead of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your busine

positioning your business success in the hands of a third party. In this scenario, you may even contemplate whether or not you feel as if it’s your own business.

Other issues with servicing the requirements of such high-end business could include unrealistic expectations from both parties. For example, if the customer expects a certain quality of product, even although it hasn’t been stipulated in the contract, then this will cause serious issues if this quality it can’t be delivered.

Attracting the wrong low-end customer

You need to know how much effort that you need to put in, in order to service the requirements of your customer. If you don’t know how much effort that you need to put in to fulfil a sale, then you can’t establish where your break-even point is for each product or service you offer.

If you’re not confident of where you need your price to be, you won’t be confident about the value of your product. If that is the case, then you’ll focus on the cash flow into your business instead of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your busine

wrong low-end customer

You need to know how much effort that you need to put in, in order to service the requirements of your customer. If you don’t know how much effort that you need to put in to fulfil a sale, then you can’t establish where your break-even point is for each product or service you offer.

If you’re not confident of where you need your price to be, you won’t be confident about the value of your product. If that is the case, then you’ll focus on the cash flow into your business instead of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your busine

d of the bottom line profit. If you’re only focused on cash coming in then you’ll eventually end up running around after customers and not spending a minute on improving business strategy.

The low-end customer haggles on price because he doesn’t understand the value of what you are offering. And that’s not his fault. You’ve positioned yourself wrongly in the marketplace and assumed that by going with market forces and going with the crowd that’s probably the right direction.

Nobody knows your business like yourself

In conclusion, you have to realise that nobody knows your business like yourself. By following your competition, not analysing your own strengths and weaknesses and servicing the requirements of any customer that wants to give you money, you’re sliding down the slippery slope quickly. The only reason that you should go with the crowd is because you’ve sat down and acknowledged that strategically it’s the right step for you too.