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Will You Add? - Cyber Insurance - The New Way to Manage Digital Risk
Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don’t want to ignore them (if you do, you may not have clients in 6 months).Procrastination creeps its ugly head in my business every now and then. Personally, I think it’s more overwhelm than procrastination and the list can be so overwhelming that I tend to go in avoidance/denial mode, preferring to just not deal with it. (Has that ever happened to you too?)Realistically, you can’t ignore having to market yourself, so you sometimes just have to bite the bullet and do what it takes. Here’s my personal action checklist to take me from procrastination to massive action: Prioritize: Your list may be a mile lon
Today is the day your prospect makes the final decision. The research has been done, the bids have been submitted, and the comparisons have been made. This is the moment of truth.Behind a large desk, your prospect sits with the final two bids spread out before him. As he combs through the proposals, he contemplates which company to choose.Then it happens. His phone rings. On the other end of the phone is your biggest competitor. “I just wanted to see if there were any questions you had,” he casually announces.“Well, not particularly. This is a harder decision than I thought it would be,” the prospect responds. “The prices are about the same, the products are really similar, and I think both companies would do a good job with service,” he continues.“Let me do this,” your competitor chimes in. “I want to go talk to my manager; I think we may be able to sharpen our pencils here,” he says in a fake, contemplative tone.Your prospect receives a revised bid from your competitor and call
These days, every company doing business over the Internet is at risk, whether the company is a huge software maker, a bricks-and-mortar retailer with a dot-com presence or a tiny retailer selling specialty crafts online.
All businesses have private, critical information that’s at risk. It could be anything from patents on intellectual property to customer social security numbers.
Unfortunately for these companies – and their customers – many digital losses are not covered under traditional corporate insurance policies. Commercial general liability policies - in particular the personal injury and advertising injury coverages - now offer very limited coverage for many of the risks emerging from the widespread use of the Internet for commerce. In addition, policies covering damage to your own property, vandalism, business interruption, and dishonesty focus on tangible property but offer little protection for malicious programming (viruses) and for intellectual property – significant exposures for many companies. These polic
Markets demand greater innovation. Customers have rising expectations. Your competitors are more nimble than ever before.You need new ideas, efficient processes, innovative products, valuable services, and more effective ways to build a strong future together. Where are you going to get them?Harness the power of your in-house creative ideas.Organizations can no longer survive if managers must provide all the answers. Companies need a steady flow of ideas and solutions from those who are closest to the processes and the customers, those with their ‘ears to the ground’.You must develop a culture that actively solicits input and recommendations from every level of your staff.Fortunately, managers are more receptive to this approach than ever before. But how can you transform the mindset of staff who, for years or even generations, were trained to ‘keep their mouths shut, lie low and just follow orders’? How can you encourage everyone on your team to open their minds and share their best ne
These days, every company doing business over the Internet is at risk, whether the company is a huge software maker, a bricks-and-mortar retailer with a dot-com presence or a tiny retailer selling specialty crafts online.
All businesses have private, critical information that’s at risk. It could be anything from patents on intellectual property to customer social security numbers.
Unfortunately for these companies – and their customers – many digital losses are not covered under traditional corporate insurance policies. Commercial general liability policies - in particular the personal injury and advertising injury coverages - now offer very limited coverage for many of the risks emerging from the widespread use of the Internet for commerce. In addition, policies covering damage to your own property, vandalism, business interruption, and dishonesty focus on tangible property but offer little protection for malicious programming (viruses) and for intellectual property – significant exposures for many companies. These poli
If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.2. Designing Postcards is Simple and UncomplicatedDesigning an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.3. Printing Postcards is Easy and InexpensiveYou can print postcards with your own computer for about 1 or 2 cen
All businesses have private, critical information that’s at risk. It could be anything from patents on intellectual property to customer social security numbers.
Unfortunately for these companies – and their customers – many digital losses are not covered under traditional corporate insurance policies. Commercial general liability policies - in particular the personal injury and advertising injury coverages - now offer very limited coverage for many of the risks emerging from the widespread use of the Internet for commerce. In addition, policies covering damage to your own property, vandalism, business interruption, and dishonesty focus on tangible property but offer little protection for malicious programming (viruses) and for intellectual property – significant exposures for many companies. These poli
Choosing your business structure is just as important - if not more important - than marketing. You should consult with your accountant or your attorney in forming your business. The process in setting up your company is as follows; these are just the key points that need to be done, but not necessarily in the exact order listed.First, you need to come up with a company name and ascertain if the URL is available for that website. If the URL is available for that name, the next step is to register that name with the Secretary of State in the state that you reside in. At this point, there are two options: One is to consult with your accountant or CPA to decide if you should be a sole proprietor, partnership, limited liability corporation or a Corporation. At the very least, reserve the name with your Secretary of State for a minimal fee while you decide what business entity you should be.Here are the four types of business structures and a brief explanation of each:1. Sole Proprietor - A Sole Proprieto
An organized enterprise does not exist in a vacuum. Rather, it is dependent on its external environment. It is a humble part of many systems, such as its own industry, the economy, and society as a whole. Thus, the enterprise receives various inputs, changes them somehow, and releases the outputs to the environment.However, this simple model needs to be expanded and developed into a model of operational management that indicates how the various inputs are transformed through the managerial functions of planning, organizing, staffing, leading and controlling. Clearly, an open system model that includes interactions between the enterprise and its external environment must describe Point of Sale systems.The inputs from the external environment may include people, capital and managerial skills, as well as technical knowledge and skills. In addition, various groups of people will make demands on the enterprise. For example, employees wants higher pay, more benefits, and job security. On the other hand, consumer
This leaves companies victimized by computer losses open to substantial financial damages – and the exposures are growing every day. Realizing this, a number of companies are seeking protection through a type of coverage loosely referred to as “cyber insurance.” This insurance line has emerged over the past several years as a way for companies to hedge against lawsuits from customers whose personal information is stolen – or other lawsuits from customers alleging financial harm from misuse of digital information.
Let’s look at two examples:
1. Fictional web site design firm “Web Design,” which has 100 employees and $40 million in annual sales. Fictional client “Widget World” hires Web Design to design a Web site to sell products. In addition, Web Design creates a customized order package for Widget World to take orders online. The ordering software assesses tax on orders. Unfortunately, Widget World later learns it is not authorized to collect the tax and must refund the money to customers. The cost to Widg
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Stop Applying For A Job and Start Marketing!
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