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Will You Add? - Bringing Values to Life
Women from my generation have been under a ceiling of money myths and those myths need to be broken in order for us to be free to become as wealthy as we have ability. Let's think to ourselves: "What is my wealth image and how has this money myth affected my inner image about wealth?"My very favorite movie when I was a little girl was "Cinderella" (the Disney cartoon); I watched it over and over. I began daydreaming of my own Prince Charming. You would have thought that I
You’ve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting clients like crazy, because if you don’t know who you’re talking to, you won’t know what to say.The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people?You can
During the 1980s, when I was co-founder and leader of The Achieve Group, we worked with California-based Zenger Miller and Tom Peters to implement a culture-change process based on Peters' and Bob Waterman's book, In Search of Excellence. Adding to, and building upon, the work of their McKinsey & Company colleagues, Terrence Deal and Allan Kennedy, Peters and Waterman showed that the cultures of ex
Donating to charity is rewarding and gratifying. From world-changing events such as the 9/11 terrorism to hurricane Katrina, we have opened our hearts and checkbooks to aid the victim’s families with unprecedented giving. As each new tragedy unfolds, we still are able dig even deeper. This is also true on a local level. The neighborhood soccer, little league, school drama club and religious groups have always received generous support in their quest to raise funds for trips, uniforms, and var
During the 1980s, when I was co-founder and leader of The Achieve Group, we worked with California-based Zenger Miller and Tom Peters to implement a culture-change process based on Peters' and Bob Waterman's book, In Search of Excellence. Adding to, and building upon, the work of their McKinsey & Company colleagues, Terrence Deal and Allan Kennedy, Peters and Waterman showed that the cultures of e
Getting celebrity testimonials or endorsements is an effective way to boost sales, add publicity and credibility to your book, and attract attention from booksellers and libraries. As a small press author, I don’t think I would have any trouble getting reviews from Booklist, Publisher’s Weekly or Library Journal if printed on the front cover of my vampire novel were a testimonial by Anne Rice. Yeah, I know… dare to dream. Well, I actually checked on her website for her contact info, and altho
During the 1980s, when I was co-founder and leader of The Achieve Group, we worked with California-based Zenger Miller and Tom Peters to implement a culture-change process based on Peters' and Bob Waterman's book, In Search of Excellence. Adding to, and building upon, the work of their McKinsey & Company colleagues, Terrence Deal and Allan Kennedy, Peters and Waterman showed that the cultures of e
Everyone has the opportunity to act in a management capacity in some aspect or event in life. You may be in the role of a manager or supervisor at work. You might manage the activities in your household, in your community, or temporarily manage activities at an event. What is your management style? What would it be if you could choose? What if the people reporting to you could choose for you?The following are some common management styles. See if you can find characteristics of yoursel
Recruitment is a delicate and complicated procedure. You have to find the ideal candidate for the vacancy within your company, and the candidate will have to find out if your company is the right one for them. Perhaps the most stressful part of recruitment is the interview – many candidates will be stressed and anxious, which does not make your job any easier. Though it is near impossible to eliminate all the stress, there are ways to make the interview stage a more fruitful and enjoyable exp
The idea of clarifying core values was new for many management teams at the time. We helped hundreds of teams in centering their change-and improvement-effects around their vision, as well as a set of three to five core values that best defined the culture they were trying to reinforce, change, or improve.
Today it's a rare organization that doesn't have a set (most often a laundry list) of values. In fact, values have become one more item added to the requisite organization checklist (O
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