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Will You Add? - Idaho Market for Automotive Businesses; Doing it Right
Craft Marketing Questions That Pull Clients In
Do you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”You might laugh, but isn’t that what we all really want, deep down?Well, the good news is, it’s totally POSSIBLE. I’ve found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.You’re looking for something
ern Idaho after establishing franchDo you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”You might laugh, but isn’t that what we all really want, deep down?Well, the good news is, it’s totally POSSIBLE. I’ve found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.You’re looking for something
Insincerity - An Image Buster
No matter how nicely dressed and groomed a person is, if the person has motives that are not apparent in the first meeting, people become wary of such a person.I've experienced it recently at a large tradeshow. A woman came up to me, smiling. I thought she wanted to know about what the experts at the booth and I had to offer. So I told her about our offerings. She then only said one thing: may I have your business card? I gave it to her.Right then my internal alarm bell rang.I've attended many tradeshows in the past in which people would just ask for business owners' business cards without telling them why. 10 times out of 10, they wanted to sell people something without telling them right then and there. This sneaky way of prospecting is a real turn off to prospects.Today, I received an email from the same woman with a letter attached. The letter praised th
Anyone who has been watching the Idaho Market Carefully for auto services, knows that the market is ripe, ready and growing. I visited Southern Idaho after establishing franchNo matter how nicely dressed and groomed a person is, if the person has motives that are not apparent in the first meeting, people become wary of such a person.I've experienced it recently at a large tradeshow. A woman came up to me, smiling. I thought she wanted to know about what the experts at the booth and I had to offer. So I told her about our offerings. She then only said one thing: may I have your business card? I gave it to her.Right then my internal alarm bell rang.I've attended many tradeshows in the past in which people would just ask for business owners' business cards without telling them why. 10 times out of 10, they wanted to sell people something without telling them right then and there. This sneaky way of prospecting is a real turn off to prospects.Today, I received an email from the same woman with a letter attached. The letter praised th
Three Steps to Using the Law of Dissonance
Just like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply the most effective method in a given situation.Step One: Get a Commitment You can create or reveal commitments in your prospects by ensuring that the commitments are public, affirmative, voluntary, and effortful (PAVE). PublicMake your prospect's stand as public as possible. Get a written commitment and make that written commitment public. Involve family and friends in the proposed action. Engage your customer in a public handshake to seal the deal in front of other employees and customers.AffirmativeYou want to get as many "yes" answers as possible because yeses develop consistency within the pers
aho Market Carefully for auto services, knows that the market is ripe, ready and growing. I visited Southern Idaho after establishing franchJust like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply the most effective method in a given situation.Step One: Get a Commitment You can create or reveal commitments in your prospects by ensuring that the commitments are public, affirmative, voluntary, and effortful (PAVE). PublicMake your prospect's stand as public as possible. Get a written commitment and make that written commitment public. Involve family and friends in the proposed action. Engage your customer in a public handshake to seal the deal in front of other employees and customers.AffirmativeYou want to get as many "yes" answers as possible because yeses develop consistency within the pers
Management - How to Be a Great Manager
How would like to be a great manager? I mean a really great manager? Of course we all would but what does a great manager look like? It was years ago when first stumbled over a really great manager and boy I didn’t want to admit he was great. Let me explain.It was 1970 and I was driving truck for my Father’s company, a small trucker with a hundred trucks serving the building industry. There wasn’t much money in the business, the margins were razor thin and hauling clay pipe, brick and steel coils wasn’t too glamorous. The company had three terminals at this point, one in Chicago, one north of Philadelphia in Pottstown and the home terminal in Akron, Ohio.I just wanted to learn the business so I spent some time as a mechanic and was now on the road with some long term drivers. All the drivers hated going to Pottstown because the Terminal Manager there, Spencer, was as they
ces, knows that the market is ripe, ready and growing. I visited Southern Idaho after establishing franchHow would like to be a great manager? I mean a really great manager? Of course we all would but what does a great manager look like? It was years ago when first stumbled over a really great manager and boy I didn’t want to admit he was great. Let me explain.It was 1970 and I was driving truck for my Father’s company, a small trucker with a hundred trucks serving the building industry. There wasn’t much money in the business, the margins were razor thin and hauling clay pipe, brick and steel coils wasn’t too glamorous. The company had three terminals at this point, one in Chicago, one north of Philadelphia in Pottstown and the home terminal in Akron, Ohio.I just wanted to learn the business so I spent some time as a mechanic and was now on the road with some long term drivers. All the drivers hated going to Pottstown because the Terminal Manager there, Spencer, was as they
Price and Branding a Symbiotic Relationship
Price does not count if you can offer great service or a trendy product. This statement is true most of the time. There are exceptions when the buying is not done on an emotional level. Using hype and excitement around a trend or fashion statement will normally allow you to charge a higher price, especially when the demand is high. Teens are primarily prone to this hype but so are adults when it comes to the latest technology. When new software comes out, the first people at the trough to try them out are the techies. A new tech product will normally command a higher price until the market is saturated. Anything new will be noticed, and if it is adopted, you are well on the way in developing a brand. As with anything, a price will be paid if there is quality, performance, and service backing it up. Nothing will take away from the brand if all of these elements are present. B
ready and growing. I visited Southern Idaho after establishing franchPrice does not count if you can offer great service or a trendy product. This statement is true most of the time. There are exceptions when the buying is not done on an emotional level. Using hype and excitement around a trend or fashion statement will normally allow you to charge a higher price, especially when the demand is high. Teens are primarily prone to this hype but so are adults when it comes to the latest technology. When new software comes out, the first people at the trough to try them out are the techies. A new tech product will normally command a higher price until the market is saturated. Anything new will be noticed, and if it is adopted, you are well on the way in developing a brand. As with anything, a price will be paid if there is quality, performance, and service backing it up. Nothing will take away from the brand if all of these elements are present. B
Payroll Illinois, Unique Aspects of Illinois Payroll Law and Practice
The Illinois State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue 101 W. Jefferson St. P.O. Box 19022 Springfield, IL 62794-9022 (217) 785-0970 (800) 732-8866 (in state) www.revenue.state.il.usIllinois requires that you use Illinois form "IL-W-4, Employee's Illinois Withholding Allowance Certificate" instead of a Federal W-4 Form for Illinois State Income Tax Withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Illinois cafeteria plans are: not taxable for income tax calculation; not taxable for unemployment insurance purposes if used to purchase medical life insurance. 401(k) plan deferrals are: not taxable for income taxes; taxable for u
ern Idaho after establishing franchises in Northern Idaho three years ago for our auto aftermarket franchise company. We have surveyed the competition as well and found that m
The Illinois State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue 101 W. Jefferson St. P.O. Box 19022 Springfield, IL 62794-9022 (217) 785-0970 (800) 732-8866 (in state) www.revenue.state.il.usIllinois requires that you use Illinois form "IL-W-4, Employee's Illinois Withholding Allowance Certificate" instead of a Federal W-4 Form for Illinois State Income Tax Withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Illinois cafeteria plans are: not taxable for income tax calculation; not taxable for unemployment insurance purposes if used to purchase medical life insurance. 401(k) plan deferrals are: not taxable for income taxes; taxable for u
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