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Will You Add? - Hunters and Gatherers - Are You Serving Both Their Needs?
"Living your best life is to find out what your calling is. Your real job on Earth is to find out what you were meant to be doing and to find a way to do that thing." —Oprah WinfreyFor years, I’d wondered what my life purpose was, what my calling was, especially in business. I’ve always known that I was good at marketing, but I also knew I was here for something bigger than I could dream, yet I couldn’t figure out what that was. I’ll admit I had a sometimes painful upbringing and early adulthood, and I always wondered WHY this was all happening to me. If there’s supposed to be a reason for everything, then what was the reason I experienced so many deeply trying times? What was I supposed to do with all of it? I just couldn’t figure it out.In the last few years,
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nig
As I was reading the Bible sometime this week my eyes fell on a verse that set my heart pumping hard. My lips went dry as I tried to ruminate overwhat I had just read. The words in Proverbs 18:9 were very clear in my mind:"He who is slack in his work is a brother to him who destroys."(Slack means not willing to work/lazy/not work well/slothful) These are the very words in the verse that I read. (My aim is not to preach here but to give you insights of how we should conduct ourselves at the workplace to maximize what we have worked for so hard).The words hit me like a thunderbolt. Why? Well, I have been guilty of being slack in my work sometimes. I know you have too. The writing on the wall is clear: if you are lazy or sl
This research shows that consumers shop establishments based on one of the two personal profiles.
Approximately 50% of the population is defined as hunters when they go out into the public arena. They know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. If you make the ‘shopping’ experience too complicated for them, they will abort the mission and go somewhere else that addresses their needs more easily. As you would expect, a larger proportion of men than women fall into this category of consumers.
The other half of the population are defined as gatherers; they enjoy the experience of shopping and like to enjoy browsing around and discovering new items. They enjoy a conversation with your team members and look on the ‘shopping’ experience as one of the joys of life. Approximately 60% of female consumers fit into this category.
The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.
Serving Hunters Successfully
Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nigh
If you are a small business and your area has been devastated by a large category hurricane like any of those that happened during the 2005 Atlantic tropical hurricane season then you know that you must rebuild your business. This means you need to get out get business, as many of your customers who were providing cash flow for you and your family are no longer customers and may never return to the area.If you are in a small business you're part of the community and you must help rebuild the community, as that is your responsibility. Sure you can get out of town and even take your business and knowledge and experience and move somewhere else to start again. But this will not satisfy you nor is the right thing to do. And you probably know that.Now then, let me tell you that t
The other half of the population are defined as gatherers; they enjoy the experience of shopping and like to enjoy browsing around and discovering new items. They enjoy a conversation with your team members and look on the ‘shopping’ experience as one of the joys of life. Approximately 60% of female consumers fit into this category.
The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.
Serving Hunters Successfully
Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nig
Leaders achieve success through influencing others. The harsh reality is that these "others" react to their perception of a leaders behaviour, not the behaviour itself. It does not matter what leaders do so much as it matters what people think about what leaders do. Perception is all important. By increasing their knowledge of how they are perceived, leaders position themselves to make changes that will truly have an impact.Try this simple technique:At a staff meeting, inform staff that you are going to be seeking their feedback on how you can enhance your leadership impact.After the meeting email staff three questions and ask them to privately reflect on them before the next meeting. Question 1: "What are two things I do now that have
The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.
Serving Hunters Successfully
Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nig
If you want to avoid suffering redundancy it’s often quite easy to tell when layoffs might be likely to occur. By looking out for the following signs, you can be ready for redundancy and have your CV polished up so you are ready for the next career challenge.Are People Leaving But Not Being Replaced? Whenever a company is having money troubles one of the first signs is the euphemistically titled ‘natural wastage’ If someone leaves the company but is not replaced, this can provide real savings without morale sapping redundancies. While the ‘Natural Wastage’ might provide some of saving the company is looking for, it is rarely a good sign for the employees. If you find yourself receiving more work from colleagues who have left it might be an early warning of the potenti
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nig
An interview is tough work, tougher than writing a final exam: You may be mentally and physically prepared, but you don't know what kind of questions will be thrown at you, who will be asking them and how you will psychologically respond to them. Once an interview is over and done with, there is some etiquette you must follow - irrespective of the fact whether you get the job or not. Because a professional approach after the interview will stand you in good stead with your employers, or even if you haven't been hired, the people who have interviewed you will always remember you for your post-interview etiquette and attitude.Here then is a small guide on post-interview etiquette:1. Do not show any over-eagerness or emotion once the interview is over. If you didn't do your intervi
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?
Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer Strategy
Successful businesses know that there are two distinctive consumer profiles; they layout their store to meet the needs of both groups. More importantly, they train their team to identify the two different characteristics in consumers and to provide the appropriate service.
Two important factors can determine your success.
Firstly, your signage strategy. Hunters need a clear, concise signage strategy that allows them to navigate your store without getting stressed or asking one of your team members. The airports of the world do this very successfully; their signs can get you from parking lot to your seat on the plane, often with no human contact.
Secondly, your team’s approach to consumers can make a huge difference to your success.
Hunters will ask specific questions, such as “Where is the …..”? They want a specific answer. If you can answer this quickly an
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