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Will You Add? - How to Sell Effectively on eBay - Top 10 Tips
After lying awake many nights, worrying about a business deal, thirty minutes with my lawyer removed all my concerns. And something he said has always stayed with me: “You were right to do nothing at the time, Robin.”Kenny Rogers sang, “You've got to know when to hold 'em Know when to fold 'em Know when to walk away And know when to run You never count your money When you're sittin' at the table There'll be time enough for countin' When the dealin's done”We all know how important timing is. Or do we? As we mature as entrepreneurs, we get a gut feel for timing. At the same time, we learn that we don’t need to do every deal, or deal with everybody. We learn to walk away and we learn to stick it out. And we know that sometimes the results we wo
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if
If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event. Remember you will have competitors whose tradeshow promotional items will outshine and outprice yours, but yours must last longer and be utilitarian.Every unimaginative booth holder, and s
Auction sites such as eBay also house a myriad of products and it is very easy for one’s product to get lost in the crowd. One can follow certain tips that will aid in effective selling
1) Familiarize yourself with the site: It is important to familiarize yourself with the site. You can just navigate within the site to get a feel of it. Visit the site’s help section. They have a special space dedicated to sellers- http://pages.eBay.in/help/sell/index.html. This will not only give you the confidence to go ahead but will also make you aware of the pitfalls and the dangers as well as the things you are supposed to do and things you are supposed to avoid.
2) Pay attention to the appearance: Appearance matters. Imagine yourself in the shoes of the buyer. This will give you a better idea of how things should be done. The appearance of the text should be neat. Select fonts that are normally seen on a website. Try not to select fancy fonts. Try to highlight important matters and points in a tasteful manner. Remember the appearance can make or break your sale. No one would buy an item that is presented in a shabby manner. An untidy appearance also creates a negative impression of the seller.
3) Title: eBay requires the seller to give a title and a short description of the product. Be sure that the language used is simple and free from grammatical mistakes. One should bear in mind that eBay attracts all kinds of visitors. Hence the description should be such that it is understandable to everybody. Similarly, the title should be short, yet informative. A reader should be able to make out about the item after reading the title.
4) Picture: ‘Picture speaks a thousand words’ is an oft-repeated phrase. Be sure to include a descriptive picture. A picture lets the prospective buyer to get a feel of the product. The buyer gets a good idea about the item that is being offered for sale. Imagine a wall unit being offered for sale, but there is no picture of it. Will you prefer buying it? Most of us will say ‘No!’ Remember to get a nice picture of the item that you wish to get listed on eBay. The picture should be clean, focused and taken in lighted conditions. Hazy, unfocussed and dimly lit pictures are a strict no.
5) Show it, don’t tell: If you are selling used items; make sure that you give a good description about the condition of the product. Do not use ambiguous sentences such as ‘almost new’, ‘a bit damaged’ etc. If it is damaged a bit, then tell it in concrete sentences. For e.g., scratches on the rear part, scrapped from the left corner etc. This will give the prospective buyer an idea of the extent of the damage. It will also increase his confidence in you and will help you to sell the product more effectively.
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if y
Why Are We Surprised When Management Fail To Manage?There was a programme in the "In Business" series on BBC Radio 4 recently that disturbed some very important ghosts.The programme, through the words of the Gurus of the last century, confirmed the basis of our disquiet with the conventional “Command and Control” model of management.All of the guests on the programme talked about releasing the ingenuity and creativity of the workforce through autonomy.As Peter Drucker said in a recorded interview, "Everybody says that People are our most important asset", then they go ahead and sack them anyway.”Peter said that he had been preaching the same message for the last 50 or 60 years, that "Human beings are the resource and not the cost", but that in all that time, a
2) Pay attention to the appearance: Appearance matters. Imagine yourself in the shoes of the buyer. This will give you a better idea of how things should be done. The appearance of the text should be neat. Select fonts that are normally seen on a website. Try not to select fancy fonts. Try to highlight important matters and points in a tasteful manner. Remember the appearance can make or break your sale. No one would buy an item that is presented in a shabby manner. An untidy appearance also creates a negative impression of the seller.
3) Title: eBay requires the seller to give a title and a short description of the product. Be sure that the language used is simple and free from grammatical mistakes. One should bear in mind that eBay attracts all kinds of visitors. Hence the description should be such that it is understandable to everybody. Similarly, the title should be short, yet informative. A reader should be able to make out about the item after reading the title.
4) Picture: ‘Picture speaks a thousand words’ is an oft-repeated phrase. Be sure to include a descriptive picture. A picture lets the prospective buyer to get a feel of the product. The buyer gets a good idea about the item that is being offered for sale. Imagine a wall unit being offered for sale, but there is no picture of it. Will you prefer buying it? Most of us will say ‘No!’ Remember to get a nice picture of the item that you wish to get listed on eBay. The picture should be clean, focused and taken in lighted conditions. Hazy, unfocussed and dimly lit pictures are a strict no.
5) Show it, don’t tell: If you are selling used items; make sure that you give a good description about the condition of the product. Do not use ambiguous sentences such as ‘almost new’, ‘a bit damaged’ etc. If it is damaged a bit, then tell it in concrete sentences. For e.g., scratches on the rear part, scrapped from the left corner etc. This will give the prospective buyer an idea of the extent of the damage. It will also increase his confidence in you and will help you to sell the product more effectively.
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if
If your business isn’t accepting credit cards, there is a good chance that it should be. More and more people are taking advantage of the convenience of ATM and credit cards. The credit card companies continue to find innovative ways to improve convenience such as offering key-chain sized cards, mileage credits and cash back bonuses. As a result, consumers have less incentive to pay with cash or checks.Some business owners find it difficult to accept the idea of giving away a percentage of each sale, which is what you have to do when you process a sale on a credit card. Each merchant processor has different rates in fees but in general you will have to pay a monthly fee for the processing terminal, along with a fee for each transaction. But these fees equate to the cost of doing business
4) Picture: ‘Picture speaks a thousand words’ is an oft-repeated phrase. Be sure to include a descriptive picture. A picture lets the prospective buyer to get a feel of the product. The buyer gets a good idea about the item that is being offered for sale. Imagine a wall unit being offered for sale, but there is no picture of it. Will you prefer buying it? Most of us will say ‘No!’ Remember to get a nice picture of the item that you wish to get listed on eBay. The picture should be clean, focused and taken in lighted conditions. Hazy, unfocussed and dimly lit pictures are a strict no.
5) Show it, don’t tell: If you are selling used items; make sure that you give a good description about the condition of the product. Do not use ambiguous sentences such as ‘almost new’, ‘a bit damaged’ etc. If it is damaged a bit, then tell it in concrete sentences. For e.g., scratches on the rear part, scrapped from the left corner etc. This will give the prospective buyer an idea of the extent of the damage. It will also increase his confidence in you and will help you to sell the product more effectively.
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award.Send hand written congratulations and thank you notes.Send greeting cards for some occasion other than Christmas.Send postcards when you travel and even when you are at home.Give a good book to special clients. Always sign it with a positive message.Build relationships with the media before you need them.Associate with winners - attend awards functions.Build and maintain a database of clients, prospects, and key influencers.Earn certifications and win awards from your associations - and tell everyone.Ask happy customers to w
5) Show it, don’t tell: If you are selling used items; make sure that you give a good description about the condition of the product. Do not use ambiguous sentences such as ‘almost new’, ‘a bit damaged’ etc. If it is damaged a bit, then tell it in concrete sentences. For e.g., scratches on the rear part, scrapped from the left corner etc. This will give the prospective buyer an idea of the extent of the damage. It will also increase his confidence in you and will help you to sell the product more effectively.
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if
Water is big business? No, it is a huge business. The business of water and droughts is alive and well. Currently we see pipeline for water being build, retention basins, damns, Desalination Plants and water rights being bought up by billionaires. In my professional life, I was involved with the car washing industry and we always kept up on droughts, water restrictions and water supplies. I can remember not to long ago when California car washes battled consumer backlash to price increases of up to five dollars by Oct. of 2000, due to water. Soon everyone was worried that water rationing might cause another tripling affect if increased water prices occurred.States such as Texas are having people buy up water rights and talking about a sliding scale of $800 per acre-foot and El Paso at $
6) Be clear about the accessories: If the product you are selling comes with certain accessories, make sure that you mention whether you are offering the accessories or not. Do not keep the buyer in the dark. Doing so will give a bad name to you. For e.g., if a certain mobile phone offers accessory like head set when purchased from a seller, and if you are selling the same model as a second – hand, be sure to mention whether or not you are offering the head set. This is a great way to arouse buyer confidence that will go a long way in selling the product. Furthermore if the product you are selling does not include accessories, then try to add some to it. People are always willing to pay a bit more for added value. For e.g. if you are selling a chess board then adding a chess board stand can dramatically increase your profits and chances of selling. Its all about staying ahead of your competition and this technique alone can really help you to beat all the competition out there.
7) Be specific: Include details such as guarantee policy, return and exchange policy, shipping details, in straight and clear terms. The prospective buyer should not have any confusion. Remember that eBay has a system wherein buyers leave a feedback. A positive feedback will help you to sell other products effectively on eBay.
8) Time the listings: eBay requires the sellers to list the timings for the opening and the closing of the bid. One must be careful of the timing of the listings. It is no use if you time the listings such that the target market is not awake. For e.g. if you the target buyers for your product are located in USA, one must time in such a way that the maximum number of Americans are on the Internet during that time. Also remember, most of the bids are placed on the last day and more importantly at the last hour. Keep this factor in mind before deciding upon the timings or else you will lose out on good or high bidders. There have been many studies and a lot of research has been done in determining the best timings for your listing. Whatever you decide just make sure that you end up your listing during busy hour which normally is between 7:00pm to 11:00pm
9) Flexibility in receiving payment: Make sure that you have specified your preferable mode of receiving the payment. eBay offers a lot of options. Be flexible. If you keep on insisting on PayPal, you might lose a highest bidder who can make payment only through a check or money order. Keeping your options open will certainly help you maximize your profits.
10) Be agile: Be quick and agile while delivering the goods. Since the buyers can leave a feedback, a laxity shown by you in the final stages can hurt your credibility and might force the buyer to give a negative feedback. Also pack the item carefully. Nobody is going to accept a damaged product. It will be a waste of the buyer’s as well as your time and efforts. Do remember that someone who has purchased from you in the past and had a great buying experience is more than likely to purchase from you again, therefore providing a timely delivery and a well packaged product would most definitely result in many repetitive customers.
These are some of the main points you should keep in mind if you have to carry out a successful sale on eBay and maximize your profits.
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