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Will You Add? - The Wonder Down Under: Unusual Exports
IntroductionThe relevance of the Southern African Development Community (SADC) regional integration process emanates in part from the view that there is a trade-off between regional integration and integration with the global economic system. Whilst integration with the global economy could provide the impetus for economic growth, regional integration could prov
Carving a niche
I've been working in Bali a lot lately and am al
Here’s the Scenario for Economic Development Strategy After a six-month national search, your firm has developed a short list of three highly competitive sites for your client’s new manufacturing facility. You’ve had helicopter tours of Greenfield sites and met with local government and economic development officials. You’ve gathered information on available
I was reading the company literature and noticed that these toilets, "The Wonder from Down Under" were manufactured in Australia. I checked with the salesman and yes indeed, they are imported into Canada all the way from Brisbane. The model with a plastic tank is less expensive, and more popular, but they also have a traditional ceramic model, in addition to a variety of bathroom sinks.
Just imagine - these heavy, bulky toilets are manufactured in Australia, shipped across the Pacific Ocean and over the Rocky Mountains, then sold directly to a target market almost halfway around the world!
Re-thinking your product
A lot of companies assume that their product is too heavy, too bulky or too large to be appropriate for export. Well, I challenge you to re-think that notion. There are novel ways of packing that can cut down on bulk (think IKEA furniture) and customers are willing to absorb the extra cost of shipping for a product that they value. That is how we felt about this bulky, heavy toilet. Of course, there is always the option of licensing your technology or establishing a joint-venture, but that's material for another article.
Carving a niche
I've been working in Bali a lot lately and am al
It's time. Your customer base is widening. Your marketing strategy is paying off. Bottom line? Your business is ready for the next step: Globalization. Get it done right and you're well on your way to winning over another segment of the population. Screw it up and that's it. No more first impressions for you.So, here you are, ready to move forward with the transl
Just imagine - these heavy, bulky toilets are manufactured in Australia, shipped across the Pacific Ocean and over the Rocky Mountains, then sold directly to a target market almost halfway around the world!
Re-thinking your product
A lot of companies assume that their product is too heavy, too bulky or too large to be appropriate for export. Well, I challenge you to re-think that notion. There are novel ways of packing that can cut down on bulk (think IKEA furniture) and customers are willing to absorb the extra cost of shipping for a product that they value. That is how we felt about this bulky, heavy toilet. Of course, there is always the option of licensing your technology or establishing a joint-venture, but that's material for another article.
Carving a niche
I've been working in Bali a lot lately and am al
I recently returned from the idea incubator seminar hosted by Stu McLaren. This event is for anyone trying to improve their online business and delivers a multitude of on and offline business ideas from a panel of top-notch speakers.I had the pleasure of talking one-on-one with Stu at the event over lunch one day. I always get a lot of “ah-has” after speaking wit
Just imagine - these heavy, bulky toilets are manufactured in Australia, shipped across the Pacific Ocean and over the Rocky Mountains, then sold directly to a target market almost halfway around the world!
Re-thinking your product
A lot of companies assume that their product is too heavy, too bulky or too large to be appropriate for export. Well, I challenge you to re-think that notion. There are novel ways of packing that can cut down on bulk (think IKEA furniture) and customers are willing to absorb the extra cost of shipping for a product that they value. That is how we felt about this bulky, heavy toilet. Of course, there is always the option of licensing your technology or establishing a joint-venture, but that's material for another article.
Carving a niche
I've been working in Bali a lot lately and am al
Water jet machining technology involves the use of high-pressure water jets for cutting parts out of different types of material such as soft rubber, foam, extremely thin stuff such as foil, carpet, paper, cardboard, soft gasket material, candy bars, diapers, and soft wood. Its use is limited, as it cannot cut harder materials such as metals, glass, and hard wood.
Carving a niche
I've been working in Bali a lot lately and am al
Q: I’m interested in doing business internationally. I have done some reading on the subject, but there is an awful lot to digest. Have you had any experience in this matter and can you suggest the best way to get started? -- P. Granger.A: Great question, Mr. Granger, though not one I’m personally qualified to answer since I have not had direct experience with i
Carving a niche
I've been working in Bali a lot lately and am always astounded by the number of huge, heavy stone carvings (Buddhas are very popular) that tourists purchase and then send home. A large shipping and cargo industry has evolved on the island, in large part catering to the tourists and wholesalers that visit the island purchasing local handicrafts. I've often thought it would be cheaper to pay the artisan's plane ticket to come to your home and custom carve local stone!
In Egypt, I've eaten Baskin Robbins ice cream, shipped all the way from British Columbia, where it was manufactured. Imagine the logistics involved in keeping Mint Chocolate Chip (my favourite) frozen while trucking it from the warehouse to the retail shop in Cairo on a 35C day. There aren't a lot of refrigerated trucks in Egypt! Though this is a difficult item to ship to a hot part of the world, Canadian manufacturers were able to export $100,000 worth of ice cream to Egypt in 2002.
The most unusual item I've seen exported lately?
A disposable pee funnel, manufactured in Northern Europe, which allows women to urinate while standing. I am not kidding. I won't get into the details of how it works, but essentially it is just a piece of waxed cardboard that a wom
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