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Will You Add? - The 7 Keys to Business Success
Five Tips to Nailing Your Job Interview ce when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed.If you are like most people, you probably don't particularly enjoy job interviews. Unless you are ready a job interview will certainly be among the most stressful things you'll have to do in your life. Are there any tips that'll help? Of course there are!The five tips below, if taken to heart and acted upon, will give you an advantage over about 80% of all job applicants who do little or no preparation for the same job interview. Actually that might be the biggest tip in itself - and a theme that runs through all five tips below - PREPARATION.The more you prepare beforehand, the more confident you'll be going in to the interview, and the more confident you'll appear during the interview.So, without further delay, here are the five tips that'll put you ahead of the competition at your next job interview:1. Have all of the basic facts abo Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ perfor Autoresponder - Useful Tool or Just Another Gimmick Do you run a business that seems to run you? It does not have to be this way. There are 7 keys that can improve your business results and help you achieve success with much less stress.If you are anything like me, trying to make your Internet business take off with a very limited budget, then you will undoubtedly hear of the Autoresponder. Before you spend those limited resources, there are a few things you need to understand in order to make an informed decision.Let’s begin by getting on the same page. An Autoresponder, for the purposes of this article, is defined as a computer program used to give a pre-written response to an e-mail message. If you have ever tried to respond to several e-mails in a timely fashion you know how time consuming and frustrating that can be. You don’t want to loose a potential new customer, but you have a hundred other things screaming for your attention too!Enter the Autoresponder. Most Autoresponders today have the capability of responding to every e-mail you receive with a personalized message 1 Take Charge The first key is to realise that success will not just happen, it is up to you to make it happen. Successful people claim to be in control. They refuse to be victims. They accept responsibility for the results their business achieves and take the blame themselves if things go wrong. When we are in control we can choose what to do. We can’t always control the situation but there are two things we can control – our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving. 2 Know Where You Are Going Without having specific goals, business owners often find working in the business becomes an endless drudgery. If being in business is not exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals. If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is react to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meagre rewards, we can make progress towards success in a steadily growing and entirely planned way. 3 Spread The Word You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals. Instead of one broad objective of “getting more sales”, strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies. 4 Do What You Do So Well They’ll Come Back And Bring Their Friends The difference between the truly successful business and the average business is that successful business’ leaders live, breathe and preach quality, where the average business’ leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven’t been, I’m sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends. 5 Train Your People To Do It Better Than You When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed. Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ perform Pressure Washing Graders and Tractor Motors ot exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals.When pressure washing heavy equipment each piece of equipment has a slightly different procedure to ensure efficiency. When a pressure washing company is bidding such jobs by the piece of equipment instead of the hour, they must be cognizant of this so they can maximize profits. Loaders, backhoes, bull dozers and scrapers are all cleaned slightly different. Anyone who has been in the business a while and cleaned heavy equipment has indeed found ways or short cuts to improve their speed and efficiency.GradersSeeing as the average grader costs around $175,000, it is important to insure that it is running smoothly and working properly. Blades must be sharp and replaced often; however, welders can't weld on dirt and their time is way to valuable to operate a fire hose or steam cleaner. Case in point, this is where "The Professional Pressure Washers Op If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is react to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meagre rewards, we can make progress towards success in a steadily growing and entirely planned way. 3 Spread The Word You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals. Instead of one broad objective of “getting more sales”, strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies. 4 Do What You Do So Well They’ll Come Back And Bring Their Friends The difference between the truly successful business and the average business is that successful business’ leaders live, breathe and preach quality, where the average business’ leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven’t been, I’m sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends. 5 Train Your People To Do It Better Than You When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed. Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ perfor YouTube: Playground For Exhibitionists inesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals.C’mon, don’t tell me you’ve never pretended to be one of those. It’s really safe to come out of the closet now. Even my friend’s boss has publicly declared it. You know you’re a YouTube addict and so is everybody else. Everybody with a broadband connection that is. What’d you think I was referring to? YouTube, the video-sharing site that everybody just can’t seem to get enough of is a true web phenomenon. A phenomenon phenomenal enough to be snapped up by Google for a cool 1.65 billion smackeroos (that’s the equivalent of owning a fleet of Boeing 787s – ten to be exact).You can confidently proclaim it to be the poster child for Web 2.0 and no geek will take issue with you on that. Unlike the iTunes store, whose emphasis is on downloadable videos, YouTube is strictly (and I use this word very loosely) streaming. And of course, YouTube is f Instead of one broad objective of “getting more sales”, strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies. 4 Do What You Do So Well They’ll Come Back And Bring Their Friends The difference between the truly successful business and the average business is that successful business’ leaders live, breathe and preach quality, where the average business’ leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven’t been, I’m sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends. 5 Train Your People To Do It Better Than You When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed. Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ perfor Training / Presentation: How to Manage You People Well And Bring Their FriendsAs a training manager, there are two important aspects to managing your people well: hiring, supervising, and motivating (managing with your people) and building up corporate support for your department (managing for your people). Unfortunately, training is not well understood by some executives, and its benefits can be hard to assess. Even a good training manager’s department risks cuts by cost-conscious administrators convinced that training is an unnecessary expense. In The Secret of My Success, a cinematic fairy tale about life in corporate America, Michael J. Fox gets scolded his first day on the job for speaking to a senior executive: “Never consort with a suit unless the suit consorts with you first.” As a training manager, however, you had better be prepared to consort with “the suits” from Day One. Managing for your people is a pro-active strategy that co The difference between the truly successful business and the average business is that successful business’ leaders live, breathe and preach quality, where the average business’ leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven’t been, I’m sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends. 5 Train Your People To Do It Better Than You When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed. Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ perfor Bad Career Advice: Advice You Should Take With A Grain Of Salt ce when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business’ development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed.Bad career advice is easily found on the Internet and in print.The dawn of a New Year is when a lot of this bad advice rears its ugly head as people who don’t know what they are talking about try to convince you about the “10 hottest jobs” this year and how easy it is to work from home or why you should quit your fulltime job and become self employed.Usually this advice comes from people who don’t actually do what they suggest. They simply suggest it.Here is the worst advice I’ve heard that you need to think twice about before following: 1. Listening to people who talk about the hottest jobs of the coming year. What about next year? Are these jobs going to be hot then, too? And who decided they are “hot” anyways? Chasing the “hottest” jobs of the year is like believing someone who tells you they have a stock tip that no one else Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself. 6 Keep The Score The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big. WHAT YOU MEASURE YOU CAN IMPROVE! A business’ performance needs to be managed and controlled. So many business owners worry about getting the work done, but they don’t measure results, they don’t keep score. Keeping the score indicates how well the business is going towards achieving its goals. If performance is behind expectations, steps can be taken to improve. If the score was not kept, no one would ever know that performance was substandard, and the goals would quite likely never be reached. 7 Celebrate Your Victories Regeneration of our physical and emotional resources comes when we celebrate victories. One of the problems we have in small business is that we think we are too busy to take time off to celebrate. Even if we just get away from the business and relax, we come back rejuvenated and are usually able to tackle our work with a renewed vigour. Imagine how inefficient it becomes, using a battery powered machine, if we keep on working harder and harder to get the work done and never stop to recharge the batteries. If we don’t stop at times to recharge our batteries we keep working hard but become totally ineffective. When we plan our future and set goals it is easy to determine when to celebrate. Without goals to achieve, we can keep on working until it becomes a drudgery. Celebrations put excitement into what we do. Conclusion Implementing the 7 keys to unlock the profit potential in your business could be what you need to end the frustration you feel from trying to build your business but seeming to take one step forward and two steps back. These are the keys to freedom from the daily grind of business pressure, the keys to gaining the rewards you deserve from the efforts you put in. It is up to you to take hold of the keys and unlock the hidden profit and excitement that is the potential your business holds.
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