all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegatI’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?

This year, vow to be different! Instead of languishing in no-business-never-land, get off your butt and do something to build the foundation of your business so that natural business cycles don’t affect you too deeply:

1. Clean your office. Go through all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegate
   Media Coverage: 5 Myths, 5 Musts
   It’s true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period.I urge you to incorporate the media into your overall marketing strategy. It’s a no-lose proposition. That said, I know that cracking the crusty exterior of the media can feel rather daunting for the uninitiated. I come from the media side of the fence – a degree in journali
   ho rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?

   This year, vow to be different! Instead of languishing in no-business-never-land, get off your butt and do something to build the foundation of your business so that natural business cycles don’t affect you too deeply:

   1. Clean your office. Go through all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegat
      Living Your Brand on the Web - Part 2
      Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.Every s
      in-the-haystack business that might be out there during slow times?

      This year, vow to be different! Instead of languishing in no-business-never-land, get off your butt and do something to build the foundation of your business so that natural business cycles don’t affect you too deeply:

      1. Clean your office. Go through all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegat
         Closing Sales Tips To Use Because You Owe Yourself
         George Burns is quoted as saying, “ The secret of a good sermon is to have a good beginning and a good ending; and to have the two as close together as possible.” Helping the customer to buy is like having that attention getting sermon. Then the congregation leaves, they actually act on the word of the sermon.Why are sales so often lost?Is it because of the product or service? Not from the research.Does it have anything to do with the buyers fears? Often it does.The number one reas
         t and do something to build the foundation of your business so that natural business cycles don’t affect you too deeply:

         1. Clean your office. Go through all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegat
            Genes and Work Ethic
            If you have good genes, you are blessed. If they are exceptional, you might be successful on that alone.Add work ethic and you will be successful and remarkable.On Thursday, Sept. 9, 2004, Linda Green retired after 23 years as a dancer in “Jubilee!” the longest-running production of its kind in Las Vegas.At 51, Green was the oldest continually working showgirl.A local columnist dubbed her the “Cal Ripkin Jr. of showgirls,” after baseball’s record holder for most consecutive games pla
            all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegate it. File all your papers, dust and vacuum your office. Reorganize your desk and your office so that you can find everything you need in 60 seconds or less.

         2. Take a mini-vacation from work. Walk away from your office and enjoy a day or two of renewal and relaxation. Go to a day spa. Take a weekend retreat. Go for a walk in the local park. Breathe.

         3. Get ready for tax season. If your business slows down during December, no worries! Use that time to prepare your tax files so that you can whiz through tax season (it’s coming sooner than you expect!). Tally business-related mileage for year. Estimate your last tax payment for the current year (many self-employed peo