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  • Will You Add? - The Visual Impact Of Business Correspondences

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    Images transmitted through the eye give us our first impression of everything we encounter. So, a letter, a memo, an email, or any other type of correspondence gives the receiver an immediate impression from professional to unprofessional, from interesting to boring, from tasteful to gaudy, etc.

    Some companies require that all correspondences have a particular style and format. If yours does not, you should develop your own.

    When we first look at a sheet of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We perform this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am I

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    ndence gives the receiver an immediate impression from professional to unprofessional, from interesting to boring, from tasteful to gaudy, etc.

    Some companies require that all correspondences have a particular style and format. If yours does not, you should develop your own.

    When we first look at a sheet of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We perform this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am

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    companies require that all correspondences have a particular style and format. If yours does not, you should develop your own.

    When we first look at a sheet of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We perform this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am

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    t a sheet of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We perform this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am
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    reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am I going to read this?" "Is this going to be interesting?" Then from just the "look" of the document, we form an opinion.

    Don't lose your reader in that one split second! Use formats and visual impact to your advantage.

    The positioning of your written information on the page will help emphasize to your reader the importance of what you are communicating. Don't bury vital or fine points in a sea of words.

    These tips will help make your page more visually interesting and easier to reference:

    • Indent over, breaking that visual line. Add an eye-catching symbol like a bullet or an arrow sh

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