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  • Will You Add? - Crisis Management Planning - What's Happening Where We Work?

    Smart PR Tactics for Small Businesses
    Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable in
    s and the l
    Secret Marketing Tactic Lets You Sell To Tens Of Thousands Of People Without Buying Advertising
    If you are just starting out in business, and want a simple, free and fast way to get started, then this article will show you how.Check this out:No matter what you sell -- whether it's a product or a service -- there is one very simple way that, if you sell something that's got some real value in it, is almost fool proof.And here it is: Simply barter your product or service to newsletter list owners (who deal in products and services similar to yours) in exchange for them endorsing your product or service to their subscribers a certain amou
    Crises continue to be in our newspaper headlines and the le
    Being Successful by Committing to Constant Growth
    I've always had trouble fathoming those that own businesses in low growth industries. I'm not being pious, or looking down on anybody--this is just my own thought processes--but whoever got rich running a gas station, sandwich deli, low-priced hair salon, mini-mart, or any number of other such businesses? I'm not talking about the few that buy up multiples of such types of stores as an investment. That I get. But those that become content in an industry where they know it will never make them considerably more financially well off I don't get whatsoever.
    inue to be in our newspaper headlines and the l
    Let's Start With The Soup
    Many a business meal starts with a soup course. Unless you have already begun by munching on the bread, this is your first opportunity to demonstrate your table manners-to impress or un-impress-your dining companions.Choosing the right spoon is step number one. If the table has been preset, your soup spoon will be the large round or oval one to the far right of your place setting. If the table has not been fully set, the server will bring your spoon with the soup. I recently found myself on a hunt for my soup spoon after the waiter had brought the bowl
    n our newspaper headlines and the l
    Hiring Mistakes: Find and Fix Them Fast!
    Let’s assume you’ve completed your hiring process, your new employee is on the job, and training is underway.Wouldn’t it be wonderful if there were a tool you could use that would let you know for certain whether each new employee was a hiring mistake or a hiring success? Well, there is such a tool and I’m going to share it with you right now.It’s called the Success Predictor Tool and it consists of a checklist that you will review at 45 days and 85 days of employment.The Success Predictor Tool lists 19 of your new employee’s key behaviors an
    per headlines and the l
    Limited Time Only (Shh! It's A Secret)
    Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my entire purchase of anything on their site (clearance items or regular price). Wahoo! What woman wouldn't love that? Trouble is,
    s and the lead stories on radio and television broadcasts.

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