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    Medical metaphors are applicable in corporate as people can comprehend their medical and health conditions much better than corporate matters.

    Metaphor is a comparative figure of speech in which a term is transferred from the object it ordinarily designates to an object it may designate only by implicit comparison or analogy. It is a comparison of something familiar to something unfamiliar and used in this book to explain a common “corporate wellness” principle. It is an effective way for people to create meaning by

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    much better than corporate matters.

    Metaphor is a comparative figure of speech in which a term is transferred from the object it ordinarily designates to an object it may designate only by implicit comparison or analogy. It is a comparison of something familiar to something unfamiliar and used in this book to explain a common “corporate wellness” principle. It is an effective way for people to create meaning by

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    nsferred from the object it ordinarily designates to an object it may designate only by implicit comparison or analogy. It is a comparison of something familiar to something unfamiliar and used in this book to explain a common “corporate wellness” principle. It is an effective way for people to create meaning by
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    Well Then, Who Do You Do It For?
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    o explain a common “corporate wellness” principle. It is an effective way for people to create meaning by using one element of experience to understand another. Or to use an analogy, metaphor is like a bridge, it spans the gap between what the turnaround manager wants the sick company to know and what the sick company already knows.

    Metaphor gives us the opportunity to stretch our imagination, create powerful insights and deepen our understanding, thereby allowing us to see and act in new ways. Such medical metapho

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