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  • Will You Add? - The Importance of the Follow Up Letter

    Appealing to Four Categories of B2B Decision-Makers
    Companies spend millions of dollars trying to decipher what’s behind the buying behaviors of retail consumers.But, what about B2B decision-makers? According to Bryan Eisenberg in an article at ClickZ, most B2B business decision-makers fall into one of four pref
    e our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are

    Choosing The Right Professional Coach - 6 Tips
    You and your coach are a partnership focused on you and your success. Coaching isn't a magic wand; it is a lot of hard work. You need to be committed to the process. Change, especially the kind evoked through coaching does not take place overnight. You will make subtle
    Something we talk about consistently with our coaching students is the importance of the follow up letter. However, the follow up letter is not limited to those who are operating a lease purchase business. Whatever type of business you are operating, after speaking with a potential client you should be sending some type of follow up correspondence. It could be a letter, a post card, or in some instances an email.

    I can’t count the number of deals we have gotten from a follow up letter we sent. The longest time to go by before hearing from a seller was 14 months, but we did hear from them. Why, because I sent a follow up letter and included my business card in that letter. Now with lease purchasing and the card we use, we offer an incentive to sellers to call. Our card has a very memorable tag line, it makes people want to call us! So, you want to be sure your business card distinguishes you from all the rest. Think about it, how many of you have visited open houses and saw the plethora of business cards from real estate agents sitting on a counter top and table. Nothing on those cards distinguishes one from the other.

    Some of you have asked, how do I get their address? Ask for it, and I don’t mean at the end of the conversation, because many times they won’t give it to you. For those of us in lease purchasing it is easy because our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are a

    Dealing With Deadlines
    Deadlines are a fact of life. We all have them, but if you are a procrastinator like me they jump up without warning. I've learned a trick that seems to keep deadline from appearing when I least expected them. I put them on my email calendar at a minimum of two weeks o
    spondence. It could be a letter, a post card, or in some instances an email.

    I can’t count the number of deals we have gotten from a follow up letter we sent. The longest time to go by before hearing from a seller was 14 months, but we did hear from them. Why, because I sent a follow up letter and included my business card in that letter. Now with lease purchasing and the card we use, we offer an incentive to sellers to call. Our card has a very memorable tag line, it makes people want to call us! So, you want to be sure your business card distinguishes you from all the rest. Think about it, how many of you have visited open houses and saw the plethora of business cards from real estate agents sitting on a counter top and table. Nothing on those cards distinguishes one from the other.

    Some of you have asked, how do I get their address? Ask for it, and I don’t mean at the end of the conversation, because many times they won’t give it to you. For those of us in lease purchasing it is easy because our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are

    Digital Video Recorders for Security and Information
    Digital video recorders (DVRs) are more than toys in our crime infested world. They are a necessary tool for security. In conjunction with CCTV cameras you can record everything that happens in your business 24 hours a day. The days of wondering what is going on in you
    letter. Now with lease purchasing and the card we use, we offer an incentive to sellers to call. Our card has a very memorable tag line, it makes people want to call us! So, you want to be sure your business card distinguishes you from all the rest. Think about it, how many of you have visited open houses and saw the plethora of business cards from real estate agents sitting on a counter top and table. Nothing on those cards distinguishes one from the other.

    Some of you have asked, how do I get their address? Ask for it, and I don’t mean at the end of the conversation, because many times they won’t give it to you. For those of us in lease purchasing it is easy because our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are

    How to Avoid a Common Meeting Planner's Nightmare
    Next thing you know, you've got problems: You discover the system doesn’t work as well as you’d hoped. You call Customer Service, but can’t seem to get the help you need. So, you decide to switch services. But to your dismay, you discover you’re going to lose a lot of
    ards from real estate agents sitting on a counter top and table. Nothing on those cards distinguishes one from the other.

    Some of you have asked, how do I get their address? Ask for it, and I don’t mean at the end of the conversation, because many times they won’t give it to you. For those of us in lease purchasing it is easy because our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are

    Consider Doing Business in Pakistan
    I know what you’re thinking: why should I put my money in a place I’ve never even heard of before? Even for those who do know something about Pakistan, courtesy of CNN (and sometimes the BBC) have seen pictures of violence – people burning effigies of President George
    e our callers have to tell us their address in order for us to go and take a look at the property.

    For those of you running other types of businesses, you will need to take a long hard look at your telephone script and see how you can modify it to incorporate the address as part of your script. Offer something so appealing they are asking you if you want their address so you can send them something!

    For those of you that this won’t work for, tell them about your website, or that you would like to send them some special web only offers and see if you can get their address that way.

    If all of these fail, invest in a cross checking service, where with your prospects telephone number, you can also gain access to their address!

    Copyright 2005 DeFiore Enterprises

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