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Will You Add? - Tips For a Hospitality and Restaurant Business Website
It is certainly a great privilege to get an extra benefit from something that you are otherwise bound to do. For example, when you run a business in UK, it is a legal necessity for you to have a registered office. This is a must and you cannot do without it. Thus, in one way you are bound to manage and run such an office. Now, this same office, which in any way you have to manage, will multiply the prospect and profit of your business if you get this it in a proper place.That is why it is said that getting registered office in a right place serves dual purposes. It works as the official address of your company and at the same time provides you with the chance of increasing the profitability of your business by multiplyin
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual mediu
I was just reading an interesting article that maintains that initial customer satisfaction with cars is positively correlated with their long-term dependability.So, if our rides are solid during the first 90 days, they’ll probably hold up well for the next three or four years, so they say at J.D. Power & Associates.Topping the article were photos of some reliable cars: the Buick Century, Toyota Echo and Acura CL., which are no longer made, by the way.If you study these pictures you’ll notice something dramatic: All three models are ugly.I have two pet theories: (1) Car makers TRY to make models ugly because that induces us trade them in more often; and (2) Ugly cars, for some unexplained reason, are more r
Where to get it
Probably your best bet is to hire a freelancer online. Freelancer's websites such as RentACoder.com, Elance.com, and iFreeLance.com work like a community job board: post your job ("looking for a web designer to build a web site for our restaurant"), watch the bids roll in, pick somebody whose price is right and whom seems equal to the task, put the money up with the site, and collect your work. The average going rate for a custom site is anywhere form $200 to $1000 dollars.
If you decide to do the design yourself, most web hosting providers include some website building tools to get you started. You don't need to be a 'geek' to get started with building a web page, as today's tools are usually "what you see is what you get". If you can use office software, you can build web pages. Many hosts also provide easy-to-use templates, which are like "skeleton pages" that you just drop in and fill with your content.
The only downside of doing it yourself is that good web design is a matter of artistic talent, not technical skill. It's up to you to decide if you can bring this job home. Visit the websites of other businesses in your industry and compare - can you make it look that good? You can also just put up the basic framework of your site, then hire freelancers for smaller jobs like adding graphics artwork. A common strategy is also to toss out the basic site content without decoration, then hire a designer to go over it and spruce it up.
Logistics
When picking a web host provider, your needs will be very basic. Since the front page for your hospitality business won't need nearly the bandwidth that a 'big name' website will have, you can usually pick the cheapest package with no problem. Web space today is so cheap, it's almost free; packages are out there for as little as $5.00 / month with an annual domain registration fee of $15.00 or so. Compared to newspaper ads and even Yellow Pages advertising, a web site will be the most economical publicity for your business you ever had.
Functions
At the very least, your business website should have the following features:
- Locations and hours. The easier it is to find this information, the less your staff will have to answer that question over the phone.
- A way to make reservations. The reservations registry process should be simple to use, and all on one page. Whether booking a table, a room, or a dance hall, the process should be consistent and convenient.
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual medium
If you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. As any editor will tell you, a release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page. Here are a few tips that could help:As an absolute minimum, ensure you have headshots of all people mentioned in your press releases and spokespeople representing your organisation, before you are asked for them by a journalist. Avoid white background studio shots.Your main spokespeople
If you decide to do the design yourself, most web hosting providers include some website building tools to get you started. You don't need to be a 'geek' to get started with building a web page, as today's tools are usually "what you see is what you get". If you can use office software, you can build web pages. Many hosts also provide easy-to-use templates, which are like "skeleton pages" that you just drop in and fill with your content.
The only downside of doing it yourself is that good web design is a matter of artistic talent, not technical skill. It's up to you to decide if you can bring this job home. Visit the websites of other businesses in your industry and compare - can you make it look that good? You can also just put up the basic framework of your site, then hire freelancers for smaller jobs like adding graphics artwork. A common strategy is also to toss out the basic site content without decoration, then hire a designer to go over it and spruce it up.
Logistics
When picking a web host provider, your needs will be very basic. Since the front page for your hospitality business won't need nearly the bandwidth that a 'big name' website will have, you can usually pick the cheapest package with no problem. Web space today is so cheap, it's almost free; packages are out there for as little as $5.00 / month with an annual domain registration fee of $15.00 or so. Compared to newspaper ads and even Yellow Pages advertising, a web site will be the most economical publicity for your business you ever had.
Functions
At the very least, your business website should have the following features:
- Locations and hours. The easier it is to find this information, the less your staff will have to answer that question over the phone.
- A way to make reservations. The reservations registry process should be simple to use, and all on one page. Whether booking a table, a room, or a dance hall, the process should be consistent and convenient.
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual mediu
Recently, CNN’s early-bird program ruminated that the business world has and is using too many colorful metaphors too often. From its broadcast, one was left with the impression that phrases like; hitting the ground running, watching the bottom line, and thinking out of the box, are “poison pills” and should be avoided in favor of more explicit terminology.Colorful metaphors aren’t or don’t need to be “poison pills” they can both elaborate and expand an idea while still being concise. In fact, they may add a colorful emotional quality to what otherwise may be a sterile moonscape presentation. True, you don’t want to sound like a mina bird squawking the same clich? or irritating phrases repeatedly but good communicators, rather
Logistics
When picking a web host provider, your needs will be very basic. Since the front page for your hospitality business won't need nearly the bandwidth that a 'big name' website will have, you can usually pick the cheapest package with no problem. Web space today is so cheap, it's almost free; packages are out there for as little as $5.00 / month with an annual domain registration fee of $15.00 or so. Compared to newspaper ads and even Yellow Pages advertising, a web site will be the most economical publicity for your business you ever had.
Functions
At the very least, your business website should have the following features:
- Locations and hours. The easier it is to find this information, the less your staff will have to answer that question over the phone.
- A way to make reservations. The reservations registry process should be simple to use, and all on one page. Whether booking a table, a room, or a dance hall, the process should be consistent and convenient.
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual mediu
No one plans on getting let go from a job — many times the reasons are beyond your control. There are specific steps you can take, however, to guard against it ever happening to you by addressing the things that are in your control. Here are some suggestions to help you avoid a potentially unhappy situation before you're discharged, and how to get what you’re entitled to if it does happens:Before* If the job isn’t right for you, turn it down. Accepting a mis-matched job will do more harm than good, period. It’s certain to do irreconcilable harm to your long-term career goals. Be honest with yourself—are you really going to be able to adjust to something you don’t want to do or aren’t quite qualified for? B
Functions
At the very least, your business website should have the following features:
- Locations and hours. The easier it is to find this information, the less your staff will have to answer that question over the phone.
- A way to make reservations. The reservations registry process should be simple to use, and all on one page. Whether booking a table, a room, or a dance hall, the process should be consistent and convenient.
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual mediu
You know, Tom Cruise has been all over the television and newspapers lately.Yeah, he's got a big blockbuster movie out right now that he's trying to promote (War Of The Worlds), but he's also been getting a little "out there" going on about his newest love, Katie Holmes, and of course -- he's been in "preacher" mode about his cult / religion, scientology.Now whether you like this kind of stuff or not, there's a very simple lesson you can learn from Tom Cruise, that can make a HUGE difference in your business, and therefore in your life.Any idea what that lesson is?No... it's not that you should go around getting publicity by being a nut...And n-o-o-o... it's not that you should profess you
- If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
- Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
- Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual medium, so having pictures of the best you have to offer is crucial. Hire a professional photographer and schedule a day for this event; spare no expense.
- "About us"... most hospitality sites have a separate page detailing the business' commitment to quality, excellence of service, awards won, testimonials from customers, rave reviews from critics, etc.
Design
Because a service business in expected to have a little flash to dress it up, you can go a little further with the graphics than what you would normally find on a web page. By all means have everything look as good as possible. Your page should be harmonious with your business's style and motif.
However, avoid the temptation to post a Flash animation as your website's entry page. Flash animations take time and processing to download, and a guest who's been here three times and just wants to quickly reserve a room wants to get on with the transaction. Flash movies are certainly impressive, but at the most they should be small side items on your business's front page. Also, make sure that the Flash animation doesn't start automatically, make it so the user can start it at will with a click or mouse-over.
When we say you can go a little further with design spice than the average page, we mean tasteful and not gaudy. Avoid too much dark color, which will make the pages difficult to read. Avoid too much white space, which will make the page seem too plain. The text any any given page should be descriptive of your services, but not go on at a legth greater than what you would find on a single page of a news magazine. You should be able to scan the whole site in about 20 minutes.
Usability
The designated guru of web site usability is Vincent Flanders. His website is called "www.webpagesthatsuck.com" (Alexa) and while he's a little on the crude side, his site is chock-full of wisdom for the business starting out to make a web presence. Just browse through his list of "top ten mistakes" and check to make sure you're not making any of them. If you can pass this simple test, you're doing better than almost half the Internet already!
Lots of web design for the online part of a business is common sense. Your site should be easy to navigate, with clear and descriptive links telling the user where they're going. A rule of thumb is that no page of your site should be more than two clicks away from any other page of your site. The average web site for a hospitality business should be no more than ten pages total, for the basic necessities outlined here.
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