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Will You Add? - 8 Tips To Create A Landing Page
I recently reviewed a random sample of 75 websites of nonprofit organizations. I looked specifically at their strategy for online donations. Here is what we found:Results of the SurveyOf the 75 organizations surveyed, 59% had some mechanism set up on their sites for receiving online donations. Within that 59%, 65% were using their own systems and 35% were using a third party for online processing of credit card payments.35% of the organizations recognized at least some of their donors online.30% had some form of col
If you are trying to find freelance writer services that meet your specific project needs, you have many different options available to you. Whereas you were once limited to trying to find freelance writer services in your general geographic area, the Internet has made it possible to find freelance writer services from providers from around the world. As the result, you now have many more options available to you when it comes to trying to find freelance writer services and you also have a greater likelihood of finding a qua
You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:
• Signing up for a newsletter or filling out a form
• Buying a product
• Reading informational pieces
What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.
The structure
People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.
The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to a landing page with the exact image and structure of the ad.
The visuals
• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless pro
Decision support systems are usually based on the development of Data Warehouse infrastructures. A data warehouse (hereafter DW) architecture has two major areas: the staging area and the presentation area. In this article we present the staging area. The sources from which data shall be systematically extracted, in order to be loaded in the DW, are determined. The database schema documentation of these sources, is reviewed in order to design the data extraction logic. Documentation quality of the data structures of these sources, influences
• Buying a product
• Reading informational pieces
What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.
The structure
People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.
The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to a landing page with the exact image and structure of the ad.
The visuals
• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless pr
Hiring happy, optimistic job applicants can increase your company’s productivity and lower turnover. Plus, optimistic, confident employees are vastly more delightful to have on-board.Methods to help companies have optimistic, positive employees include pre-employment tests, job interviews of applicants, managing being role-models, and reinforcing smiles.What are happy, optimistic employees? In a book I co-authored – “Spontaneous Optimism®” -- we explained optimistic people focus on solutions and not on problems, have a “can-do”
The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to a landing page with the exact image and structure of the ad.
The visuals
• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless pr
Founded in 1949, Chicago-based SmithBucklin Corporation is the world’s largest association management and professional services company. In fact, Chairman and CEO Henry S. Givray – who worked for the organization from 1983 to 1996 and returned again in 2002 as chief executive – says that the their nearest competitor is only one-fifth their size. However, Givray notes, “I don’t believe size necessarily translates to greatness in a company. But if you do things right, in our type of service, size really yields tremendous benefits to client organ
The visuals
• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless pr
Hank Bochenski’s story proves it is never too late to walk away from a life you feel trapped in and do something that you really love.Hank spent 30 years in demanding senior positions at large high-tech companies. By the time he went home each day, he felt like all the blood had been drained out of him.Hank’s real passion was his collection of more than 1,000 movies. He had recently spent hours converting the collection from VHS to DVD, a process he enjoyed. One day his wife walked by as he worked on this project and said, “It’s
• Beauty is in the eye –Use a consistent color palate. If you have advertising or banners that link visitors to your website, make sure the concept and color scheme match across the board. It’s also a great visual indicator for the visitor because they can easily identify that they’re still in the right place.
• Simplify – Remove any distracting elements like advertising banners, links, or additional blocks of information from the page and get down to the specific message.
The goal
Before you design the landing page, decide what the goal of the page will be. If you’re looking for newsletter subscribers, the goal will be to have the visitor enter their information and become a member of your mailing list.
Be a sleuth
Do your research. Keep your visitors in mind when building your landing page and tailor it to suit their needs. By narrowing your options and focusing on your visitor, you’ll stay on target.
Keep your focus
Keep the focus on you. You’ve dangled a large poster board over their head and pulled them in. Now that you’ve got them, don’t give your visitors a reason to wander.
Use a call to action
A call to action, such as ‘subscribe now’ or ‘get this offer’ reminds the visitor why they are on your website. Place them toward the top of your page. For uses that want to click, it allows them to find it easily. For those who are still deciding, it’s a great reminder.
Many sites place the consultation form or contact form directly on the landing page, which may not be such a bad idea. Again, you need glaring calls to action. Don’t a
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