and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who st

What in the world has the 18th century literary figure and essayist, Charles Lamb, to do with internet business development and promotion?

Well, please bear with me. Firstly here’s a highly edited “short version” of his “Dissertation upon Roast Pig” You need to know the basis of the story to understand what follows:-

The swine herd Ho-Ti being obliged to go to the woods left his cottage, with his pigs inside as was the custom of ancient times.

When he returned, he found the cottage razed to the ground by fire from errant sparks, and the smoking sow and her cooked piglets under the ashes. He jabbed the pig to test it for signs of life and burnt his fingers, whereupon he shoved his fingers in his mouth, as one does, to soothe the burn. He was wholly surprised by the delightful taste and jabbed the pig some more and put his fingers in his mouth some more.

Soon the neighbours started to remark upon the regularity with which Ho-Ti’s house burned down. Nothing but fires, sometimes in the morning, sometimes the middle of the day or even at night. At length Ho-Ti and his son were watched and the awful truth saw them hauled for trial, because of this terrible crime against God, to the largest village, Peking. In their defence they presented their jurors with hot pig crackling, with the result that they were immediately acquitted. The judge went home and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who sta

o-Ti being obliged to go to the woods left his cottage, with his pigs inside as was the custom of ancient times.

When he returned, he found the cottage razed to the ground by fire from errant sparks, and the smoking sow and her cooked piglets under the ashes. He jabbed the pig to test it for signs of life and burnt his fingers, whereupon he shoved his fingers in his mouth, as one does, to soothe the burn. He was wholly surprised by the delightful taste and jabbed the pig some more and put his fingers in his mouth some more.

Soon the neighbours started to remark upon the regularity with which Ho-Ti’s house burned down. Nothing but fires, sometimes in the morning, sometimes the middle of the day or even at night. At length Ho-Ti and his son were watched and the awful truth saw them hauled for trial, because of this terrible crime against God, to the largest village, Peking. In their defence they presented their jurors with hot pig crackling, with the result that they were immediately acquitted. The judge went home and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who st

e shoved his fingers in his mouth, as one does, to soothe the burn. He was wholly surprised by the delightful taste and jabbed the pig some more and put his fingers in his mouth some more.

Soon the neighbours started to remark upon the regularity with which Ho-Ti’s house burned down. Nothing but fires, sometimes in the morning, sometimes the middle of the day or even at night. At length Ho-Ti and his son were watched and the awful truth saw them hauled for trial, because of this terrible crime against God, to the largest village, Peking. In their defence they presented their jurors with hot pig crackling, with the result that they were immediately acquitted. The judge went home and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who st

the middle of the day or even at night. At length Ho-Ti and his son were watched and the awful truth saw them hauled for trial, because of this terrible crime against God, to the largest village, Peking. In their defence they presented their jurors with hot pig crackling, with the result that they were immediately acquitted. The judge went home and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who st

and his house burned down, and now there was nothing to be seen but fires in all directions. Fuel and Pigs became enormously dear.

Ultimately, some sage realised the flesh of pigs might be cooked without the necessity of burning down houses. Although Charles Lamb did not report it, I have it on good authority it was one of his issue who started the trend towards Barbequed Pork Rib Franchises. :-)

And so an internet business building philosophy can be constructed:

1. An apparent calamity may often obscure hidden benefits and progress. When all goes awry, keep your head. Look for the opportunity.

2. When you have something good going, forget schedules and just do it at any and every chance you get.

3. People are often afraid of anything new, and may be slow to adapt it to their use. Consider new approaches to whatever you are doing. For example, Can an eBook be used to promote your business and your knowledge of your chosen subject?

4. Good things are often the development of a chance discovery. Many a niche marketer will tell a tale of ‘accidentally’ discovering an untapped need.

5. In order to progress, it is sometimes necessary to go against conventional wisdom. How many times have you heard predictions of gloom and calamity from the soothsayers and ‘deadenders’?

6. It is always easier for most people to follow than to lead. Just the same way as everyone wants to get to the Promised Land, but nobody wants to cross the wilderness. It takes courage and determination to be at the front of the pack. This is good. There is a lot less competition at the front then at the back.

7. No matter how original your ideas may be, expect them to be widely copied. Remem